Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

12/3/2025

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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47:53

In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.

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Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
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Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

More episodes from "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

How small behavioral nudges can transform culture and performance at work

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Agencies: Copywriting

Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

How BMW leveraged the fresh start effect to win over new drivers

How Halloween candy can teach marketers about choice, memory, and reward

Behavioral science for agencies: Pitching

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells