Mastering LinkedIn Copywriting with Joe Mckay

Daniel was an overworked manufacturing worker who turned his life around 360-degree after his daughter was born.Today he’s a Top Voice on LinkedIn running his own marketing agency called Ghostright.We dive deep into his best practices, mindset, networking strategies, and his experiences while he scales his voice into a multi-channel brand.Dan’s someone who’s been building for nearly half a decade, slowly growing his audience and his network.His insights are not only key for scaling a brand sustainably over the long-term, but also for things to look out for if you’re someone who’s in the early stages of building your own brand.We’ve been friends for a long time and his journey has been inspiring. I’m so grateful to be able to share this time & space with him and “talk shop.”Follow Daniel on LinkedIn for a daily digest of media & marketing here:https://www.linkedin./in/dankading/Stay in touch with our Founder & Host, Mel here:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This guy is a LinkedIn video master. It’s none other than Alex Sheridan. I love Alex’s videos as they’re super creative and engaging.They stand out in a noisy feed so I was curious to find out how he does it.He was happy to share with me…How he shoots so much content and keeps it captivating.How he edits his creative videos? And the nuts and bolts of his content process.Seriously, this stuff is enough to have you shooting your own videos in no time. If you’ve been meaning to get into video posts, or you want to create more creative videos - listen to Alex’s process. And remember tofollow Alex Sheridan on LinkedInhttps://www.linkedin.com/in/alexbsheridan/follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Over the last four to six months, Rob has captivated my attention with his personal brand.Rob has positioned himself as a thought leader within the legal recruitment space.Very targeted niche.Legal content might sound like a snoozefest, but Robert makes you hit that follow button on his profile on LinkedIn.How?Because he knows how to position boring content into engaging content, it’s a skill.In this podcast episode, we talk aboutThe scarcity of content in the legal sector and how Rob is changing the game.How Robert creates engaging content.The unique twist that sets his content strategy apart.A fascinating exploration into the world of legal content and personal branding.If you are in the recruitment or legal space, Follow Robert Hanna on LinkedIn, He will inspire you 👇🏼https://www.linkedin.com/in/roberthanna/And remember to follow ‘Mellonie Francis’ on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Dorian is a seasoned entrepreneur who previously scaled a company from scratch to a grand team of 130 and to 7 million ARR solely through cold calling.Whilst scaling companies, he saw how difficult it was for salespeople.Salespeople had to use so many solutions to extract data, perform outreach, calls & follow-ups.Doing so was costing sales teams time, and therefore money.That’s how ZELIQ was born - an AI-driven sales platform.In today's talk, we uncover:The transformation of the end-to-end sales process through AI and automation.Strategies to balance quantity with quality in sales prospecting.How AI is personalizing sales outreach to maximize closing rates.If you're curious about the cutting edge of sales tech, put this episode in your queue.Remember to:Follow Dorian on LinkedIn:https://www.linkedin.com/in/dorian-ciavarellaFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This episode is a special one as I speak to self-proclaimed ‘nobody’ on LinkedIn, Joe McKay.He’s a LinkedIn ghost-writer who creates success for his clients whilst building a copy empire for himself.We dove into…How to craft impactful thought leadership content on LinkedinJoe’s top tip for ideation and creation The secret sauce for attention-grabbing hooksIf you want to get into the Linkedin content creation game, or you want to level up how you play, take a listen.Remember to:Follow Joe on LinkedIn:https://www.linkedin.com/in/jmckay89Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I got the opportunity to sit down with the maestro of business exits, Mac Lackey.He’s a legend in the business world, successfully exiting six 7-8-fig businesses in his 25-year career (so far).With such an impressive track record, I was all ears for…How entrepreneurs should gear up for a successful exit The biggest misconceptions surrounding mergers and acquisitions And how to get the highest premiums Mac divulges his exit strategies, providing an impromptu masterclass on how to do it right.So, if you’re like me, and planning a successful exit is on your goal list - this one’s a must-listen. Hosted on Acast. See acast.com/privacy for more information.

I sat down with the super stylish serial entrepreneur, Lisa Teh.She’s a force to be reckoned with in the entrepreneurial world. With an impressive portfolio, including a cutting-edge marketing agency attuned to Web 3.0 and a unique toothpaste brand, Lisa shows us you can carve whatever path you want. I loved delving into:How she steers her entrepreneurial journey through the ups and downsHow she pivoted from fashion marketing to tech iconAnd the secret behind balancing multiple successful ventures.She is a TOTAL boss and one of the most authentic and down to earth entrepreneurs I’ve spoken with.If you’re hustling in the startup scene, or you’re toying with the idea of launching your own product - this one’s a must-listen. Remember to:Follow Lisa on LinkedIn:https://www.linkedin.com/in/lisateh Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

This sit down sesh was a refreshing deep dive into who we are behind the business. I’ve known Alex Kain for some time and we usually talk software. His company Human Pixel is a software development automation company.But, I got super intrigued when he suddenly shared his philosophy and I asked him to tell me more.We riffed on what the world would look like if:We treated strangers as if they were your family?We did good for others because it’s the right thing to do?We lived by the four pillars of ‘Universe, Self, Inner Circle, and Community’? And That the world needs a clean sweep.This special episode is about having greater respect for each other and how we can make the world a better place with some very simple daily actions. If what you read so far, is resonating with you, listen to Alex Kain’s philosophy.Follow Alex on LinkedIn:https://www.linkedin.com/in/mralexkain/ Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

Melanie Borden is a major Linkedin personal brand.I noticed her and just had to find out how this woman was on fire. In this episode, she shared her exceptional journey to 140,000 followers.How she started with no intention to be a major influencer, and no monetisation purpose. And that’s the secret of how she’s done so well. She tells all and her major tip is: when starting a personal brand, if you start with nothing to sell for the first year, you can achieve way more success.I love it. Melanie also shared her secret content creation process which takes her only 1 hour a month to maintain her personal brand! Find out about the secret process within this week’s must listen sesh.Remember toFollow Melanie on LinkedIn:https://www.linkedin.com/in/melanieborden Follow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.

I love getting into it with another marketing agency owner. This time it was Chris Roche, CEO at Catalyst Consulting.We got stuck into:Why the design of your website should be the last thing you focus on Facebook is not only for B2C, but also B2BWhy you should have a retargeting layer on Facebook and YouTubeHow to work with a small budgetHow to divide time between organic and paid adsWhy you need to turn ads off during the Christmas period And the mega-bonus…Chris' content creation process.This is vital insider info for anyone thinking of running Facebook or LinkedIn ads.Remember to:Follow Chris on LinkedIn:https://www.linkedin.com/in/thechrisrocheFollow ‘Mellonie Francis' on LinkedIn:https://www.linkedin.com/in/mellonie-francis Hosted on Acast. See acast.com/privacy for more information.