
He Makes $15K/Month Training People From His Living Room (No Gym, No Ads, No Staff) (Part 1/2)
4/8/2026
0:00
25:01
#853 What if you could run a six-figure fitness business from your living room, work with clients around the world, and never pay for a gym lease again? In Part 1 of this two-part episode, host Brien Gearin sits down with Cincinnati-based virtual personal trainer Jeff McMahon, who turned a COVID-forced gym closure into a thriving online fitness business. Jeff breaks down exactly how he built and runs his virtual training operation — from structuring his week to keep weekends mostly free, to conducting body assessments over Zoom, to pricing sessions at $50 for 30 minutes. He shares why he offers two free sessions to prospective clients (and how that alone drives a 90% close rate), how he keeps clients for years through flexibility and genuine results, and the surprisingly simple tech stack powering it all. Whether you're a certified trainer curious about going virtual or an entrepreneur looking for a lean service business model, Jeff's story is a masterclass in simplicity and sustainability!
What we discuss with Jeff:
+ COVID pivot from gym owner to virtual trainer
+ 25–30 client sweet spot
+ 30-minute session structure
+ Two free sessions = 90% close rate
+ $50/session pricing strategy
+ Simple home gym equipment recommendations
+ Three-month upfront commitment, then month-to-month
+ Flexibility as the key to client retention
+ Partnering with natural medicine doctors
+ MoonClerk + Stripe for recurring payments
Thank you, Jeff!
Follow Jeff on YouTube.
Email Jeff at [email protected].
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
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