A BETTER but still INCOMPLETE effort from the Philadelphia Flyers

On today’s show, Russ and Rachel discuss the Philadelphia Flyers vs NJ Devils. Did they recover from the opening night disaster? We get into the defensive strategy failures, Joseph Woll’s stellar game, offense from the blue line, and more.Plus a preview of Saturday’s Flyers vs Carolina Hurricanes matchup, as well as a deep dive into the NHL Salary Cap increases and what it means for the Flyers upcoming contracts.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Aura CybersecurityStart your free trial today at https://aura.com/aware.  Protect yourself now.Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel discuss the Philadelphia Flyers season opener vs the Pittsburgh Penguins. We get into what went wrong offensively, defensively, and strategically in the shutout loss. Plus a Flyers vs Devils preview for tonight’s matchup, and Finally, we continue Russ’s Prospect Report from the USHL Fall Classic with a look at USNTDP and Notre Dame center Sammy Nelson.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Aura CybersecurityStart your free trial today at https://aura.com/aware.  Protect yourself now.Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel look at the projected lines and power play units for the Philadelphia Flyers opening game of the season. Is it the right approach. Then we preview Flyers vs Penguins and look at key matchups. Plus your mailbag questions on season expectations, the power play runway, the pre-season structure, and more!Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Aura CybersecurityStart your free trial today at https://aura.com/aware.  Protect yourself now.Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel discuss the final roster for the start of the Philadelphia Flyers 2026-27 NHL Season. What are we dealing with from an injury and lineup perspective?  Plus, we check in on Phantoms training camp and their one pre-season game thus far.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Aura CybersecurityStart your free trial today at https://aura.com/aware.  Protect yourself now.Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel break down the Philadelphia Flyers final pre-season game, a loss to the Washington Capitals. What did we learn and who stood out? And was the pre-season as a whole successful in getting to the best lineup and building effective systems? Finally we check in on the latest around the NHL and name our Nemesis of the Week!Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Aura CybersecurityStart your free trial today at https://aura.com/aware.  Protect yourself now.Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ and Rachel discuss the Philadelphia Flyers pre-season win over the Boston Bruins. We get into standouts Matvei Michkov, Tyson Foerster, Cole Knuble, Joseph Woll, and more. What did we see from the true power play top unit, at the dot, defensive offense, and other key elements. Then we look at remaining roster decisions on defense for David Jiricek & Simon Benoit, at forward with Cole Knuble & Alex Bump, and possible contingency plans for Dan Vladar’s injury. Finally we look at rivalries around the NHL for the Flyers.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.TalkiatryHead to https://Talkiatry.com/LOCKEDONNHL to complete the short assessment and get matched with an in-network psychiatrist in just a few minutes.OdooGreat organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.IndeedNow, you can speed up your hiring process with a $75 Sponsored Job Credit. Just go to https://indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel discuss Philadelphia Flyers training camp updates, including Dan Vladar’s injury status, Denver Barkey’s progress, Head Coach Rick Tocchet’s view of the prospects like Porter Martone, and more. Plus, potential lines & power play units going into pre-season game 3. Finally, we continue Russ’s Prospect Report from the USHL Fall Classic with a look at USNTDP defenseman Diego Gutierrez.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.TalkiatryHead to https://Talkiatry.com/LOCKEDONNHL to complete the short assessment and get matched with an in-network psychiatrist in just a few minutes.OdooGreat organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.IndeedNow, you can speed up your hiring process with a $75 Sponsored Job Credit. Just go to https://indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel break down the key takeaways from the Philadelphia Flyers pre-season matchup vs the Boston Bruins. How concerned should we be about Dan Vladar’s exit? What do we make of them repeating a prospect heavy/AHL lineup? And who stood out? Plus your mailbag questions on a potential Nikishin trade with Carolina, Matvei Michkov contract talks, and more. Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.TalkiatryHead to https://Talkiatry.com/LOCKEDONNHL to complete the short assessment and get matched with an in-network psychiatrist in just a few minutes.OdooGreat organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.IndeedNow, you can speed up your hiring process with a $75 Sponsored Job Credit. Just go to https://indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel discuss the latest from Philadelphia Flyers training camp and the first preseason game vs the Washington Capitals. What did we see and who stood out. Then we get into expectations for Game 2 vs the Boston Bruins. Will we see the full Flyers squad? Finally we check in on Phantoms training camp.Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.TalkiatryHead to https://Talkiatry.com/LOCKEDONNHL to complete the short assessment and get matched with an in-network psychiatrist in just a few minutes.OdooGreat organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.IndeedNow, you can speed up your hiring process with a $75 Sponsored Job Credit. Just go to https://indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today’s show, Russ & Rachel break down the weekend scrimmage at Philadelphia Flyers training camp. What did we learn and who stood out? Finally we check in on the latest around the NHL and name our Nemesis of the Week!Watch & Subscribe on YouTubeFollow the show on social media!Twitter @LockedOnFlyersInstagram @LockedonFlyersThreads @LockedonFlyersBluesky @lockedonflyers Support Us By Supporting Our Sponsors!Butcher BoxIf you're looking for an easier way to get great meals on the table, give ButcherBox a try. Go to https://ButcherBox.com/LOCKEDONNHL to get $20 off your first box, plus your choice of free ribeye, new york strip, or filet mignon in every box for a year — with free shipping always.TalkiatryHead to https://Talkiatry.com/LOCKEDONNHL to complete the short assessment and get matched with an in-network psychiatrist in just a few minutes.OdooGreat organizations win because operations matter. And that’s why you should get Odoo. Try for free today at https://Odoo.com/lockedon.IndeedNow, you can speed up your hiring process with a $75 Sponsored Job Credit. Just go to https://indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Terms and conditions apply.KALSHIToday's episode is brought to you by Kalshi. For a limited time, Download Kalshi and use code Locked On to get $25 when you trade $25. Kalshi. Trade what’s next.FanDuelThis season, FanDuel is making the excitement go beyond what happens on the field with the all-new FanDuel Rewards Club, featuring exclusive offers, surprises, and more. Every week, check the FanDuel app to see what’s waiting for you or visit https://FANDUEL.COM  to get started.FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.