Can AI really deliver SEO content that ranks without turning into soulless spam? In this episode, I’m joined by Tom Winter, founder of SEOwind, a SaaS platform blending AI with human insight to craft content that nails Google’s elusive EEAT (Experience, Expertise, Authoritativeness, Trustworthiness).
Tom, a decade-long SEO veteran and self-proclaimed “dinosaur,” shares his refreshingly grounded take on why AI content often flops and how to fix it.
What You’ll Learn
- AI’s Limits Exposed: Why instant AI content perfection is a myth. 
- The Cyborg Method: Combine human insight and AI for standout results. 
- EEAT Mastery: Prioritise measurable quality over keyword stuffing. 
- Process Unpacked: Scrape competitors, build rich briefs, and refine drafts. 
Tom dives into SEOwind’s meticulous approach and the crowded AI startup landscape, revealing why treating AI as a teammate, not a magic wand, is the key to authentic, scalable content.
Marketing Vs The World is produced by Urban Podcasts.
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