MicroBrewr 092: Email marketing for breweries

William Hubbard and Mike Johnson are helping to build the Broken Clock Brewing Cooperative in Minneapolis, Minnesota. It follows the cooperative brewery business model. Cooperative breweries are an increasingly popular way to build a local brewery that helps build the community. We’ve previously talked a bit about the subject on MicroBrewr Podcast and blog. Other […] The post MicroBrewr 093: Sharing profits and building community with a cooperative brewery appeared first on MicroBrewr.

Alex Standiford in Akron, Ohio started Fill Your Taproom to help breweries attract more customers. He does that through website development, social media management, branding, and email marketing. “It’s not about trying to get people to buy your stuff. It’s about building the relationship and then providing the information that empowers them to make a […] The post MicroBrewr 092: Email marketing for breweries appeared first on MicroBrewr.

Michael Altman was in the industry for years when he bought a brewpub. Now he’s been operating Iron Springs Pub & Brewery in Fairfax, California for 12 years. Before they opened he had to have back surgery and totally reinvent his role for the brewpub. “You really need to live, breathe and be the beer.” […] The post MicroBrewr 091: Let them do the job you hired them to do appeared first on MicroBrewr.

TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is […] The post MicroBrewr 090: State of the podcast appeared first on MicroBrewr.

Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born Seven Stills of SF, in San Francisco, California. “I wish I would’ve taken on investment sooner.” [Tweet This]   Whiskey […] The post MicroBrewr 089: Make whiskey from high-quality craft beer appeared first on MicroBrewr.

Andrew Huerter comes from a family of brewers. His parents were founding members of the Kansas City Beer Meisters homebrew club and his dad won a blue ribbon for one of his beers. Now Drew is following in their footsteps. He worked at a handful of breweries and before helping put together BrainDead Brewing in […] The post MicroBrewr 088: A brewing pedigree from Kansas to Texas appeared first on MicroBrewr.

At 55 years old Ken Carson tried to get a job at a brewery, but nobody would hire him—even for volunteer. So with no brewing nor restaurant experience, he started Nexus Brewery in Albuquerque, New Mexico. “I fell in love with the concept of beer and community.” [Tweet This]   Ken did have some business […] The post MicroBrewr 087: Differentiate your brewpub with unique menu items appeared first on MicroBrewr.

Nick Gunn and his wife were working for her family’s winery. They had the idea to start growing apples for cider. One of the cideries to whom they were selling apples decided to close down and they offered to sell the business to Nick and his wife who moved Wandering Aengus Ciderworks to Salem, Oregon. […] The post MicroBrewr 086: The future of apple cider in America appeared first on MicroBrewr.

Cody Martin worked in civil engineering and environmental engineering. After touring some breweries and seeing that they use familiar equipment, he asked his wife if he could start a brewery. She found work in Texas and he started Martin House Brewing Company in Fort Worth, Texas. “Starting a brewery is a full-time job.” [Tweet This] […] The post MicroBrewr 085: Starting a brewery is a full-time job appeared first on MicroBrewr.

As soon as Mark McTavish could acknowledge alcohol, he gravitated toward hard cider. Later, he attended beverage management school and opened a craft beer bar in Toronto, Canada. Now in the U.S., Mark owns a cider distribution company and 101 Cider House in Los Angeles, California. “As a cider maker, you’re not really making anything. […] The post MicroBrewr 084: A healthy alcoholic beverage: hard cider appeared first on MicroBrewr.