Episode 20: Crafting successful brand experiences with Janello

What is “intrapreneurship”? I asked Jade Sonkin, an Aries, Manifesting Generator full of wisdom, to join me to illuminate the intrapreneurship journey, specifically through her role at L'Oreal. She highlights the need for a shift in the narrative in corporate America, moving away from fear-based cultures and towards mindfulness, psychological safety and well-being. Building off this belief system, a role was created for her on the people development team, directly influencing L'Oreal's leadership development and creating healthier systems within the organization. There are plenty of parallels between intrapreneurship and entrepreneurship, emphasizing the need for passion and (delusional) belief in the mission. Of course, navigating the unknown is something we need our intution for, and her philosophy of “leaving 5% open for magic” is a brilliant example of this. Ultimately, Jade encourages listeners to create a better future by embracing your authentic self, staying open to new perspectives, and holding flexible boundaries. Cheers to juggling the glass and plastic balls! Follow Jade on her website jadesonkin.com and @jadesonkin on Instagram And if this episode resonates, please share it with a friend!

This is a fun one! Today, we have Alyssa Polinsky of @StarsxAlyssa here to discuss the intersection of astrology and fashion. Alyssa has an extensive fashion background and shares her insights on how rising signs and Venus signs can inform individual fashion choices. We also discuss the cyclical nature of fashion trends (which correlates to a particular planet, Neptune) and the need for individual expression in a world of “copy-paste” aesthetics. Fashion as a means of self-expression! We discuss the fashion trends, Celebrities, and designers associated with each zodiac sign’s fashion expression, Aries through Pisces. So get out your chart, and let’s play dress up. We also discuss the current reality TV landscape and the connections between Capote vs the Swans and Andy Cohen and his Housewives. Does history always repeat itself? Follow Alyssa at @starsxAlyssa on Instagram and TikTok Rate, subscribe and leave a review on whatever platform you’re listening on! Rtr code for 30% off your first month of membership: https://www.renttherunway.com/shares/ptUNDPLrTjkY1gKNkIJHuA==

In this conversation, Aimée and I discuss various career-related topics, manifestation, and personal growth. Aimée gives us a peak into her role as the VP of Brand Experience at Little Words Project, while emphasizing the importance of consistency and core values in building a brand. Aimée also talks about her non-linear career path and the roles networking and believing in herself played in her professional journey. She also shares her experience as a Reflector in Human Design and how it has shaped her ability to relate to others. She also highlights how we are doing as a society (very important!) re: the impact of social media on mental health. She also shares her routines and practices for maintaining peace and clarity. We also discuss the significance of community and mentorship, as well as finding a balance between money and mental well-being, carving out time to celebrate wins, and taking breaks. This conversation highlights the importance of embracing limitations and finding passion and space for well-being in your career. Follow Aimée on LinkedIn: https://www.linkedin.com/in/amyogbonna/ on Instagram: @aimee_oh And share this episode with someone who would benefit!

In this solo episode, we discuss creating and selling based on your Human Design energy type. It’s something I work with my clients on, and I see the immediate benefits of understanding and aligning with your strategy to create success in your chosen career. I provide practical advice and examples for each energy type, including manifesting generators, generators, projectors, manifestors, and reflectors. Resources I mentioned: Kimo Kepano’s Generator / Man Gen strategy: https://www.tiktok.com/@thelightseer?_t=8k2mswxHj8J&_r=1 Dara Denney’s Projector strategy: https://youtube.com/@DaraDenney?si=iFn2ZFdLlxKcWYnC Peta Kelly’s Manifestor Strategy “Maker in the morning, manager in the afternoon” Jordan Younger’s Reflector strategy: https://open.spotify.com/show/1yPqVantMWgrUD7t5lu2sk?si=arKcFTYHR5WiiSLH2DY_bA

Welcome to the Teacher’s Lounge! Kimo Kepano of The Light Seer and Clinton Edward, Human Design and movement educator, and I invite you into our break-room to let our hair down and jam on intuitive topics, different approaches, and especially the things we just can’t say in class! But we can’t help but inform on what theories we’re working on and working through and what's working for us. In this episode, we discuss: Toxic traits, often trauma responses, are catalysts for personal growth and self-awareness. The seven-year mark is a significant milestone in relationships. People and experiences are often drawn to us to teach us important lessons. Performing in a show can be a transformative and healing experience. Synchronicities and connections in life can be seen as part of a larger plan (invisible string theory) The “second job phenomenon.” Abundance frequencies for each energy type Creating a success chart to view success as an internal mechanism rather than a pinnacle Keep your frequency high and your side of the street clean How to spot “spiritual ego” in spiritual creators and discern the authenticity of their content Curating your social media feeds to avoid triggering content and engage with followers to build community …and so much more Keep up with the teachers here: @thelightseer @clinton_edward and send us topics or questions via DM on @capricornrisinginc on Instagram!

