Content and editorial are a core function within most media companies; and the ability to leverage content integration or editorial support for a client solution is extremely powerful.
However, collaborating with content and editorial as a media sales professional requires a very specific approach.
In the episode we chat with Jay Walkerden of Podshape to unpack how sellers can foster strong collaborative relationships with content provision, some of the hidden challenges to be mindful of going into these discussions and ultimately how to sell more and better by leveraging this powerful sales resource.
Podshape: https://podshape.com/
Jay's LinkedIn: https://www.linkedin.com/in/jaywalkerden/
Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/
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