Ep. 015 Eric Seufert

Adam sat down with Chloé Gingrich, Vertical Insights Marketing Manager at Facebook, to discuss the recently released report “Games Marketing Insights for 2021”.  The influx of new gamers that started playing during the pandemic has had a seismic shift on the industry.  Adam and Chloé discuss the research Facebook put together to understand who these new gamers are, their spending and playing habits, and how marketers can leverage this information to plan for 2021 and beyond. 

In this episode, Adam chats with MAU Vegas Alumni, Eric Seufert of Mobile Dev Memo, for a well-rounded discussion regarding the future of advertising measurement.

In this episode, Adam talks with Kate Palmer, Director of Growth at Stash to discuss iOS14 challenges, fraud implications, as well as her thoughts and approaches to measurement.

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies. 

Hear from Gina Gotthilf, co-founder of Latitud, a network supporting tech entrepreneurs in Latin America. Adam and Gina discuss esoteric mobile growth topics as well as some of her greatest achievements from her previous roles at Duolingo, Tumblr and more.  To connect with Gina directly, you can reach her on LinkedIn @GinaGotthilf or on the MAU Vegas website, MAUVegas.com.

Adam chats with Jenny Taran, head of growth for Call of Duty mobile at Activision about high-level-based implications that affect performance marketing channels in the international sector. To connect with Jenny directly, you can reach her on LinkedIn @JennyTaran or on the MAU Vegas website, MAUVegas.com.

George Natsvlishvili, Growth Product Owner at Lingokids, sits down with Adam to discuss monetization strategies as well as thoughts on how mobile app ratings impact ASO.  To connect with George directly, catch him on his website: www.3minutesbullshitwithgeorge.com, LinkedIn @GeorgeNatsvlishvili, or on the MAU Vegas website, MAUVegas.com.

Adam sat down with Noah Gorsky, Strategic Partner Manager at Facebook Audience Network, in late 2020, to discuss the company’s move to becoming a bidding-only ad network this year, what bidding means for publishers, and its significance today. To learn more about bidding visit: facebook.com/audiencenetwork.

Late last year in December 2020, Adam sat down with Liron Wand, Director Marketing Partnerships, North America, to discuss how strategic partnerships are helping commerce brands future-proof their businesses. To learn more about how strategic partnerships are enabling brands to champion the future of commerce, visit Facebook’s partner directory at www.facebook.com/business/partner-directory. 

Adrian Sarasa, joined us in fall of 2020 for a convo on the paid growth opportunities his user acquisition team at letgo focused on and a candid chat around challenges they were facing. He’s currently the Head of User Acquisition at LIFULL Connect, a global marketplace of platforms to help users connect for properties, cars, jobs & fashion. To connect with Adrian directly, catch him on LinkedIn @AdrianSarasa or on the MAU Vegas website, MAUVegas.com.