Creating a Customer Lifecycle for Your Business

Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.  We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.          Search Engine LandThe best word count for SEO... doesn't exist! - searchengineland.comhttps://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940Experimental Google AI Changeshttps://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.htmlEEAThttps://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/Wordstream - GA4 helpIf you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram.

From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. There are two excellent links below which offer some great advice:https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469https://www.verywellmind.com/are-you-an-overachiever-4580606If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram.

Have you noticed an increase in how many spam emails or text messages you’re receiving?We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?LinksInfo Insecurity Podcast with Lloyd RamseyHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.LinksMarketing Week Advertorial on buying Instagram followers - has this strategy worked for you?QZ article about Meta's blue tick for Facebook - would you pay for it?How to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.LinksOpenai.com to register and access for Chat GPTFuture of Music - tweet by Eedham RasheedAI designed football trophies - tweet by ESPNAI music - Instagram reel posted by ava_max_fan_daniel15Upskill with accredited courses in AI by Duco Digital Training

Useful linkshttps://datareportal.comhttps://convertkit.com/resources/blog/online-community https://gumroad.com https://www.squarespace.com/ecommerce/membership-sites https://www.ducodigitaltraining  - courses to up-skill yourself and teamhttps://explodingtopics.com/blog/social-media-trendsHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

How to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful linkshttps://xello.world/en/blog/career-pathways-future-planning/ https://www.ducodigitaltraining  - courses to up-skillWhat you need to start changing career or get a new jobCPD logCV/resumePortfolioCredible LinkedIn profileCareer PathsArts & CommunicationBusiness Management & TechnologyIndustrial & Engineering TechnologyHealth ServicesHuman ServicesNatural Resources Agriculture Career ClustersWithin these paths are broad groups of occupations and industries, known as Career Clusters:Agriculture, Food & Natural ResourcesArchitecture & ConstructionArts, Audio/Video Technology & CommunicationsBusiness, Management & AdministrationEducation & TrainingFinanceGovernment & Public AdministrationHealth ScienceHospitality & TourismHuman ServicesInformation TechnologyLaw, Public Safety, Corrections & SecurityManufacturingMarketing, Sales & ServiceScience, Technology, Engineering & MathematicsTransportation, Distribution & LogisticsHow to UpskillAsk for stretch opportunities at work. ...Stay plugged in. ...Join an industry or professional association. ...Relevant courses outside of the workplace. ...Learn at work. ...Career mapping. ...Employer supported external study.How to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful Linkshttps://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1https://later.com/blog/diversity-in-influencer-marketing/https://later.com/blog/grid/diversity-and-inclusion/https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusionHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook

Helpful LinksThe Customer Lifecycle we discuss in the podcasthttps://www.business2community.com/marketing/9-key-customer-lifecycle-stats-2017-01736233 https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/08/five-customer-experience-trends-to-embrace-in-2022/?sh=32e5e0ea2862https://www.cadesignform.com/blog/customer-experience-trends-2022https://www.zendesk.co.uk/customer-experience-trends/https://www.martechalliance.com/stories/customer-experience-stats-trendshttps://blog.hubspot.com/service/customer-journey-maphttps://www.abtasty.com/blog/building-customer-journey-maps/https://blog.hubspot.com/service/customer-lifecycle-managementhttps://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: [email protected]; [email protected]: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook