375: De-Positioning with Todd Irwin

On this episode of LID Radio Podcast, we're joined by Todd Irwin, author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage.   About Todd Irwin Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a global brand strategy firm known for helping companies thrive in brutally competitive markets. After decades watching traditional positioning fail in the real world, he built a new model: De-Positioning. This methodology has helped Fortune 500 companies and disruptive startups turn customer pain into competitive advantage and leave their rivals behind.    About De-Positioning In the book De-Positioning, Todd reveals the six principles of this strategy and shares real-world examples of why it works.

On this LID Radio episode, we're joined by Steven D’Souza to talk about his book, Shadows at Work: Harness Your Dark Side and Unlock Your Leadership Potential.   About Steven D'Souza Steven D’Souza is an award-winning author, executive educator, trusted advisor, leadership coach and keynote speaker. He has spoken globally to organisations such as PwC, TikTok, Financial Times and the United Nations. His work has been featured in Harvard Business Review, The Independent and The Sunday Times.  About Shadows at Work Shadows at Work is about the parts of ourselves we repress and push into the unconscious. To lead effectively – and live fully – we must face, embrace and integrate these hidden aspects, not only in the workplace but in all areas of life. 

On the latest episode of LID Radio Podcast, we're joined by Anthony "Tas" Tasgal to discuss his latest book, The Classical Marketing: Marketing Lessons From the Greeks and Romans. About Anthony "Tas" Tasgal Anthony "Tas" Tasgal spent many years as an ad agency planner before becoming a trainer for various organizations, including the Chartered Institute of Marketing, as well as a TEDx speaker, strategist and lecturer. About The Classical Marketing The Classical Marketing Book brings 2,000-year-old ideas from the ancient Greeks and Romans to provide creative and surprising insights into marketing and business today.

On this episode of LID Radio Podcast, we're joined by Larry Laverty, author of Magnetic: Humanity and the Asian Elephant.   About Larry Laverty Following a 30-year career as a Hollywood actor, Larry Laverty became one of the most popular nature photographers in the world. His aggressive style and comprehensive coverage of wildlife have been captivating viewers for more than a decade.    About Magnetic Magnetic is a comprehensive record of the elephants of Asia, containing more than 140 photographs from 11 Asian countries. It’s Larry’s second book on elephants. The first one, Power and Majesty, focuses on the elephants in Africa. The photographs in Magnetic probe especially deep into the lives of captive elephants. Unlike the elephants of Africa, up to one third of all alive elephants in Asia live lifetimes of servitude.

On this episode of LID Radio Podcast, we're joined by Mau Espinosa, author of LET It Happen: How to Deal Successfully with Change Through Logic, Emotion and Tactics. About Mau Espinosa Mau Espinosa is an inspiring entrepreneur, internationally renowned speaker and expert in leadership and transformational change. As the founder and president of G20, Inc., Mau has been a transformative force in the global automotive industry for nearly three decades, driving growth and innovation across North America, Europe, Asia and Latin America.   About LET It Happen In LET It Happen, Mau presents his transformative framework and philosophy for dealing with change effectively – the L.E.T. tool. The three main components of the framework are logic, emotion and tactics, forming the foundation of effective leadership.  

On this episode of LID Radio Podcast, we're joined by Thomas Mathar, author of Your Path to Prosperity: How to Fund a Happy and Long Life. About Thomas Mathar Tom is Head of Money Mindshift at Aegon UK, where he works at the intersection of financial wellbeing, behavioural science and longevity education. He’s also a researcher, podcaster and speaker who helps shift the way we think about money. He holds a PhD in social anthropology from Humboldt University in Berlin. About Your Path to Prosperity In Your Path to Prosperity, Tom unpacks why money choices are so overwhelming and why we’re wired to struggle with them. The book reminds us that money is essential. But the real asset is self-knowledge: understanding your money-mindset, what makes you happy, how you deal with uncertainty, and how you connect with your future self.

On this episode of LID Radio Podcast, we're joined by Jaye Connolly, author of Carbon Credits Are Crap: The Myths, the Mess, and the Way Forward for Traceable Carbon Credits. About Jaye Connolly Jaye Connolly is a global technology leader driving transparency, traceability and economic independence across Africa. With over 40 years of executive experience in finance, tech, energy and healthcare, she has helped governments and communities leverage innovation to access the climate economy. Her TEDx talk, “Carbon Credits Are Crap,” ignited global conversations about fairness, accountability and inclusion in the two trillion dollar carbon market. About Carbon Credits Are Crap In Carbon Credits Are Crap, Jaye Connolly exposes how the global climate market exploits rather than empowers. This eye-opening book demands transparency, accountability and a climate economy that puts people over profit. 

On this episode of LID Radio Podcast, we're joined by Danny Gal to talk about his book The Belonging Paradox: How to Solve the Global Empathy Crisis.   About Danny Gal Danny Gal is a leadership coach and social entrepreneur with over 30 years of experience working with leading companies like HP, Monday.com and Teva Pharmaceuticals. He has facilitated transformative dialogues, including bridge-building efforts between Israelis and Palestinians and the 1,000 Roundtables Dialogue, which is Israel’s largest public dialogue event.  About The Belonging Paradox In The Belonging Paradox, Danny Gal explores the transformative power of empathy and the art of staying together while embracing our differences. This book offers practical wisdom for building better lives, stronger organizations and more harmonious communities. 

On this episode of LID Radio Podcast, we're joined by Nicole Soames to talk about her new book Unlocking the Commercial Athlete in You: Briefings on Emotional Intelligence, Negotiating, Influencing, Presenting and Coaching. About Nicole Soames Nicole Soames is a highly qualified executive coach, commercial skills trainer and emotional intelligence practitioner. She is the founder of Diadem, a commercial and leadership skills training and coaching company with many hundreds of clients across the globe. Nicole is also the bestselling author of The Negotiation Book, The Influence Book, The Presenting Book, The Coaching Book and The Emotional Intelligence Book. About Unlocking the Commercial Athlete in You Unlocking the Commercial Athlete in You introduces the essential skills to excel in your career. It is a curated collection of briefings from Nicole’s previous best-selling titles. 

On this episode of LID Radio Podcast, we’re joined by Janka Krings-Klebe and Jorg Schreiner to talk about their book The Antifragile Organization: From Hierarchies to Ecosystems.   About Janka Krings Klebe and Jörg Schreiner Janka Krings Klebe and Jörg Schreiner are leading strategy experts, speakers and lecturers on digital transformation, agile management, innovation and business ecosystems. Drawing on their extensive hands-on experience, they challenge traditional implementations and demonstrate how embracing volatility can enable organisations to survive in an era of relentless change.   About The Antifragile Organization In The Antifragile Organization, the authors introduce the groundbreaking concept of antifragility in organizations, turning the unpredictability of markets into a catalyst for growth. Drawing from decades of hands-on experience, the book brilliantly unboxes the mechanics of organizations that do not just survive disruption but improve because of it.