Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

7/23/2025

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

0:00

40:52

In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. He shares insights into the hidden drivers of consumer behavior, how data and psychology intersect and why marketers should tap into the irrational mind.

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Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

More episodes from "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

How Heinz used precision and the pratfall effect to make its ketchup unforgettable

Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement

How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Hacking the Human Mind - Book Preview: Häagen-Dazs

Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire

Hacking the Human Mind - Book Preview: Dyson

Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior

Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work