Evidence Based Marketing

Become a clinician founder 👉 www.ClinicianFounder.comDr. Shubhendu Kulshreshtha with Dr. Lasith Ranasinghe on nutrition, clinician founders, and building SYNCDr. Lasith Ranasinghe, known as Laz, is an anaesthetics trainee in East London who is also building two long-running side projects outside his day job. In this episode, he shares how a nutrition passion project grew from clinical frustration, and how SYNC began as a simple rota problem before expanding into a broader tool for healthcare admin and financial stress.We cover what it means to be a clinician founder, why speaking to users early matters more than polishing in private, and how lived experience can shape products that healthcare workers actually want to use. The conversation also gets into AI, direct-to-consumer healthcare tools, and the tradeoffs of building while working a demanding clinical job.Timestamps:(00:00) Introduction to the Clinician Founder Podcast and Laz’s background(01:07) Laz introduces his clinical role and side projects(02:41) The origin of SYNC and the rota problem it solves(05:58) What clinician founder means and why insider knowledge matters(09:24) Why failed projects and early user feedback shape better products(14:23) Testing a problem before building a product(15:22) The Phenomics LinkedIn post that validated the idea(16:43) What made the SYNC LinkedIn post work(19:49) How early users are being onboarded and what feedback looks like(22:11) Why payslip analysis was not enough on its own(25:49) How Laz balances SYNC, nutrition, and anaesthetics(28:34) Guardrails against burnout and overcommitting to a project(30:45) What needs to go right for SYNC to succeed(33:51) What Laz fears going wrong, and why there is no catastrophic worst case(37:28) Laz turns the questions back and asks about the AI agent idea(38:29) OpenClaw, NotebookLM, and the shift toward useful AI agents(40:29) The hypothesis behind agents for doctors(41:58) Validation, conversion, and rota management as the strongest use case(43:12) Why AI adoption in healthcare may lag behind other industries(44:27) AI, admin burden, and why clinicians want systems that simply work(45:27) The challenge of change management in healthcare(46:12) Why direct-to-consumer may be easier than B2B for this kind of tool(48:46) Where to find Laz onlineLaz's LinkedIn: https://www.linkedin.com/in/lasith-ranasinghe/Music licensed through Soundstripe.Code: HKOPEVYWPQC4J930

Become a Clinician Founder 👉 https://clinicianfounder.com/In this episode, Souad Menif, a dental student and founder of Medica Ink, shares her journey from failure to success, her approach to building a personal brand on LinkedIn, and her exciting new project: writing a book about overcoming academic failure. Discover practical insights on turning challenges into opportunities and the importance of authentic storytelling for clinician entrepreneurs.Chapters00:00 Introduction to the Clinician Founder Podcast01:07 Guest Introduction: Souad Menif01:50 Souad's Mission with Medica Ink02:13 What Does it Mean to Be a Clinician Founder?03:44 Souad's Journey from Failure to Founder05:14 The Power of Writing on LinkedIn06:10 Why Souad Chose LinkedIn for Building Her Brand08:44 Souad's Current Project: Writing a Book09:49 The Process of Writing and Publishing a Book11:09 Why Souad Wants to Write About Failure13:12 The Inspiration Behind the Book17:44 Current Status and Challenges of the Book20:41 Using AI and Tools for Writing21:32 Resources and Frameworks for Book Writing25:52 Promoting the Book and Engaging the Audience30:00 Adapting Content Based on Feedback33:16 Balancing Personal Projects and Business Goals36:19 Building Credibility and Proof of Work43:26 Reflections on Impact and Authenticity50:55 Final Thoughts and Next StepsSouad's LinkedIn: https://www.linkedin.com/in/souad-menif/Music licensed through Soundstripe.Code: LGDTFIA46IFWI8FT

ClinicianFounder.comSummaryIn this episode, Dr. Shubhendu Kulshreshtha interviews pharmacist and podcast host Anisha Patal about her journey from pharmacy to entrepreneurship, the power of podcasting, and how clinicians can leverage media to build impactful careers.Chapters00:00 Introduction and guest background01:12 Why clinicians should consider media and podcasting03:09 Anisha's journey from pharmacist to international healthcare professional07:12 The origins of her podcasting passion during the pandemic10:06 Creating authentic conversations in healthcare16:00 Getting started with podcasting in healthcare settings22:35 First paid opportunities and international recognition30:38 Transitioning from NHS to entrepreneurship37:34 Building a life of freedom through media and business44:15 Advice for new podcasters and niche selection45:55 The importance of consistency in content creation49:00 Encouragement for clinicians to take bold stepsAnisha's LinkedIn https://www.linkedin.com/in/anisha-patel-podcaster/Music licensed through Soundstripe.Code: DRC7FXYJEORLSYOO

