Sasha Plavsic (Founder, ILIA Beauty): How a Clear Vision Led to Clean Beauty Success

Building an incredible brand is one thing—leading it through an industry shift is another. Joanna Griffiths created Knix to disrupt the intimates industry, making inclusivity and body positivity the foundation of a global movement. In this episode, Lance chats with Joanna about what it really takes to build a brand that lasts—and why simply selling a product isn’t enough anymore. Joanna opens up about navigating the challenges of scaling a business, staying independent in an era of multi-million-dollar acquisitions, and why she believes the body positivity movement is at risk of disappearing. Plus, we dive into the impact of the current Canada-U.S. trade tensions on entrepreneurs and what it means for the future of consumer brands.Key Takeaways:🔹 Disruption vs. Innovation: Why the most successful brands aren’t just filling a market gap—they’re changing consumer behavior.🔹 The Truth About Body Positivity: Has the fashion industry quietly abandoned the movement in favour of Ozempic-fueled ideals?🔹 The Reality of Leading Through Uncertainty: How global trade wars and shifting economic policies are making it harder than ever for Canadian entrepreneurs.🔹 Fundraising With Integrity: Joanna’s unapologetic approach to weeding out bad investors—and why she refused to compromise on her vision.🔹 The Future of Brand Loyalty: What today’s consumers really care about, and how businesses can stay relevant in a rapidly changing landscape.This is a conversation about power, influence, and the new rules of leadership in an era of disruption. 🎧 Listen now!Subscribe to Mission Critical with Lance Chung for more takeaways from today's greatest disruptors.

In this episode of Mission Critical, we sit down with Lily Li—investment counsellor, socialite, and philanthropist—who shares her remarkable journey from immigrating to Canada to making a name for herself in the male-dominated world of finance. Lily opens up about the challenges she faced breaking into the industry, how she built a powerful network, and why giving back is at the heart of her success. Tune in for an inspiring conversation on resilience, reinvention, and redefining what it means to be a leader.

In this episode of Mission Critical, we sit down with Jake Karls, co-founder and "Chief Rainmaker" of Mid-Day Squares, the Canadian chocolate company that's redefining snacking—and business culture. Jake shares his unfiltered insights on what it takes to build not just a successful brand, but a powerhouse team that believes in your mission. From cultivating habits that help you step into your leadership persona to fostering a company culture rooted in authenticity and transparency, Jake gets real about the highs and lows of entrepreneurship. Whether you're launching a startup or leading a team, this episode is packed with actionable advice on how to lead with purpose and build a business that stands out.

In this episode, we dive into MasterChef Canada winner Eric Chong's unique journey from the lab to the kitchen, but more importantly, the realities of life as a restaurateur—the sacrifices, the endless grind, and the unwavering commitment it takes to succeed. The owner of the newly-opened aKin Toronto, Eric gets real about the highs and lows of the industry and what keeps him pushing forward, even when the pressure feels overwhelming.Tune in to Lance and Eric’s conversation for an honest, behind-the-scenes look at the restaurant world, the personal toll of chasing your dreams, and what it really means to dedicate your life to the craft.This episode is part of our MOMENTUM series, presented in partnership with Monogram Appliances Canada, celebrating Asian-Canadian stories that inspire and lead the way forward.

Chef Eva Chin is redefining what it means to be a steward of culinary culture. As the Culinary Director of Hong Shing and owner of Yan Dining Room in Toronto, she masterfully blends tradition with innovation, proving that Chinese cuisine isn’t static—it’s dynamic, seasonal, and deeply personal. In this episode, we explore her journey from growing up on a farm to working in global culinary hotspots like New York and Hong Kong, and how those experiences fuel her bold vision for the future of food.Listen to Lance and Eva's discussion for an insightful, thought-provoking conversation that will challenge how you think about Chinese cuisine, leadership in the food industry, and the power of food to drive meaningful change.This episode is part of a larger series called MOMENTUM, presented in partnership with Monogram Appliances Canada, which celebrates Asian-Canadian stories.

In this episode, serial entrepreneur Yung Wu shares his unwavering belief that true progress in innovation comes from embracing different perspectives. As the former CEO of MaRS Discovery District (@marsdiscoverydistrict) and co-founder of the Coalition of Innovation Leaders Against Racism (@cilar_canada), Wu has been an instrumental force in driving diversity in the tech and business sectors.By fostering collaboration and confronting biases head-on, Wu is not just advancing business opportunities; he's reshaping the entire framework of Canada’s entrepreneurial ecosystem.This episode is part of MOMENTUM, a special series in partnership with Monogram Canada that celebrates and explores the journeys of Asian-Canadian leaders.

In this episode, Lance sits down with award-winning architect Omar Gandhi of Omar Gandhi Architects to explore the artistry, philosophy, and impact behind his work. Omar delves into what defines a great design experience, how architecture can foster meaningful relationships, and what our buildings reveal about us as a society. He shares pivotal moments from his journey, the influence of his East Coast roots, and his approach to navigating diverse landscapes like Halifax and Toronto.From balancing modern aesthetics with environmental and cultural contexts to pushing boundaries through innovation, Omar offers insights into creating designs that are both timeless and transformative. We also discuss the role of architecture in sustainability, community building, and social change, and how Omar views his legacy in shaping Canada’s architectural identity.

In this episode, serial entrepreneur, hospitality expert, and beverage consultant Evelyn Chick shares how she turned a pandemic layoff into an opportunity to build her thriving business empire. From navigating the challenges of entrepreneurship to advocating for diversity and inclusion in hospitality, Evelyn opens up about her journey and the best advice she has to offer others navigating a similar path in Toronto's vibrant food and drink community.This episode is part of MOMENTUM, a special series in partnership with Monogram Canada that celebrates and explores the journeys of Asian-Canadian leaders.

In this episode, we sit down with Sasha Plavsic, the visionary founder of ILIA Beauty, to explore how she revolutionized the clean beauty industry. Sasha shares the personal story that inspired ILIA, her approach to blending sustainability with high-performance formulas, and the challenges of balancing innovation with ethical responsibility. From a humble start to becoming a global powerhouse, ILIA is redefining beauty standards, proving you don’t have to compromise on quality or values.

As the driving force behind Toronto’s acclaimed Gusto 54 Restaurant Group, Janet Zuccarini is a rare blend of visionary and architect, crafting a culinary empire that pays homage to her Italian heritage while pushing the boundaries of what hospitality can be. Her restaurants, including the beloved Gusto 101 and the pasta-centric Felix Trattoria in Los Angeles, are more than dining destinations; they are community anchors, each designed to deliver a dining experience that balances warmth and precision, artistry, and authenticity. For Janet, food has always been a universal language, a bridge connecting diverse backgrounds around a shared table. Rooted in her Italian upbringing, where meals were occasions for connection, she’s made it her life’s work to recreate that sense of gathering and nourishment for her guests. It’s this deeply personal ethos that informs each of her ventures. From hiring top-tier culinary talent to preserving traditional food craftsmanship, she’s not just feeding patrons—she’s honouring culture and tradition, making her restaurants feel like living museums that celebrate the artistry of handmade dishes.  In this episode, Lance sits down with Janet over a shared meal at her restaurant, Gusto 501, to talk about her entrepreneurial journey and business strategy, preserving culinary culture, and her most memorable meal at one of her restaurants (hint: Al Pacino may have been present).