Ep 33: Amanda Baldwin: ‘Raise As Little As You Can, But As Much As You Need’ - The Best CEO Advice You’ll Hear This Year

Today’s guest is a beauty industry powerhouse - Amanda Baldwin, the CEO behind not one, but two of the most influential beauty brands of the last decade: Supergoop! and Olaplex.She’s the woman who turned sunscreen into a skincare essential and is now leading one of the most recognisable names in haircare through a bold reinvention.In this episode, Amanda takes us behind the scenes - from leaving a high-powered job in private equity to scaling a start-up that changed how we protect our skin, to navigating the complexities of taking over a billion-dollar brand in a competitive, ever-evolving market.We talk career pivots, storytelling strategy, raising capital, building great teams and why your 8-year-old self might already know your dream career.Whether you're a beauty founder, CEO-in-the-making, or just obsessed with brand building, this is a masterclass you don’t want to miss.FOLLOW OLAPLEXhttps://www.instagram.com/olaplex/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode Rochelle sits down with entrepreneur and former TOWIE star, Sam Faiers, to talk about building Revive Collagen from the ground up - without outside investment.Sam opens up about her early years, the moment she walked away from TV, and the unexpected acne battle that led to her breakthrough product. She shares how she sold her house to fund her startup, the pressure of launching as a public figure, and the powerful role manifesting, failure, and grit played in her journey.We also get the real story behind TOWIE’s pilot, how Sam used every platform she had to launch successful businesses, and why people don’t even realise she owns her own brand.Whether you're building a brand, facing burnout, or curious about the business of beauty, this conversation is packed with insights, honesty, and inspiration.FOLLOW SAMANTHAhttps://www.instagram.com/samanthafaiers/Revive Collagen: https://www.instagram.com/revivecollagen/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we’re joined by Olivia Jenkins, founder of cult-favourite jewellery brand D. Louise. Known for redefining affordable luxury with timeless, tarnish-free pieces, Olivia shares her journey from solo founder to scaling a multi-million-pound business. She opens up about the power of brand storytelling, building a loyal customer base, and staying true to your vision in a fast-paced e-commerce landscape.Tune in to hear how Olivia turned a gap in the market into a booming business—and what it really takes to build a brand that lasts.FOLLOW OLIVIAhttps://www.instagram.com/olivialouise.jenkins/D.Louise: https://www.instagram.com/d.louise/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we’re joined by Caroline Hirons, skincare expert, author, and founder of renowned skincare brand Skin Rocks. Known for her no-nonsense approach to beauty, Caroline shares her journey from shop floors to CEO, offering invaluable advice on staying authentic, leading a team and building trust with your audience. Tune in to hear how Caroline has navigated the beauty industry and made her mark as one of the most influential voices in skincare.FOLLOW CAROLINEhttps://www.instagram.com/carolinehirons/?hl=enSkin Rocks: https://www.instagram.com/skinrocks/?hl=enFOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In our debut Launch Box episode, we sat down with the incredible Dior Bediako—founder of Pepper Your Talk, life coach, speaker, and all-around powerhouse—for a powerful conversation on purpose, resilience, and building a brand that truly aligns with who you are.Today, Dior is back, and this time, you’re in the driver’s seat. In this special follow-up episode, she’s answering your questions—unfiltered, thoughtful, and deeply practical. From navigating career pivots to managing self-doubt, Dior is tackling the real challenges you’re facing with the same insight and authenticity that made her first episode such a hit.So grab your notebook, get comfortable, and get ready to learn from one of the most influential voices in the game.This is Launch Box. Let’s get into it.FOLLOW DIORhttps://www.instagram.com/diorbediako/?hl=enPepper Your Talk: https://www.instagram.com/pepperyourtalk/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this empowering episode of Ladies Who Launch, we’re joined by Krissy Cela - fitness entrepreneur, founder of Oner Active and EvolveYou, and a powerful voice for women owning their strength. Krissy opens up about her journey from law student to global fitness brand founder, the challenges of building a business from scratch, and how she balances discipline with self-compassion.We dive deep into Krissy’s mindset, the behind-the-scenes of launching her activewear brand, and how she’s redefining what it means to be a woman in business and in fitness. If you’ve ever felt imposter syndrome or struggled to back yourself, Krissy’s no-nonsense wisdom and refreshing honesty will leave you inspired and ready to launch your next move.This episode is for anyone ready to show up boldly and build something with purpose.FOLLOW KRISSYhttps://www.instagram.com/krissycela/Oner Active: https://www.instagram.com/oneractive/Evolve You: https://www.instagram.com/evolveyou/ FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we’re joined by Ama Amo-Agyei, the founder of Plantmade, a beauty brand revolutionising the skincare industry with plant-based, sustainable solutions. Ama’s mission is to prove that clean beauty can be effective, ethical, and accessible to all and it comes from a truly personal place. We dive into her entrepreneurial journey, the challenges of creating a plant-powered skincare line, and how she’s paving the way for a more eco-conscious approach to beauty. Ama’s story is a true testament to the power of purpose-driven entrepreneurship.FOLLOW AMAhttps://www.instagram.com/amaa__official/Plantmade: https://www.instagram.com/weareplantmade/FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we’re joined by the incredible Lorna Luxe… fashion influencer, entrepreneur, and founder of her own successful brands. With a passion for timeless, sophisticated style, Lorna has built a career that blends fashion blogging, content creation, and brand ownership. From growing her influence on social media to launching her own collections, Lorna has truly mastered the art of personal branding.We dive into her entrepreneurial journey, discussing the highs and lows of building a fashion empire, how she stays ahead in the fast-paced influencer industry, and the importance of staying authentic while navigating a career in the spotlight. Whether you’re a fashion lover or aspiring entrepreneur, Lorna’s story will inspire you to launch with authenticity.** TRIGGER WARNING**This episode includes discussion around eating disorders. We understand this may be a sensitive topic for some, so please take care when listening.FOLLOW LORNAhttps://www.instagram.com/lornaluxe/L.A - Space: https://www.instagram.com/l_a_space/?hl=enFOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo… building an agency that puts values at the center of everything it does. We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.FOLLOW GOOD CULTUREhttps://www.instagram.com/goodcultureinc/?hl=enFOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

In this powerful episode of Ladies Who Launch, we’re joined by Tinuke Awe and Clotilde Abe, the dynamic duo and changemakers behind Five X More which is a grassroots organisation working to improve black maternal health outcomes in the UK.What began as a campaign to raise awareness around the shocking statistic that Black women in the UK are five times more likely to die during childbirth than white women has since become a national movement, pushing for accountability, policy change, and equity in maternal care. Through research, advocacy, and education, Tinuke and Clo are changing lives, and the system.They share the deeply personal stories that led them to launch Five X More, the challenges of grassroots campaigning, and what it means to create lasting change from the ground up. We talk about the power of community, the strength in collective voice, and the resilience it takes to speak truth to power - even when the odds are stacked against you.Whether you're passionate about social impact, or building a mission-led movement, this episode is a must-listen.FOLLOW FIVE X MOREhttps://www.instagram.com/fivexmore_/?hl=en-gbFOLLOW USInstagram: https://www.instagram.com/weareladieswholaunch/TikTok: https://www.tiktok.com/@weareladieswholaunchYouTube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.