What is PPC?!

During a recent episode of the Make Marketing Great Podcast, I had the pleasure of interviewing Mike Friedman, who is a renowned expert in the field of search engine optimization (SEO) and the founder of the SEO Pub. The SEO Pub is a comprehensive platform that offers a wealth of information and resources on SEO, including Mike's personal tips and strategies for optimizing websites and improving search engine rankings. Whether you're a seasoned SEO professional or just starting out, the SEO Pub is an invaluable resource that can help you stay up-to-date with the latest trends and best practices in the industry. Links:⁠⁠⁠ ⁠SEO Pub ⁠Mike Friedman Find me on social media below: ⁠Instagram ⁠ ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠

In this episode of The Make Marketing Great Podcast, we sit down with Ross Tavendale, Managing Director at Type A Media, to dive deep into the world of SEO, AI, and the state of marketing in the near future. Ross shares his expert insights and experiences in the industry, discussing the latest trends and technologies that businesses should be aware of. From the growing role of AI in marketing to the importance of SEO in driving traffic and sales, we cover it all. Tune in to learn how to stay ahead of the curve and make the most out of your marketing strategies in 2023. Links:⁠ Type A Media Ross Tavendale Find me on social media below: Instagram  ⁠⁠⁠⁠Twitter⁠⁠

In this episode of the podcast, I had the pleasure of interviewing Chris Simmance, an agency accelerator coach at the OMG center. We talked about his experience in the industry and how he helps agencies improve their performance and achieve their goals. Chris shared valuable insights on how to build a successful agency, the importance of having a clear vision and strategy, and how to stay ahead of the competition in a constantly evolving market. Questions: Can you tell us a little bit about your background and how you got started in digital marketing and agency ownership? What was the inspiration behind starting The OMG Center, and what unique perspective do you bring to the industry? Can you share some successful marketing strategies you've applied to various clients and industries? With so much competition in the digital marketing space, what tactics have you found to be most effective for generating leads and converting them into customers? How can agencies stay up-to-date with the ever-changing digital marketing landscape and ensure they're providing the best possible service to their clients? What role do you see emerging technologies like AI and automation playing in the future of digital marketing? What advice would you give to someone just starting out in digital marketing or looking to start their own agency? What's next for The OMG Center? Can you share any exciting projects or initiatives on the horizon? Can you leave us with a final thought or piece of advice for our listeners who are navigating the ever-changing world of digital marketing? We also discussed the challenges that agencies face, such as managing client expectations and keeping up with the latest trends and technologies. Links: OMG Center Chris Simmance Find me on social media below: • ⁠⁠⁠Instagram ⁠⁠⁠ • ⁠⁠⁠Twitter⁠⁠

Today on the Make Marketing Great Podcast, I speak with Mark A Preston who is a SEO Mindset Coach & Professional Speaker, Author of 2 x SEO Business Books and host of 'The Unscripted SEO Interview' Podcast. During our conversation, we discussed his involvement in SEO and discovered the specific steps he took to enter this industry. He continues to motivate and assist businesses with his distinct approach to search engine optimization. Find me on social media below: • ⁠⁠Instagram ⁠⁠ • ⁠⁠Twitter⁠⁠ Please feel free to send me a direct message with any feedback or recommendations you may have for future content. Additional links: Find Mark here: https://www.markapreston.com/

In the latest episode of the Make Marketing Great Podcast, I speak with Leonie Mann who is a SEO consultant. Leonie remains a hidden gem in the world of search engine optimisation as she worked at Search Laboratory for a number of years before going solo, as I ask her everything from: How did she get into the world of SEO What's it like to be a SEO consultant How she stays motivated and so much more. In a interesting take on becoming a SEO consultant, she also explains the reality of what it is like being a consultant - from managing client expectations, getting paid and the freedom she has a SEO consultant traveling the world. Find me on social media below: • ⁠Instagram ⁠ • ⁠Twitter⁠ DM me on your feedback and recommendations on future content. Additional links: Find Leonie at: http://www.leoniemann.com

In the latest episode of the Make Marketing Great Podcast, I speak with Ryan Darani who is a SEO consultant that left the marketing agency world to go solo. Ryan has become a success and is widely known for his success in SEO and LinkedIn as he has developed a huge following. During the podcast, I asked him how he got into the world of SEO, the challenges of working alone as a consultant, staying motivated and discussing the adoption of Ai with search engines in 2023. Find me on social media below: • Instagram  • Twitter DM me on your feedback and recommendations on future content. Other links: Ryan Darani Bio:  https://ryandarani.com

Today, we talk with Mordy Oberstain, the head of SEO and branding at Wix about his journey into SEO on the Make Marketing Great Podcast. From getting into the industry to working  with Wix, we also learn about what makes Wix a good CMS for SEO and the future of SEO with AI and Chat GPT. Mordy shares his insights into how he's been able to keep up with changes in technology and trends, as well as his thoughts on the importance of continual learning within the space of SEO. He also explains why Wix is a great choice for those looking to create a successful website with SEO in mind, and what the future of AI-based search engine optimization holds.    Questions I asked: How did Mordy Oberstein get into SEO? ChatGPT is being talked about so much these days, what do you think the future of this Ai is? What would you say to businesses that either don’t take Wix’s SEO seriously or worried if they should use WIX CMS? A fairly recent post on Search engine journal stated that Wix’s market share in June 2022 is in 3rd place, which is against Shopify and WordPress. What’s your view of the CMS market going forward? Give your top 3 bits of advice to all the SEOs out there listening for 2023 Find me on social media below: • Instagram  • Twitter DM me on your feedback and recommendations on future content. Other links:   SEO Rant Podcast: https://www.theseorant.com   Mordy Obersteain Bio: https://www.theseorant.com/who-is-mordy-oberstein  

In this episode of the Make Marketing Great podcast, we speak with Craig Campbell, a UK SEO success story who has been making waves in the marketing world. With over 20 decades worth of digital marketing experience under his belt, Craig has seen it all and done it all and has been featured in places like Forbes, Business Insider and Search Engine Journal.  He is a formiadable force in the SEO world and speaks to users around the world at marketing events to share his experiences and insights.  Throughout the episode, we ask him questions about his journey, the current state of SEO and the future of Ai with the likes of Chat GPT and other Ai technologies. Find me on social media below: • Instagram  • Twitter DM me on your feedback and recommendations on future content. #seo #searchengineoptimization #digitalmarketing #craigcampbell Craig Campbell's Bio: https://www.craigcampbellseo.com/about-me/ Craig Campbell's socials: Twitter: https://twitter.com/craigcampbell03 Youtube: https://www.youtube.com/@CraigcampbellseoUk

In today's episode of the Make Marketing Great podcast, we tackle the ever-growing issue of royalty-free images and copyright infringement. We'll discuss what companies should know before using royalty-free images, how to avoid copyright infringement trouble, and why it's important to be aware of these laws. Whether you're a small business owner or an individual user, understanding the dos and don'ts of royalty-free images is essential for any company or user who wants to stay on the safe side of the law. Find me on social media below: • Instagram  • Facebook DM me on your feedback and recommendations on future content.

In today's episode of the Make Marketing Great Podcast, I talk about what is PPC, how does it work and the benefits of using PPC for your business. Find me on social media below: • Instagram  • Facebook DM me on your feedback and recommendations on future content.