How Strategic Press Releases Drive Earned Media, AI Visibility, and Sales with Mickie Kennedy

In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth. Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage. We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI search results, and how service-based businesses (including health coaches and consultants) can leverage press releases without selling physical products. If you're tired of paid ads, low trust marketing, or getting lost in the noise, this episode will change how you think about PR, visibility, and authority forever. What You'll Learn in This Episode Why 97% of press releases never get picked up — and how to be in the 3% that do How to distribute press releases nationally through PR Newswire for 25–33% of the normal cost The biggest mistake businesses make when writing press releases How earned media consistently outperforms paid ads in trust and conversions Why AI tools (like ChatGPT and search assistants) pull from press releases How press releases help businesses show up in AI recommendations Why recency beats authority in AI-driven search results How influencers, TikTok creators, and Instagram media professionals use press releases How health coaches, consultants, and service providers can use press releases effectively Why storytelling, case studies, and quotes matter more than product features How to use AI the right way when writing press releases (and what NOT to outsource to AI) Why TV, morning shows, and digital media still matter — and how to pitch them visually How to structure press release campaigns for long-term ROI instead of one-off wins Key Topics Covered Press Release Strategy Earned Media vs Paid Advertising PR Newswire Access AI Search & Content Discovery Media Relations in the Social Media Era PR for Small Businesses & Entrepreneurs PR for Health Coaches & Service Providers Using AI in Public Relations Storytelling & Case Studies in Marketing About the Guest Mickie Kennedy is the founder of eReleases, a press release distribution service that provides affordable access to PR Newswire while teaching businesses how to write strategic, journalist-friendly press releases that actually get results. With decades of experience in public relations, Mickie has helped entrepreneurs, nonprofits, and small businesses earn national media coverage — without wasting money on ineffective PR tactics. Who This Episode Is For ✔ Entrepreneurs ✔ Small Business Owners ✔ Health Coaches & Consultants ✔ Service-Based Businesses ✔ Marketing Professionals ✔ Anyone looking to increase visibility without relying solely on ads

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that calling into clear brand messaging, a conversion-ready sales funnel, and consistent growth using SEO, email marketing, YouTube, and a right-sized CRM. We cover the Build → Fill → Optimize funnel framework, what actually converts (hint: email lists and long-form video), and why a video podcast is the most leverageable content engine a coach can run. If you're a health coach who's tired of guessing at marketing—or stuck relying on social media algorithms—this episode gives you practical, step-by-step moves to get clients and build a real business. What you'll learn: Why entrepreneurship is a calling—and how that shapes your niche, message, and offers How to craft StoryBrand messaging that speaks directly to your ideal client The 10 essential sections every homepage/sales page needs to convert Why lead magnets (quizzes, checklists, webinars, mini-courses) are non-negotiable The fastest, simplest way to create months of content with a video podcast What actually drives revenue: email list size and YouTube, not follower count SEO for health coaches in 2025 (including AI-assisted content done right) When to adopt a CRM (sooner than you think) and what setup details matter A realistic path from confusion → clarity using Build, Fill, Optimize  

In this episode of the Health Coach Academy Podcast, we sit down with Mitch McGinley, founder of Boutique Fitness Broker, to explore an entirely new path for health coaches and wellness entrepreneurs — creating boutique studios and wellness centers that can actually be scaled and sold for profit. Most health coaches start their businesses focused on one-on-one or group coaching, but Mitch opens our eyes to a bigger vision: building a brand and system that can thrive — and eventually sell — without you. 🎧 What You'll Learn in This Episode The step-by-step roadmap for building a sellable health or wellness business How to create systems and hire strategically so your business doesn't rely 100% on you Why profitability and scalability are key to long-term success and high valuations How to transition from personal brand to enterprise value Where to find existing wellness studios or spas for sale — and how to buy one with as little as 10% down The mindset shift from "health coach" to "entrepreneur and investor" Risk management tips for diversifying your income and protecting your business 💡 Key Takeaways Mitch shares that every health coach can — and should — start thinking about their exit strategy early on. Even if you're just beginning, you can build systems and teams that make your business scalable and valuable. He also breaks down how acquiring a wellness business can instantly multiply your reach, your income, and your impact — even if you don't come from a traditional business background. 🌟 About Mitch McGinley Mitch McGinley is the founder of Boutique Fitness Broker, a company dedicated to helping fitness and wellness entrepreneurs buy, grow, and sell their boutique businesses profitably. A former yoga studio owner turned business broker, Mitch brings years of experience in hospitality, operations, and mergers & acquisitions — now helping others find freedom through entrepreneurship. 🏁 Why You Should Listen If you're a health coach dreaming of owning a wellness studio or spa, or simply looking to scale your coaching business beyond one-on-one clients, this episode is a must-listen. Mitch's practical advice will change how you think about business ownership, growth, and long-term financial freedom. 🎙️ Don't forget to subscribe to the Health Coach Academy Podcast and leave a review on iTunes — it helps us keep bringing on incredible guests like Mitch!

