Ep 6: Own Your Topic

My guest today is Kathleen Booth, chief marketing officer at clean.io. You’ll learn: How Marketing and Sales teams can align around top of funnel content. How to build out a pillar/topic cluster content strategy that focuses on the high level categories you want to be found for. The fastest content-based path to revenue.

My guest today is Ashley Faus, content strategy lead, software teams at Atlassian. You’ll learn: Why the traditional buyer’s journey funnel may not be the best way to map your content. How to focus on giving your audience more of what they want, not what you think they should want. Why targeting your CTAs for “learner” and “buyer” audiences may drive more leads in the long run.

My guest today is Camille Trent, head of content at Dooly. You’ll learn how to: Optimize for learning, and discover which content strategies might work best for you. Find the right network and social media space. Create more content in less time, and measure what really matters.

My guest today is Stewart Hillhouse, senior content lead at Demand Curve and host of the Top of Mind podcast. You’ll learn: The 3 systems every content strategy needs to have. What the music industry can teach us about getting the most value out of every piece of content. Why you should focus on a single distribution channel.

How can you help your audience be better in some way? Do you truly understand what your audience cares about, or are you just guessing? Are you just adding more noise, or actually engaging with other human beings? Knowing the answers to these types of questions can make all the difference to your content’s impact on revenue. On today’s episode, Dana Herra, Caitie Gonzalez, and I explore the idea of value to help you make better content marketing decisions.

What are you trying to achieve with your content marketing? How do you measure success? Do you have any unrealistic short-term expectations that will only set you up for disappointment? Knowing the answers to these types of questions can make all the difference to your content marketing’s impact on revenue. Joining me on this first episode of Make Better Content Marketing Decisions are Mark Evans, fractional CMO and host of the Marketing Spark podcast; Nicole Bump, founder of Bump Inbound; and Emily Amos, founder of Uplift Content.  We’ll explore the high-level purpose of content marketing, and help you make better decisions by focusing on the right objectives.