#345 – Maximizing Your Book Marketing with Mal Cooper

In this episode, we are joined by Malorie Cooper, author and co-founder of The Writing Wives, where Malorie and her wife Jill offer author coaching and author marketing services! Mal writes science fiction titles under M.D. Cooper and non-fiction titles under Mal Cooper, with a focus on Facebook advertising and helping indie authors market their books for the better. Check out Malorie and Jill’s marketing book series, Help! I’m An Author for more. We had a great chat with Malorie about everything from her writing career, writing a series that consists of over 120 books, co-writing with her wife Jill, developing the Writing Wives together with Jill, her best marketing advice, all about Facebook ads, and much more! If you’re interested in learning more about advertising and marketing, be sure to listen to this episode. To learn more, visit The Writing Wives' website or check out Mal's expansive sci-fi series, Aeon 14!  

In this episode, we are joined by author, conference organizer, and ghostwriter Jessie Kwak to discuss all things writing and publishing! Jessie is the author of over fifteen books, including series like The Nanshe Chronicles and The Bulari Saga, as well as standalone thrillers such as From Earth and Bone. Jessie’s expansive career has encompassed so many aspects of publishing and she had lots of amazing advice and insights to offer us. We chatted with Jessie about ghostwriting, writing sci-fi and paranormal thrillers, time management as an author, and what inspired her to start an author conference, as well as learned more about her career as an author and her experience being involved in multiple aspects of the publishing world. This was a great conversation (and Rachel got so many sci-fi book recs to add to her TBR) – don’t miss this listen! To learn more, visit Jessie's website and follow her on Instagram.

In this episode, we are joined by Vancouver-based Bal Khabra, debut author of hockey romance novel Collide! Bal started out as an avid reader of romance and reviewer of romance titles, and after reading over 150 romance novels in one year, decided she was ready to write one! That novel, Collide, was picked up and published by Penguin Random House after starting out as a self-published work. We can’t wait to see what Bal writes next! We talked about Bal’s writing journey, her beginnings on Wattpad, how she utilizes social media and what happened when her book went viral on TikTok, advice for using social media to market books, reader vs. author spaces, her interest in hockey (and found family, and friendship) and how these subjects fit into her novel, and much more! Learn more on Bal’s website, and follow her on Instagram, TikTok and Twitter/X.

In this episode, we spoke with Patrick E. Horrigan, academic and author of American Scholar, published by Lethe Press. Since recording this episode, American Scholar was shortlisted for the 2024 Lambda Literary Awards in the Gay Fiction category. Congratulations, Patrick! Patrick is also the author of two other novels, plays, essays, and more. He and taught literature for twenty-five years at LIU Brooklyn, and was a previous winner of Long Island University’s David Newton Award for Excellence in Teaching, among many other accolades. We had a great time talking to Patrick about his career as an author, his history in academia, his past experiences at Columbia and LIU Brooklyn that helped shape him, his latest novel, the inspiration behind it, and much, much more. This episode was informative, illuminating, and an all-around great interview! Don’t miss out on listening in. And learn more via Patrick’s website or follow him on Facebook and Instagram.

In this episode, we are joined by Jeff Adams and Michele Lucchini, online and digital accessibility experts who work at UsableNet, whose goal is to “make the digital world more accessible and usable.” Jeff and Michele recently wrote and published their first book together, an amazing guide to all things digital accessibility, Content for Everyone: A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content! Jeff is the Accessibility Operations Direct at UsableNet, as well as a queer romance author and podcaster. Michele is Vice President of Delivery and Accessibility Operations at UsableNet, and has over twenty-three years of experience working with accessibility projects in digital spaces. Together, these two authors and accessibility experts offer so much info in this episode for anyone (and everyone) interested in broadening their knowledge of accessibility online. We at KWL learned a lot, too! We discussed all things digital accessibility, their book “Content for Everyone,” how making small changes makes a big difference, how to think about accessibility, all about alternative text, headers, and images, and much, much more! This is a great episode for anyone wanting to learn more about accessibility online and in their own writing life. To learn more, visit Jeff’s website.  