In this episode of the Health Coach Academy Podcast, I sit down with Nicole Lanni, an inspiring health coach, entrepreneur, and consultant who turned a near-death experience into her life's mission to help others live healthy, abundant lives. Nicole shares her powerful origin story—from unknowingly moving into a mold-infested home, falling gravely ill, and slipping into a four-and-a-half-month coma, to making a miraculous recovery through holistic healing. Her journey is not only one of resilience but also a blueprint for health coaches looking to connect deeply with clients through authenticity and purpose. What You'll Learn in This Episode Nicole's incredible recovery story and how it shaped her health coaching career Why authentic storytelling is one of the most powerful tools for health coaches to attract and retain clients The importance of remembering your "why" and staying true to your mission How detours in business—from hypnotherapy to running a wellness center—helped Nicole grow as both a practitioner and entrepreneur Why social media and YouTube are must-have tools for modern health coaches Practical insights on choosing the right platform for your audience and what NOT to post How Nicole helps health coaches and wellness practitioners expand their impact through business coaching and consulting About Nicole Lanni Nicole Lanni is the founder of Feeling Groovy Consulting and the wellness brand Help You Get Healthy. With decades of experience in health coaching, hypnotherapy, and entrepreneurship, Nicole now helps health coaches, chiropractors, naturopaths, and wellness practitioners build thriving businesses while staying true to their authentic story. If you're a new health coach trying to get your business off the ground, or a seasoned practitioner looking to scale, this episode is packed with actionable insights, inspiration, and a reminder that your story—no matter how big or small—is your most powerful asset. 👉 Don't forget to subscribe to the Health Coach Academy Podcast for more expert interviews, business tips, and strategies to grow your health coaching practice.

In this episode of the Health Coach Academy Podcast, we welcome back Jared St. Clair, owner of Vitality Nutrition, supplement formulator, and host of the popular Vitality Radio Podcast. Jared grew up in the supplement industry and has over 30 years of experience helping people cut through the noise and confusion around nutrition products. With thousands of supplements on the market—and endless marketing hype—health coaches are often left wondering: "What supplements should my clients really be taking?" That's why Jared developed his Vital Five, a core group of supplements he recommends for almost every adult. In this episode, we dive deep into: What You'll Learn in This Episode Jared's origin story growing up in his family's health food store and building a trusted national brand. Why the supplement industry can feel overwhelming and how coaches can simplify the conversation for clients. The Vital Five Supplements every health coach should know: High-quality multivitamin – why most multis fall short and what makes a great one. Magnesium – the most common deficiency in the U.S. and why it's Jared's #1 go-to. Probiotics – the difference between human strain and spore-forming probiotics, and why both matter. Omega-3 fatty acids – how to fight inflammation and why rancidity is a big concern. Digestive enzymes – the often-overlooked key to gut health and nutrient absorption. The critical role of Vitamin D3 and K2 synergy in bone and cardiovascular health. How health coaches can use supplements as a resource without getting lost in marketing hype. Why This Matters for Health Coaches Clients constantly ask: "What supplements should I take?" This episode arms you with evidence-based, practical knowledge to give clearer answers and build trust. Jared not only shares his decades of hands-on experience but also offers actionable insights that health coaches can immediately apply in their practices.

