Essential Emails Every Business Should Be Sending with Emily Farrell

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segmentation, and finding your business voice. Emily also shares actionable tips for expanding your email marketing efforts and elaborates on her new masterclass at Make Each Click Count University. Join us to learn how you can optimize your email campaigns to capture attention and turn prospects into loyal customers. Don't miss this episode packed with valuable insights from an industry expert.Learn more:LinkedInEmily's MasterclassABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers.Bob shares his unique journey from working in the film industry to mastering the art of sales and closing deals, even under the toughest conditions. Andy and Bob explore insights from his new book, "The Joy of Closing: The Definitive Guide to Building Trust, Getting the Deal, and Creating Happy Customers."Bob opens up about the essential role of belief, empathy, and commitment in sales and how these factors can transform an average salesperson into a top-performing closer. He also discusses common sales tactics, the importance of creating urgency, and the difference between a salesperson and a closer. Whether you're an aspiring salesperson or a seasoned pro, Bob’s insights on building rapport, creating trust, and maintaining customer satisfaction will leave you inspired and ready to elevate your game. Don’t miss this enriching conversation with practical tips and strategies to make each click count!Learn more:The Joy of Closing bookBob KingABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of their technology, which goes beyond traditional exit intent methods to deliver personalized, real-time engagement that enhances customer experience and maximizes profitability. We also delve into their approach to privacy, the onboarding process, and the significant impact of AI advancements. Stay tuned as we explore how Metrical is making each click count in the world of e-commerce.Learn more:Zabe's LinkedInRameet's LinkedInMetrical websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance.Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business.About Craig Valine:Over the past 25+ years, Craig has helped hundreds of businesses reach their goals in the fastest time possible by revealing to them, what he calls, "hidden" marketing assets and overlooked opportunities for profit that lie dormant within their business. His passion is in helping you reach your business goals without you having to spend a lot more on marketing & advertising.Episode Action Items:You can reach Craig Valine connect with Craig and his EMP Alliance Membership at http://empalliance.com/ or contact him via email at [email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to leveraging AI and sourcing products, this episode is packed with actionable information. Whether you're just starting out or looking to scale your existing business, you won't want to miss this. So, let's jump right into it!Learn more:Growth Audit pageLinkedInWebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.Are you sick and tired of businesses poor treatment of its customers? Michael sure has and it is why Broken Windows has become a movement that says we are sick and tired of being treated poorly and we are not going to take it anymore.Little details matter and matter a lot in business that is the premise of the Broken Windows movement. Learn from mistakes of today's biggest Broken Windows' offenders and how you can use their broken windows to improve your business in a series of stories like only Michael can relate.Each company has the same issues each that involved not caring for its customers. Make sure your business is not guilty of the same sin if you want to grow in 2022.Episode Action Items:You can find Michael Levine's best-selling book, Broken Windows, Broken Business How Small Remedies Reap Big Rewards at Amazon or read his full bio on his website at https://www.michaellevinemedia.com. 

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%.Abis explores their company's innovative use of technology, including AI for review validation and strategic tools for converting offline customers to engaged online communities. Learn how they provide flexible solutions like landing page builders and partnerships with big retailers to boost your product launches. Plus, Abis shares his journey from affiliate marketing to leading a company that offers cutting-edge e-commerce solutions.Whether you’re a brand looking to enhance your online presence or get ahead with the latest review strategies, this episode is packed with insights you won’t want to miss. Stay tuned as we dive into the future of e-commerce and the power of user-generated content! And remember your reviews matter—help us continue to grow by sharing your feedback!Learn more:LinkedInWebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries.In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings.Get ready to uncover practical insights that could transform your digital presence and drive significant growth for your brand. Join us as we navigate the nuances of SEO and learn how to make each click count!Learn more:LinkedInClickSliceABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor.In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and digital creator dives deep into how she stumbled upon the program, leveraged her social media presence, and successfully monetized her influence. Whether you're curious about starting with no cost, looking to understand the earning potential, or eager to learn about receiving free products, this discussion covers it all. Additionally, Fate provides an exciting glimpse into her new course available at Make Each Click Count University, designed to guide you seamlessly through becoming an effective Amazon influencer. Whether you're a veteran marketer or a novice looking to make extra income, this episode packs a wealth of knowledge and practical advice you wouldn't want to miss. Learn more:Introduction To Amazon Influencer ProgramFacebookStan storeABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products, and emphasizes the integrative role of AI in managing and optimizing Amazon PPC campaigns effectively. Join Andy and Kusha as they dive deep into the world of e-commerce with an expert who is at the forefront of leveraging technology to boost sales and manage costs on one of the world’s most competitive platforms. Whether you're just starting out or looking to refine your Amazon strategy, this episode is packed with practical advice to help you stay ahead in the game.Learn more:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.