80. How to Tackle a Big Change in Your Business

Send us a textWhat happens when your dream photography business leaves you completely burned out? In this raw and inspiring episode, Bethany Quinn shares her journey from building a booming downtown boudoir studio to hitting a wall of exhaustion that forced her to walk away from photography for an entire year.After pouring everything into a passion project that left her depleted, Bethany realized something had to change. Her comeback story is filled with powerful lessons every photographer needs to hear—about boundaries, sustainable systems, and building a business that supports your life, not drains it.You’ll hear how she rebuilt her business by:Replacing constant ads with real, authentic connectionsSetting firm boundaries to protect her time (and sanity)Leading powerful planning sessions that create deeper client trustCombining her boudoir expertise with equine photography to attract dream clients naturallyBethany’s honest reflections touch on selling wall art with confidence, managing client expectations, and navigating the business as an introvert—all while honoring her own needs. Her evolution proves that creating a more fulfilling, profitable business isn’t about doing more... it’s about doing things differently.Meet Bethany QuinnBethany Quinn is a boudoir and equine photographer with a heart for authenticity and a passion for celebrating the beautifully imperfect. Her work is rooted in the belief that realness matters more than perfection—that the scars, stories, and experiences we carry are what make us powerful, not something to hide.Explore her work at www.bbquinnphotography.com, follow her on Instagram at @BethanyQuinnStudios, and tune into her new podcast This Photographer Life for more inspiration from behind the scenes.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textWhat if the reason your clients “just want digitals” has nothing to do with price—and everything to do with what they don’t know exists?In this episode, Karinda sits down with Tavis Guild of Guild Canvas to unpack one of the biggest misconceptions in the photography world: that clients don’t want wall art. Spoiler alert—they do. But it’s up to you to show them why it matters.Together, they explore how to shift your sales mindset from file delivery to creating unforgettable experiences with printed products. You’ll learn:The real reason clients ask for digitals (hint: it’s not about the money)How to introduce wall art without being pushyWhy offering fewer options can actually boost your salesThe power of prestige, passion, and positioningAnd the “suitcase wheels” analogy that will change how you think about product sales foreverTavis brings insights from 17 years running a successful studio and leading Guild Canvas to reveal what really moves the needle when it comes to premium product sales.If you're ready to stop playing small, confidently offer physical products, and elevate both your client experience and bottom line—this episode is your roadmap.Meet Tavis GuildSince 2008, Tavis and his wife Amy have run a successful portrait studio, bringing a deep understanding of what clients truly value when it comes to preserving memories.In 2017, they took ownership of Guild Canvas—a company with a 50-year legacy of craftsmanship—and have proudly continued its tradition of excellence. Their mission is rooted in more than just producing beautiful products; it’s about celebrating family, honoring meaningful moments, and turning memories into art that lasts a lifetime.Explore more at guildcanvas.com and follow along on Instagram at @tavisguild.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textWhat happens when a wedding photographer decides to completely pivot their business to better align with family, values, and lifestyle? In this honest and inspiring episode, Austin shares how he transitioned from long wedding days and digital galleries to building a thriving family portrait business that centers around in-person connection and lasting artwork.After years of burnout and missing emotional connection with clients, Austin began working with photography business coach Karinda and restructured his approach from the ground up. Now, his clients invest an average of $2,300 per session—and he gets to witness their reactions in real time. Even more importantly, he’s created a sustainable business that allows him to be present with his two young children.Austin opens up about:Facing the fear of raising pricesLearning how to market face-to-face at farmer’s marketsBuilding confidence around sales conversationsAnd letting go of social media comparison trapsOne of the most powerful moments? When Austin installed large-scale portraits of his own family and saw firsthand the value of printed artwork. That experience changed how he saw his work—and how he communicated its worth to clients.If you're feeling stuck, burnt out, or simply wondering what else is possible for your photography business, this episode is the dose of clarity and courage you need to hear.Meet Austin LiberatoAustin Liberato is a passionate portrait photographer who believes in capturing life’s most meaningful, emotional moments—whether it’s a wedding day or a quiet moment with family. Known for his heartfelt approach and storytelling style, Austin isn’t just a photographer; he’s a cheerleader, third-wheel, and sidekick for the people he photographs.After years of photographing weddings, Austin transitioned his business to focus on family portraits, creating artwork that becomes a lasting part of his clients’ homes. His work is rooted in connection, authenticity, and the desire to preserve memories that matter.See more of Austin’s work at www.liberatophoto.com or follow him on Instagram at @liberato.photography.