Episode 397: The Hard Truth About Coaching, Identity & Building a Business That Lasts

In this week's episode I cover identity upgrade for online coaches. I dive into why identity is the single biggest driver of your success and why strategy, marketing, or content will only take you as far as your current identity allows.

In a world where personal brands are built overnight, AI is replacing personality, and “six-figure months” are promised in DMs… this conversation is different.Join Mark Coles and Rachel Godfrey, two of the most respected voices in the fitness and coaching industry, for a raw, real, and vulnerable conversation.

In this week's episode I cover where online fitness coaching is heading in 2026 and how you can stay ahead.AI is coming for your coaching business but not in the way you think. 

In this week's episode I cover why business mentorships deserve more respect.I want to give you the real pros and cons of business coaching.

In this week's episode I cover one of the most powerful additions we’ve made to our sales system something I call homework.I’ll walk you through exactly how this works before a sales call, why it saves you time, and how it gets your prospects crystal clear on what they actually need help with.

In this week’s episode I cover why I’m still as motivated today as I was 25 years ago in the fitness industry. I talk about what truly keeps me inspired, why I don’t look for motivation, the role of purpose and alignment, shutting out distractions, not needing outside validation, and why caring at the core about helping people has kept me going.

In this week's episode I cover how to build a content model that actually helps you close higher paying clients. I take you through the exact structure top of funnel, middle of funnel, bottom of funnel and break down where most coaches are getting it wrong. It’s not just about going viral. The coaches chasing attention aren’t necessarily getting engagement, and even worse, they’re not attracting people who are ready to invest.

In this week's episode I cover why your clients leave your coaching programme and trust me, it's not because of your client check-in system. I take you through 4 key areas that are often missed but are the real reason clients stop seeing value and walk away.

In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.If you're frustrated with no-shows, low-quality leads, or people jumping on sales calls and not converting. This episode will change how you think. Sales doesn’t start when the call begins it starts with your content, your engagement, your lead magnets, and your DMs.

In this week's episode I cover solo coach syndrome the mindset where you believe no one can do it as good as you. You're sitting on 40, 50, maybe even 80 clients and thinking you'll just keep taking more on. I’ve been there. I share how I went from 40+ hours of PT a week to building a team, scaling my influence, and creating real impact.