Lets Run Facebook Ads: The Podcast podcast

Facebook is STOPPING Placements: Should You Be Worried?

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In this episode, Nick breaks down the latest changes to Ad placements in Meta Ads Manager and explains what advertisers need to know as placement controls start disappearing. He discusses which Facebook and Instagram ad placements he recommends using, why he particularly avoids Audience Network and Messenger for lead generation campaigns and how these placements can impact lead quality. Nick also explains how to use account-level placement controls and Meta’s Value Rules to reduce wasted ad spend on unwanted placements while still giving Meta enough flexibility to optimise your Facebook and Instagram advertising campaigns. The episode also covers creative formatting for different placements and why allowing Meta to optimise across multiple placements can help get your ads in front of better prospects.

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