Lifestyle Creep Vs. Underconsumption Core

Saving the Best for Last: This week, we’re holding a career therapy session to close out Season 4, drawing from our first decade working in advertising.What’s on the agenda?Emotional labor in the workplace, how the expectation of being perceived as “good” can affect — or even hinder — professional growth, and how gender norms shape the way we navigate work.Here’s what we’ll cover:Personal experiences of corporate trauma and what we’ve learned from themSetting boundaries in the workplaceGetting comfortable with conflict and how to have hard conversationsTackling imposter syndrome and making the case for being more #delulu in 2025.Follow House of Content on TikTok , Youtube, and Instagram.

Is our career success written in the stars? Can we grow professionally by looking at our birth charts?  This week, we're bringing on Monica Engelbrecht to decode how astrology affects us professionally and personally. As a budding astrologer (and full-time marketer at Yellow Tail!), Monica joins the show to discuss:What to look for in your chart for professional growthHow to find your calling based on planetary alignmentsAnd if you should listen to TikTokers and dress like your rising sign or not.Follow House of Content on TikTok , Youtube, and Instagram.

Is it just as or is food having a major moment in marketing?This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond.Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next.Follow House of Content on TikTok , Youtube, and Instagram.

The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally?This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network.From meeting the Sheryl Sandberg to accidentally meeting the founder of Instagram, tune in as we spill the tea on what’s worked for us, and what our goals are for future connections.Want to network with us? Our DMs are always open!Follow House of Content on TikTok , Youtube, and Instagram.

In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more.From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social.Join us as we explore the haunting trends that make us question what’s real and who we can trust online.Follow House of Content on TikTok , Youtube, and Instagram.

Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound.This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like:Unpaid interview assignmentsJob hopping and when's a good time to make a moveLateral moves, raises, and more. Follow House of Content on TikTok , Youtube, and Instagram.

From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out.Here's what we cover:Egg freezing, retainers, and supplements25-step hair growth routinesChinese medicine and alternative holistic treatments.Are you team L.A. or New York? Let us know in our DMs.Follow House of Content on TikTok , Youtube, and Instagram.

Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core.From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living.We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phenomenon of #underconsumptioncore and debate whether it truly leads to more mindful spending or just another trend to keep up with.Follow House of Content on TikTok , Youtube, and Instagram.

What do you want to be known for? More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building?Listen on, because this episode is all about crafting your career narrative.Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s. Her advice? It’s never too late to pivot. Here’s what we cover:People who’ve mastered the art of personal storytelling.How we approach our own brands on social channels like LinkedIn.Taking a strategic approach to the narrative you’re building for your career.Follow House of Content on TikTok , Youtube, and Instagram.

Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.   But that's not here nor there. This week, we ask ourselves:What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.   But that's not here nor there. This week, we ask ourselves:What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.Follow House of Content on TikTok , Youtube, and Instagram.