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textFacing change in your photography business can feel like staring down a cheetah in the jungle at night. Your brain crafts elaborate stories about what might go wrong – you'll lose all your clients, your business will crumble, nobody will pay those higher prices. But what if these fears are just protective mechanisms that have nothing to do with reality?This eye-opening episode tackles the emotional and practical barriers photographers face when changing their pricing structure. I challenge you to identify that burning change you've been avoiding and envision how your life, family, and community might transform if you finally made it happen. Could your $350 sessions become $3,500 or even $7,000 sales? What financial freedom might that create?The mindset work comes first – acknowledging negative thoughts and deliberately rewriting them into positive affirmations. Once that foundation is laid, I reveal the four critical mistakes photographers make when implementing pricing changes: copying competitors without understanding, avoiding money conversations with clients, overcomplicating offerings, and failing to create repeatable processes.Each mistake comes with practical solutions drawn from years of coaching photographers through these exact transitions. Learn why talking about pricing from day one (or earlier!) matters, why simplicity beats complexity every time, and how systematic approaches produce consistent results. The transformation can be life-changing. I share stories of photographers who have multiplied their average sale tenfold by implementing these principles. Even shooting just 3-4 clients monthly at these higher rates can completely revolutionize your business and lifestyle.Ready to face your fears and make that change you've been postponing? This episode provides both the emotional support and practical roadmap to get there. Because with the right knowledge, tools, and mindset, you absolutely can master the changes your photography business needs.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textJoin our Free Event Tuesday May 20th at 7:30pm EST. Register here. Discover how one photographer doubled her sales average with tweaks to her process after already being in business for ten years. Corrie Lindroos, a portrait photographer from Canada specializing in horses, families, and headshots, shares her remarkable transformation from struggling with just six sessions per year to confidently booking 40 annual clients while actually working fewer hours.The secret wasn't in complex marketing strategies or raising prices, but in counterintuitive techniques like completely eliminating her price list (with no clients ever asking for it), systematizing her workflow, and making subtle changes to her sales approach. Within days of implementing these changes, Kori's average jumped from $1800-2200 to $3800, and she began selling albums for the first time in a decade.What makes Corrie's journey particularly powerful is her initial skepticism. "I don't think these little tiny changes are really going to make that big of a deal," she remembers thinking before seeing the results firsthand. Now she advocates for following proven systems exactly as taught: "Just do exactly what Karinda says, how she says to do it. Just trust that what she's saying is going to work."Perhaps most surprising is how Corrie maintains authentic connections while dramatically increasing sales. As a self-described "small town girl" who's "a little rough around the edges," she shares how finding her deeper "why" helps her confidently recommend photography services without feeling "sleazy" - even at personal events like her father's memorial, where she realized the profound importance of family portraits after having no adult photos with her dad.Through practical examples like drop-shipping products directly from labs (saving time and money) to implementing systematic marketing approaches, this episode offers tangible strategies any photographer can implement immediately to transform their business while creating more freedom and financial success.Meet Corrie LindroosCorrie Lindroos is a portrait photographer based in Canada who specializes in photographing horses, families, and headshots. Despite her growing success, Corrie remains grounded and authentic—proudly calling herself a “small town girl” who’s “a little rough around the edges.” She confidently shares the importance of what she does, knowing her work has lasting impact.Follow Corrie and see her beautiful work at www.corrielindroosphotography.com or on Instagram at @corrielindroosphotography.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textRegister for our Free Training Tuesday, May 20th at 7:30PM EST!What does a 13-year journey of building a thriving photography business actually look like? Not the polished highlight reel we see on social media, but the raw, unfiltered truth—complete with struggles, pivotal moments, and breakthroughs.In this deeply personal episode, I pull back the curtain on my evolution from a college student making $35 prints to running a multi-faceted photography enterprise with three distinct branches. You'll discover how my business now encompasses high-end equine portraits, volume dance studio photography, and nationwide horse show coverage—all managed with surprisingly simple systems and minimal staff.The journey wasn't easy. I vividly recall the early days—meeting clients at Starbucks with printed proofs, calling my mom excitedly after an $800 sale, then ending the year wondering where all the money went. For years I followed conventional photography business advice without understanding the deeper principles behind it. The real transformation came when I started studying business, marketing, and pricing from experts outside the photography industry and—most critically—when I finally addressed the mindset issues keeping me locked at a certain income level.Perhaps most valuable are the lessons learned from my mistakes. I share the four specific factors that keep photographers trapped with low-paying clients (averaging $300-$800 sales) and reveal what actually unlocked the door to consistent $5,000+ client experiences. This isn't theoretical advice—it's battle-tested wisdom from someone who built a business from nothing, once lived in a camper to make ends meet, and now enjoys a thriving photography career.Whether you're just starting out or feeling stuck at a frustrating income plateau, this episode offers both practical guidance and heartfelt encouragement. Success as a photographer is absolutely possible, and your journey doesn't have to be as long or difficult as mine was.Join me on May 20th at 7:30pm for a special training where I'll dive deeper into breaking through those low-paying client barriers. Let's build the photography business you deserve—one that serves both you and your clients extraordinarily well.