Inkredible Marketer CMO Spotlight: Andrea Zaretsky

On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE as an industry disruptor and how her team is busting the "trading only" perception that meets a new generation of tech-savvy consumers.

In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise and influence, Victoria walks us through how her experience with brands like Missguided and The Very Group has helped her reposition Hotter Shoes’ with a new, eCommerce-driven approach that’s ready to meet a new generation of customers.

On this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares how he's fostered a rewarding career at some of the largest companies in the world while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

Morgan Chemij is the Senior Director of Marketing and Global UX for HP, a $57.4 billion global technology company powering a product and service portfolio of personal systems, printers, and 3D printing solutions. Having spent more than five years at HP, Morgan leads all direct marketing efforts, touching everything from third-party marketplaces, SEM, Display, Affiliate, US CRM activities, and UX for HP’s global stores. In this episode, Morgan shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.  

Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of Ink Tank, Jackie Mattia, Director of Strategy for Movable Ink's Financial Services practice, is joined by Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, to reflect on what's been a year of reshaping customer experiences and upping digital transformation. Learn how Scotiabank enhanced member experiences by taking a personalized, data-driven approach to marketing and innovation.

There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth. In our latest Ink Tank episode, Ashley Morse, Email Marketing Automation Program Manager at Lenovo, talks about how she maximized that growth opportunity by creating a world-class marketing program with automated and streamlined real-time content creation. Discover how Lenovo utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.

Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of Ink Tank, Alison Linland, Movable Ink’s SVP of Strategy, is joined by Josh Zelman, Senior Director, Customer Experience at Barnes & Noble, to reflect on a transformative blockbuster year for the retailer. Learn how Barnes & Noble pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.

2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink’s Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team talks to Dorothy Murach, Product Marketing Manager at Upland Localytics, about shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021.

With more consumers reaching for their mobile devices amidst the COVID-19 outbreak, many brands have seen a surge in mobile engagement. But what does the current state of mobile marketing look like, and how can marketers work to create elevated multi-channel experiences moving forward? In this episode, Katie White from Movable Ink’s Strategy Team and Travis Johnson, Product Manager of Partner Integrations at Airship will discuss the current state of mobile marketing, including how marketers can use automation to free up valuable production time and create 1:1 experiences across channels.