How They Made Their Millions podcast

144: General Motors - Alfred Sloan - From a simple draftsman to a multi-millionaire Automobile icon

0:00
21:53
Rewind 15 seconds
Fast Forward 15 seconds

William Durant started General motors, but it almost came close to shutting down. Then Alfred Sloan stepped in. He adopted a different approach than his competitors to sell his cars. The strategy worked and sales took off.

GM ultimately became a multi-billion dollar company. Let us check out their story.

More episodes from "How They Made Their Millions"