In this episode, we are joined by author Alison Cochrun, writer of the best-selling romance novels The Charm Offensive and Kiss Her Once For Me. Her latest work, Here We Go Again, is a “new queer rom-com following once childhood best friends forced together to drive their former teacher across the country.” Here We Go Again is available now from Simon & Schuster Canada! We had a great time hearing about Alison’s journey to becoming an author after being a full-time high school English teacher, the ups and downs of publishing, being inspired to write a story based on personal experience, how Alison incorporates humour into her books, how she writes queer characters with varying experiences of being queer, and so much more! Be sure to also check out Alison’s other titles, The Charm Offensive (one of Laura’s fave reads!) and Kiss Her Once For Me, both available from Simon & Schuster Canada. Learn more on Alison’s website, and follow Alison on Instagram!

In this week’s episode, we spoke to Jodi Drake, a bestselling author who writes multiple series under the name J.L. Drake! Jodi’s series span over thirty books, and these include the Broken Trilogy, the Quiet Mafia series, and her latest, Havoc of Sins, which begins with Grim – available to read now! For more info on her series, check out her reading order guide here. Jodi spoke to us about her writing career, writing dark romance, what drew her to dark romance, how she plots her novels, how she uses her “murder board” to keep track of all her characters and plotlines, and much, much more! Jodi gave us many great insights into what it’s like being a series author and an author (and reader) of dark romance. We had a great time chatting with Jodi, and if you’re a burgeoning dark romance author (or a romance author in general), you don’t want to miss this episode of the KWL podcast! For more, check out J.L.’s website, and follow her on X, Instagram, Facebook, and TikTok.

In this episode, we spoke to award-winning author Bethany Maines, whose romance-fuelled action-adventure novels include Eye Contact and Bulletproof Mascara, among many others. Bethany is a multi-genre author who has written in many genres and sub-genres, including action-adventure, mystery and suspense, science fiction and paranormal romance. She’s also a hybrid author who has experience working with traditional publishing houses as well as independently publishing her work! And, further, she has also written short stories and screenplays, including a screenplay that was recently turned into a short film. Bethany had a lot of illuminating observations on the publishing industry, a lot of love for fellow indie romance authors, and a lot of great advice to offer. Be sure to grab a copy of Eye Contact – Bethany’s latest release! Follow Bethany on X, Facebook, and Instagram and learn more at her website.

In this episode, we are joined by Kiki Chatfield, CEO and founder of The Next Step PR. Kiki spoke with us about her PR company, why she founded it, her best marketing tips for authors, the conference she runs, Authors in the Bluegrass, and so much more! Kiki is always open to hearing from readers and authors alike and is enthusiastic about helping others as much as she can. She had so much great advice to offer during our conversation. If you’re interested in scheduling a free 15-minute chat with Kiki to see what she and The Next Step PR can do for you, check out her booking calendar here! Kiki recently celebrated her 10th year in the PR market and her 9th year of The Next Step PR, and these huge milestones are well-deserved! Kiki brought such great energy to this episode and we hope you learn a lot and take her advice to heart as you continue on your own author journey. Follow The Next Step PR on Facebook, X, Instagram, and TikTok for more, and be sure to follow Kiki on Facebook, X, Instagram, TikTok and Bookbub too!

In this episode, we are joined by best-selling Canadian author Emily Austin, whose debut novel Everyone In This Room Will Some Day Be Dead was nominated for the Stephen Leacock Award for Humour, to discuss her latest release, Interesting Facts About Space! This title is available today and was one of our top reads of last year – we were so grateful to received ARCs of this must-read new release. Emily also has a poetry collection, Gay Girl Prayers, coming out next year, so be sure to add that one to your TBR list, too! Interesting Facts About Space is available now from Simon & Schuster Canada and wherever you get your books, eBook and otherwise! We spoke to Emily about her writing career, the intersections of mental health and queerness, writing LGBTQ+ narratives, writing inspirations and influences, her editing process, what it’s like working with an editor, writing both poetry and prose, and more! Learn more about Emily on her website, and follow her on X and Instagram.