E #391: why giving more value won't sign more clients & what to do instead
In this episode, Kehla delves into a personal journey of transformation from countless failed masterclass launches to becoming a beacon of service for hundreds of individuals and securing dream clients into a paid program. Kehla shares candidly about the initial struggle of providing what seemed like endless 'value' through various channels such as social media posts, emails, and podcasting, only to be met with admiration but little conversion to paid programs.
This shift resulted in remarkable outcomes: over 220 sign-ups for a masterclass launch, 900+ replays, 150 new subscribers, and $15K in revenue, all while attracting dream clients. Kehla emphasizes the importance of refining one's approach to providing value, citing instances where praise doesn't translate into meaningful engagement.
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