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textJoin our free Masterclass for photographers February 17th-19th, 2025. Save your seat now using the link! https://masteryourmindmoney.com/unicorn-masterclassIs the "cookie cutter coaching syndrome" stifling your photography business? Discover how to break free from generic coaching methods that leave you feeling stuck and inadequate. In this episode, we promise to equip you with the tools to transcend one-size-fits-all strategies and embrace personalized approaches that truly resonate with your unique business needs. We'll share insights from our own journeys and tackle the frustration of following scripts and guides that just don't work as expected.Join us as we unravel the complexities of pricing and overcoming business plateaus, particularly in the creative industry. Learn how to approach your passion with the mindset of a CEO, using trial and error to optimize your business model. We'll explore how valuing your work and adopting customized strategies can elevate your confidence in pricing decisions, turning your photography into a thriving enterprise. Plus, get a sneak peek into the Unicorn Photographer Masterclass for even more ways to boost your success. Don't miss this opportunity to transform your passion into a flourishing business!Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textJoin our free Masterclass for photographers February 17th-19th, 2025. Save your seat now using the link! https://masteryourmindmoney.com/unicorn-masterclassEver felt like you're spinning your wheels in your photography business? You're not alone. I once faced the daunting challenge of transitioning from a successful career in wedding and newborn photography to a new world of equine photography. Through that journey, I learned that embracing uncertainty and fear can lead to unexpected growth. By committing to ambitious projects, like capturing 365 horses in a year, I discovered how sticking to my strengths and defying conventional advice propelled my business forward, and I'm here to share how you can do the same.Shifting your mindset is the cornerstone of breaking free from comfort zones. Oftentimes, photographers struggle with underestimating their worth, fearful of charging what they're truly worth. It's time to challenge those mental barriers and rewrite those limiting beliefs with positive affirmations. By recognizing your own achievements, you'll find that growth often requires stepping into discomfort. I'll guide you through strategies to reprogram your mindset and push past the fear of making changes, transforming those daunting narratives into success stories.Moving forward doesn't mean waiting for perfection—it's about taking imperfect action and adjusting along the way. We'll discuss how letting go of the fear of failure and embracing the potential for success can unlock unimaginable opportunities. Join our community on social media to share your personal goals and challenges, and don't miss out on the upcoming Unicorn Photographer Masterclass. It's designed to help you create a business that is uniquely yours and truly fulfilling. Remember, your business can be as unique and magical as a unicorn—let's make that vision a reality together.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textRegister for our FREE 3 Day LIVE Event February 17th-19th https://masteryourmindmoney.com/unicorn-masterclassFeeling overwhelmed by the influx of ideas from photography conferences like Imaging USA? You're not alone. Join us as we unpack the exhilarating yet daunting task of sifting through new strategies and insights without losing sight of what truly resonates with your personal style and business goals. Whether you're an introvert or extrovert, we'll guide you in deciding which innovative approaches to adopt, ensuring they align with your unique personality and needs. As a confessed "workshopaholic," I share my experiences and missteps to help you navigate the post-conference whirlwind with confidence and clarity.In our talk, we delve into the art of making business decisions that reflect your core values, maximize financial benefits, and enhance client satisfaction. From the practicalities of offering digital files to the philosophy behind client gifts, every choice requires weighing its potential impact. We'll also explore the power of embracing change without waiting for perfection. Hear how a spontaneous pivot from weddings to equine photography led to unexpected success, and learn why trusting your instincts might just be the game-changing move you've been waiting for.Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!

Send us a textReady to unlock the secrets of Imaging USA and make your conference experience truly transformative? Join me as we explore essential strategies for both first-time attendees and seasoned photographers eager to enhance their skills and networks. You'll learn how to pack smart, navigate the bustling trade show, and choose the best classes to optimize your time and energy.Ever wondered how to elevate your networking game at a massive event like Imaging USA? I’m here to share my personal insights on making genuine connections, tackling social events, and avoiding the dreaded impulse purchases at the expo. Discover practical tips on how to effectively work through each aisle at the trade show and capture the memorable nuggets with photos and notes. Plus, find out how stepping out of your comfort zone at social gatherings can lead to lifelong friendships and professional opportunities.Spot me with my signature purple hair and hot pink pants, and let's chat about the exciting resources at my booth #1117 in the Trade Show, including my book "The Unicorn" and more. Join us in February for a FREE 3 Day Masterclass where we will share what it takes to build a profitable photography business that truly looks and feels like a unicorn. Grab Your Seat Here. Connect with Karinda! Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art Website Photography Business Tune-Up with Karinda K. - Free Facebook Group IG @Masteryourmindmoney Thanks for listening!