Today, we have my friend and former co-worker, Talent and Diversity Equity Incusion and Belonging Executive, Brittnee Rick, aka B-Rock. She is deeply passionate about the intersection of both her worlds, and talks to us about how to integrate them successfully, while being mindful of the change management that comes with recruiting and hiring a diverse employee population. We also discuss: "the invitation and Readiness” its everyone's duty to make an environment inclusiary How interviewing + dressing professionally can be an "identity strip." -how focusing on hiring for core values can eliminate discrimination what makes a great hire (hint: its not about going to an Ivy League school) Generations explained w/Pluto -deprogramming from olden generations Why helping Black women will help everyone succeed …and more Follow Brittnee at @BrittneexRock on Instagram and Brittnee Rock on Linkedin

This is my Roman Empire! I have my SUPER talented Brand Designer Caroline on the podcast today. Caroline is a Colorado-based Brand Designer and Illustrator, and the Founder of Caroline Parker Creative – a boutique branding & graphic design studio.  She’s giving us the key insights to establishing strong resonance as a brand and why that translates to profit.  We talk about: The tools to build a personal brand Using human design to operate a business  The brand creation process  How long it takes to build a sustainable business as a freelancer Translating core values into design (and a bunch of examples) When to look at the competitive landscape and when to look forward Communicating tone of voice  …and so much more  This year, she’ll be opening the doors to her latest venture, Pizza Bagel Studio, a design studio dedicated to delivering tasteful design that honors brands and the humans behind them. You can find her on Instagram @carolineparkercreative, soon to be @pizzabagelstudio, or online at carolineparkercreative.com or pizzabagelstudio.com. Fact check : I know that Murphys law is NOT “an object at rest stays at rest…etc.” oops

Today I have my friend, Taylor McPherson on the podcast, founder and CEO of the Sustainable Sparkle bar. She gives us the BTS of marketing your business on social media as someone who’s grown her following to 150K across all platforms.  We also discuss:  Having a creative persona to express creativity or to teach Embracing polarization in public life Developing a thick skin to handle online Criticism Processing lessons to translate into content Growing an “eyes closed business"  Hiring for your core values  …and more You can follow her @SparkleQueenLA on TikTok & IG And listen to her podcast Asking for forgiveness, not permission: https://open.spotify.com/show/4Tj1EqJ3JkTpsLFvK1tpDd And get hiring advice here: https://www.justworks.com/authors/alex-caiola

Today we have serial wellness entrepreneur Kate Manson with us. She is a serial entrepreneur, marketing genius, and fantastic art / creative director, and she was such an expander and mentor for me in the early days of my entrepreneurial journey.  In this episode, we get into the nitty-gritty of business operations, when it makes sense to keep things going vs. closing up shop, and why “paying yourself” does just as much for your psyche as your bank account.  In this discussion, we talk about: “Don’t fall in love with your own idea”  Advice for those who want to start a product-based business  What Kate does to manage her autoimmune disease and other ailments, holistically  Food marketing budgets towards hooking kids on unhealthy diets  The different stages of processing emotions and the inner child  Rewiring the template that each thing we do needs to be monetized and that money is the most important thing to focus on  Why our worth is not dependent on how much money we make  Creating a business around things you can do with your eyes closed …and more Follow Kate on IG @Kate.out.west https://www.instagram.com/kate.out.west?igsh=NTdodWxsZnZwZjk0 And tiktok @Kate.out.west Resources: Leo Skepi Podcast https://www.youtube.com/@awareandaggravated Manifestation journal by Kate Manson https://amzn.to/4aOkggN Woman code by Alissa Vitti https://amzn.to/4aW3fBm Forever Strong by Dr Gabrielle Lyon https://amzn.to/3tQz7GN I will teach you to be Rich by Ramit Sethi https://amzn.to/3tRYRTa

Ever had a work “Wilson” - a friend/mentor of sorts who would serve as a guide or touchstone to you in the good and bad? Well, Jason Anello, aka Janello, is that to me. And now, he will be your guru for all things brand experience. J. is an experience designer at his core despite holding various professional titles such as CMO, Head of Product Design and Creative Director. He credits his childhood dinner time and accidental behavioral science degree for his ability to meaningfully, connect with customers across so many diverse industries and products. In this episode, we also discuss: ⁃The psychology behind branding ⁃Why customers are paramount to “making” a brand ⁃The difference bw art for art’s sake and Commercial art and why getting the right collaborators onboard will help your creativity sing ⁃What is a CXO (Chief experience officer) and BTS of J’s experience in that job ⁃Why great brands give the keys to the customer ⁃The meaning of collective unconscious ⁃Why sharing a meal is one of the most intimate thing you can do …and more Connect with Jason here: https://forkingtasty.com http://janello.com/dinnertables Resources: Start with Why by Simon Sinek https://amzn.to/3NR6JLD The Creative Act by Rick Rubin Fact check - I could not find that Wilson was related to a literary thing, but I did find it was a nod to Tim Allen’s neighbor from when he was a kid.