Join the Clinician Founder Membership 👉 ClinicianFounder.comJamie Gross is an intensivist, anaesthetist, and founder of Medics in Control, dedicated to empowering doctors through community, personal agency, and growth. He focuses on helping clinicians reclaim control over their careers and well-being.Chapters00:00 Introduction to Jamie Gross and his work01:14 Jamie shares updates on Medics in Control03:37 The state of NHS clinicians: challenges and disillusionment07:20 Personal agency and systemic influence13:07 The journey of growth and fulfillment in medicine20:53 Visualizing your ideal, meaningful life29:23 Overcoming mindset hurdles and embracing discomfort31:35 The power of community and safe spaces34:11 Joining the Medics in Control network36:42 Resources for clinician well-being and reclaiming agency39:22 The spectrum of fulfillment and building beyond NHSDM Jamie: https://www.linkedin.com/in/jamiegross-medicsincontrol/Join the Medics in Control Network: https://medicsincontrol.com/medicsincontrol-networkMusic licensed through Soundstripe.Code: IVSUUGUIQD50WF6Z

Bring your idea to life: https://clinicianfounder.com/SummaryIn this episode, Dr. Peter Crane shares his journey from rural family doctor to founder of Doctors Making a Difference. We explore the impact of clinician-led initiatives, scaling influence through storytelling, and the importance of purpose in medicine and beyond.Chapters00:00 Introduction and guest overview01:10 What does clinician founder mean to Dr. Crane?03:48 Dr. Crane's journey into medicine and rural practice06:38 Impact of being a community-centered doctor09:22 The story behind Doctors Making a Difference12:25 Why podcasting became the platform of choice13:34 Success stories from the podcast16:24 Challenges in starting impact projects20:07 Surprising trends in impact stories22:47 The ripple effect of impact stories25:02 The importance of impact and trust in medicine28:27 Scaling impact through storytelling and entrepreneurship29:19 Big picture trends and gaps in clinician impact34:16 The role of impact and purpose in career fulfillment36:32 Advice for clinicians to take agency and make a difference39:29 The importance of seizing the moment41:19 Closing remarks and how to connect with Dr. CranePeter's LinkedIn: https://www.linkedin.com/in/petermcranemd/Music licensed through Soundstripe.Code: W1W7UAYD550MFOTT, QKQEDXKF3N7QAXUG

Clinician Founder Community - now LIVE: https://clinicianfounder.com/membership/SummaryIn this episode, Dr. Shubhendu Kulshreshtha interviews Tiarnan McKeever about his journey from medical student to healthcare marketing entrepreneur. They explore leadership, decision-making, marketing strategies, and the importance of authentic communication for clinicians building businesses.Sound bites"Leadership is about bringing a vision to life.""Who you become in entrepreneurship matters most.""Trust signals are essential in marketing."Chapters00:00 Introduction to Dr. Shubhendu Kulshreshtha and guest Tiarnan McKeever01:19 Tiarnan's work in healthcare marketing and business to doctor02:09 What it means to be a founder and leadership journey03:12 Shifting from innovation to people-centric leadership04:25 Leadership as bringing a vision to life06:41 Recommended reading: Beyond Two Point Oh by Jim Collins07:39 Data-driven marketing and evidence-based strategies08:57 The role of logic, creativity, and decision-making in marketing10:34 The origin story of Key Catalyst and social media marketing12:22 Building traction with doctors and social media marketing13:36 The importance of branding and marketing in healthcare14:35 Deciding to go all-in on healthcare marketing16:09 Identity shifts from medical student to entrepreneur24:23 Who you become in entrepreneurship and leadership27:32 Applying coaching skills to clinical leadership29:58 Leadership, confidence, and decision-making in clinical and business settings34:30 Understanding communication styles and team dynamics36:47 Using strengths and self-awareness for effective leadership38:41 Reflecting on personal growth and leadership development39:05 Marketing and messaging strategies for clinicians43:34 Cold vs warm traffic in marketing and audience targeting45:56 Trust signals and case studies in marketing48:19 The psychology of buyer decision-making52:24 Evidence-based marketing for clinicians and healthcare businesses54:18 The power of writing and authority in marketing56:52 Final thoughts and how to connect with TiarnanTiarnan's LinkedIn: https://www.linkedin.com/in/tiarn%C3%A1nmckeever/Music licensed through Soundstripe.Code: VOPCOFYKPTTF7FBJ, DMVJXRWVOW70768H, GSMLVYX3DGDWYA39

