08. Be Different

In this episode Katrina talks about how lead generation has changed. She shares her thoughts about the effective use of a quiz to deliver true value to a prospective customer and allow you to start a relationship. She shares her personal experience in developing a quiz and shares her tips on building your own quizto generate leads.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep13_use-a-quiz/

In this episode Katrina shows us how surprise and delight can be used as an effective strategy to build rapport, strengthen rapport and gain loyalty. She’ll share lots of examples to get you thinking about how you can use this powerful strategy to market your business with no money.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep12_surprise-and-delight/

In this episode Katrina highlights why every business owner should being seeking media on an ongoing basis. She’ll discuss what types of media you should be considering and share her best tips in approaching journalists. Getting more media is one of the most powerful ways to market your business with no money.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep11_get-more-media/

In this episode Katrina shares one of her most effective small business marketing tips, growing your profile by entering awards. She’ll show you how to identify the most appropriate award for your business and how to leverage the entire award process to position your business and increase your brand profile.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep10_awards/

In this episode Katrina shines a light on the power of niching. Whilst it feels counter intuitive for many, Katrina believes narrowing your focus to a specific segment of the market is one of the most effective strategies a small business owner has to build a sustainable, profitable business.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep9_niche/

In this episode Katrina shares why you should be different. She explains why she believes it’s important to stand out and she shows you how to amplify your core differences to really connect and engage with your audience.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep8_be-different/

In this episode Katrina introduces the concept of storyselling – what it is and how to use it to maximum effect. She reveals how consumers have changed and how you need to adapt too. Katrina shares her best tips on how you can use storyselling to attract new customers and demonstrates why this strategy is such an effective way to market your business with no money.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep7_storyselling

In this episode Katrina shares her superpower: partnerships. She highlights how she’s used partnerships and collaborations over the past decade to grow three businesses and transform the way she does business. She reveals what holds most small business owners back from successfully securing great partnerships and gives us her biggest tips to secure a meaningful partnership.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep6_partnerships-and-collaborations/

In this episode Katrina shares her personal story about the importance of being bold and taking inspired action and how it has been instrumental in her success as a business coach and award-winning marketing and partnerships strategist. She’ll challenge you to step outside your comfort zone and adopt a new mindset to take more chances and play the small probabilities.   For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep5_be-bold/

In this episode Katrina shares research findings which highlight the power of testimonials and their ability to win you new business. She shares her tips on how to attract more testimonials and the best places to amplify your testimonials to maximum effect.    For the show notes head to: https://www.katrinamccarter.com/podcast/marketingwithnomoney_ep4_testimonials/