38. Accuracy in Attribution

Scott shares 5 things to think about in preparation for 2024 planning: Use zero-based planning Do real research Plan to test & learn Get ready for a cookie-light world Contextual > Behavioral Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com

Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.

Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value. Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com

We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal. Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

We explain what's coming with Apple's announcement of iOS 17 blocking click tracking out of the mail and messages app as well as incognito browsing and discuss Google's Antitrust lawsuit in the EU and what that means for the US and 3rd party cookies. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

It seems like every team is being asked to do more with less - a marketer's favorite task! We break down a framework and a few best practices on how to make this a reality. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

We interview Sam Leung, VP of Search & AdTech from the Aber Group, an independent agency that serves non-profit clients. We discuss all things adtech and get a few of Sam's controversial takes on hot topics. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

In this AMA we covered questions about: What are metrics vs KPI's Getting started in data analytics and whether a master's degree is worth the money Scaling to upper-funnel tactics Measuring B2B advertising Managing unreasonable clients Influencer marketing frustrations We also had Anthony Baum from Chief Media chime in on a few answers to offer his unique perspectives. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com