Ep 7: Marketing your business the right way to the right people

Will your business survive COVID and the post-COVID marketplace? Finance journalist and business owner David ‘Kochie’ Koch explains his steps for stress-testing your business during tough times (like a pandemic!), the key questions you need to ask yourself about the viability of your business in a post-COVID world and what you should consider if you do decide that now is the time to sell your business.See omnystudio.com/listener for privacy information.

Can a mentor add value to your business? Finance journalist and business owner David ‘Kochie’ Koch explains the business benefits of looking after your own personal development and shares his tips for finding the right mentor and getting the most out of their time.See omnystudio.com/listener for privacy information.

All businesses have to pay tax, but how much tax depends on your business size and structure. Finance journalist and business owner David ‘Kochie’ Koch takes you through your tax obligations from GST requirements, to ensuring a stress-free tax return and tips on how to pay just the right amount of tax and no more.See omnystudio.com/listener for privacy information.

Your customers are online, so your business should be too. Finance journalist and business owner David ‘Kochie’ Koch guides you through the unique marketing functions of each digital marketing channel and converting website visitors and social media followers into loyal customers.See omnystudio.com/listener for privacy information.

How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in order to attract the right type of customers to your business.See omnystudio.com/listener for privacy information.

You choose your hourly rate as a business owner, so how do you calculate the value of your time? Finance journalist and business owner David ‘Kochie’ Koch gets realistic about what you can expect to earn a year and how to price your product based on that. He also breaks down the value of offering customers discounts and how to keep your production costs low.See omnystudio.com/listener for privacy information.

Time is money in business, and a detailed product development plan can save you both. Finance journalist and business owner David ‘Kochie’ Koch guides you through the stages of product development; from understanding what’s important to your customer, to building and testing your prototypes, to deciding when your product is ready to launch.See omnystudio.com/listener for privacy information.

Sole trader, partnership, company or discretionary trust, which one of these business structures will suit your business? Finance journalist and business owner David ‘Kochie’ Koch outlines the advantages and disadvantages of each structure.See omnystudio.com/listener for privacy information.

Finance journalist and business owner David ‘Kochie’ Koch helps you flesh out your business plan. This where you describe, in detail, what your business is going to be, who your customers are and where you’ll find them, what your competition is and how you’ll cope with growth.See omnystudio.com/listener for privacy information.

Success is not final, failure is not fatal, it’s the courage to continue that counts – Winston Churchill. Finance journalist and business owner David ‘Kochie’ Koch tells you the fatal traps most start-ups fall into, how you can avoid these traps with his 9 step checklist and why you need to start embracing failure if you want to be a successful entrepreneur.See omnystudio.com/listener for privacy information.