In this powerful conversation, we sit down with Brent Kesler, chiropractor-turned-financial educator and founder of The Money Multiplier, to unpack one of the most misunderstood wealth-building strategies: infinite banking through properly structured whole life insurance policies. Brent shares how he went from nearly $1 million in debt to financial freedom in just 39 months — without working harder, taking additional risks, or changing his cash flow. Now, he's on a mission to teach others how to pay off debt, recapture their money, and build generational wealth using a system the wealthy have leveraged for over 200 years. This episode is packed with actionable insights for health coaches and entrepreneurs who want to: Understand the infinite banking concept and how it works. Learn how to leverage whole life insurance policies with high immediate cash value. Discover how to finance cars, real estate, and business expenses while keeping money in motion. See how even starting with as little as $80/month can build long-term financial security. Explore resources like Brent's free eBook Mapping Out the Millionaire Mystery and his full 90-minute presentation at TheMoneyMultiplier.com. Whether you're struggling to make ends meet or ready to scale your wealth, this conversation will change the way you look at money forever. 📚 Resources mentioned in this episode: Becoming Your Own Banker by R. Nelson Nash Brent's free eBook: Mapping Out the Millionaire Mystery Rich Dad, Poor Dad by Robert Kiyosaki Money: Master the Game by Tony Robbins 👉 If you enjoyed this episode, don't forget to rate and review the show on iTunes. Your support helps us bring on more world-class guests and financial game-changers like Brent Kesler!

We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).  

Do you really know what your time is worth? Most health coaches don't—and it's killing their profit. In this game-changing episode of the Health Coach Academy Podcast, we sit down with Marley Majcher, better known as The Party Goddess®, a celebrity event planner and seasoned entrepreneur who learned the hard way how to price for profit. Marley shares her powerful journey from restaurant owner to multimillion-dollar event business and breaks down the one pricing mistake most wellness professionals make: not accounting for their time. You'll hear her unfiltered take on cost of goods sold, client acquisition, time tracking, and how health coaches can grow profitable businesses—without burning out. Plus, Marley and I dive into how health coaches can throw buzz-worthy wellness events to build community, generate leads, and set themselves apart in a "saturated" market. If you've been undercharging, overdelivering, or simply stuck at a revenue plateau—this episode is for you. 🎯 What You'll Learn: How to track your time to set profitable prices Why health coaches get stuck in a pricing trap How to position yourself in a "saturated" health coaching market Smart event marketing ideas for wellness pros The secret power of local influencers and micro-celebrities

In this powerhouse episode of the Health Coach Academy Podcast, we sit down with Dr. Jordan Barber, a New York-based doctor of acupuncture, published author, entrepreneur, and self-described creative strategist for wellness businesses. Dr. Barber dives deep into how failure, neurodivergence, and a punk rock spirit led him to scale from solo practice to owning multiple integrative health clinics and building residual income. He reveals how congruence—not hustle—is the foundation of growth, and why business should feel like a creative and artistic expression. This episode is a must-listen for health coaches, acupuncturists, and holistic entrepreneurs who want to: Find their North Star in business Scale without losing authenticity Master SEO, social media, and competitive analysis Build practices aligned with their personal vision and values If you're struggling with burnout, unclear about niching, or unsure how to grow your wellness business in today's digital-first world, this conversation will reset your mindset. 🔥 Topics Covered: Why failure is often the first step to scaling How to build a practice that's congruent with who you are The importance of a vision exercise to guide your brand How ADHD and neurodivergence can be assets in entrepreneurship The truth about "coaches coaching coaches" Why social media and SEO are non-negotiables in 2025 Data-driven growth tactics every wellness pro should know How to avoid burnout and stay true to your mission 📚 Mentioned in the Episode: Dr. Jordan Barber's book: Realigning Medicine ➤ Get it on Amazon or visit realigningmedicine.com Visioning Exercise PDF: Free download on realigningmedicine.com Tools: SEMrush, Fiverr for SEO analysis, ChatGPT content strategy tips