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47.2-3: When the Label Changes Everything

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Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

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