Membership 👉 https://clinicianfounder.com/membership/In this episode as we explore how Rachel Williams, a former nurse turned international communication coach for doctors, leverages her unique background to help clinicians elevate their English skills, improve patient interaction, and build impactful online presences, especially via newsletters and social media.Rachel Williams - https://www.linkedin.com/in/rachelwilliams-medicalenglishconsultantRachel’s newsletter - The Digital Clinic (available via LinkedIn profile)This episode reminds us that the impact of your clinical experience isn’t limited to patient care—it's a foundation for creating educational content, coaching, and community-building that can transform your career and your influence. Start small, stay authentic, and leverage your strengths to make a meaningful difference.(0:00) - Intro and episode overview(1:15) - Rachel’s background in nursing and transition into communication coaching(3:11)- The spark for helping clinicians with English(5:10) - Impact seen through individual career growth(6:39) - Cultural versus language barriers in medical communication(8:23) - Systemic and cultural challenges in healthcare communication(11:11) - Challenges of marketing and online presence(12:19) - The resignation letter that launched her online career(13:30) - Overcoming imposter syndrome and fear of sharing online(15:35) - Building credibility through social media and newsletters(22:51) - Newsletter strategies and content tips(29:42) - Simplifying content creation with micro-newsletters(37:49) - Using voice notes and AI for capturing ideas(41:09) - Rachel’s health journey and insights into healthcare communication(50:37) - The nuances of doctor-patient communication across cultures(54:29) - The importance of honest and clear communication from cliniciansMusic licensed through Soundstripe.Code: L7VPQXDGS0OUCDK7

Register for early access to the Clinician Founder Community: https://clinicianfounder.com/membership/Links mentioned in the podcast: For career changes: https://farnaazsharief.com/beyondFor using DISC insights to influence: https://farnaazsharief.com/discSummaryIn this episode, Dr. Shubhendu Kulshreshtha interviews Dr. Farnaaz Sharief MB, a GP, executive coach, and resilience trainer, about the true meaning of resilience for clinicians, creating impact beyond medicine, and building a sustainable, impactful career.Chapters00:00 Introduction to Dr. Farnaaz Sharief and her background01:26 Exploring the true meaning of resilience for clinicians02:04 Resilience beyond recovery: functioning under stress03:55 Thriving vs. resilience: what’s the opposite?04:38 The importance of self-care and recognizing stress05:21 Farnaaz’s journey from exhaustion to impact10:22 The most meaningful moments in her work12:31 The impact of her community programs13:37 Transitioning into a founder role15:42 The importance of agency and control16:09 Lessons from building a business sustainably19:14 Her current services and niche focus21:29 Balancing multiple ideas and focus areas24:21 The importance of slow, deliberate development27:26 Focusing on one priority: ADHD or menopause28:14 Tracking progress and metrics31:17 Learning from challenges and feedback33:11 Using clinical skills in the founder space36:29 Innate skills and continuous learning39:33 The impact of authentic connection43:02 The role of resilience in organizational change46:19 Managing stress and change in healthcare50:55 The power of resilience and dealing with bad days52:27 Lessons from challenging times54:00 Future plans and how to connect with FarnaazMusic licensed through Soundstripe.Code: IR7LA3TSLKRHL1FC

ClinicianFounder.comChapters00:00 The Journey of Transitioning from NHS to Private Practice02:15 Personal Reflections on Leaving the NHS04:59 Identity Shift: From Clinician to Business Owner07:27 Lessons Learned: What I Wish I Knew Earlier10:10 Understanding the Difference: Private Practice vs. Business Ownership12:40 The Importance of Brand Building in Healthcare15:28 Navigating the Challenges of Marketing and Patient Acquisition18:11 The Future of Private Clinics in the UK21:03 Niche Specialization vs. General Service in Private Practice26:29 Starting a Clinic: Challenges and Strategies28:20 Balancing Business and Clinical Values32:07 Innovations in Healthcare Delivery34:41 The Evolution of a Surgeon to a Founder38:17 Motivation and Success in Clinical Practice42:37 The Importance of Trust and Teamwork45:15 Self-Reflection and Personal Growth49:01 Finding Your Own Path in Healthcare

ClinicianFounder.comIn this conversation, we speak with Clinician Founder Dr Erwin Kwun - a GP educator, author, and founder of Consultation Blueprint. Recognized for his leadership and well-being work, he specializes in coaching doctors in communication, confidence, and entrepreneurship, transforming lived experience into impactful solutions.Chapters00:00 Introduction to Dr. Irwin Quinn and His Journey02:11 The Role of Communication in Clinical Practice05:09 Identity Transformation: From Shy Student to Confident Founder08:06 The Importance of Self-Development in Founding a Business10:51 Creating Value Through Personal Experience13:26 Productizing Knowledge: Building a Service Ecosystem16:22 Navigating the Challenges of Being a Clinician Founder19:12 Lead Generation and Building a Brand23:51 Building a Podcast for Long-Term Success25:29 Understanding Customer Journeys27:54 The Importance of Trust in Business28:23 Challenges of Leadership and Hiring30:49 Finding Balance in a Busy Life32:54 Lessons for Future Clinician Founders33:58 Navigating Self-Sabotage in Entrepreneurship38:35 The Journey of Self-Development in Entrepreneurship42:01 Investing in Yourself for Growth