134: What to Do When Business Slows Down: How to Audit Your Social Media Presence to Boost Sales

The "Great Lock In of 2025" is here...a viral movement inspiring people to stop waiting for January and start going all in on their goals right now. In this episode, I break down this trending topic and walk you through 4 steps to create your own personalized "Lock In Plan" to finish the year strong in your life and business. Want support and accountability over the next 4 months? Join The Happy Black Woman® Membership now to attend our next goal-setting workshop and get instant access to my signature personal development course, 60+ on-demand trainings, bi-weekly live calls, a library of self-coaching tools and resources and a supportive Facebook group of women just like you. Learn more here: https://happyblackwoman.com/membership/

Let’s be honest…between the economy, the job market, inflation and the political environment, business has been tough this year for so many Black women entrepreneurs. But when business slows down, it doesn’t mean you’re failing...it means it’s time to get strategic. In other words, this is the perfect time to take a step back and do an audit of your marketing, starting with your social media.  In this episode, I share some quick tips on how to tighten up your social media presence so you can stay visible, attract clients, and make sales, even during challenging seasons. Want more support? Sign up for my FREE Social Media to Sales 2-Day Masterclass that will show you how to revamp your social media presence and optimize it for sales, not just likes! Resources & Links: Social Media to Sales Masterclass: https://happyblackwoman.com/socialmediatosales/

Q4 is right around the corner, and if you want to make more money in your business before the end of the year, you can’t wait until October to get ready. Because the clients who will be hiring you in Q4 are watching you right now. What are you showing them? In this episode, I’m sharing 5 mindset shifts that will help you increase your visibility so you can make the last 3 months of the year the best months of the year for your business! Resources & Links: Sign up for my free Social Media to Sales Masterclass: https://happyblackwoman.com/socialmediatosales/ Book a complimentary Business Breakthrough Session: https://happyblackwoman.com/breakthrough/

After 5 years, I’m back on the podcast mic! So of course, this episode is all about the power of beginning again. Whether it’s a dream you’ve put on pause, a project that's been on the back burner, or a business idea you’ve been sitting on, it’s never too late to start over. I reintroduce myself, share my journey of relaunching the podcast and 4 key truths to inspire you to press "play" on your dreams. What You’ll Learn in This Episode: Why you don’t need anyone’s permission to start over The myth of the “perfect time” How to connect to your why so you stay motivated The life-changing magic of taking aligned action Resources & Links: Enroll in The Launch Your Business Boot Camp – Summer Sprint Edition, starting August 14: https://happyblackwoman.com/lybb

In this episode, I'm breaking down the 6 pillars you will need to master in your online business if you want to achieve the milestone of making 6-figures in revenue each year. Be prepared to take notes AND take action! Resources From This Episode: Register for my 6-Figure Queen Virtual 3-Day Boot Camp, being held October 2-4, 2020 Join My FREE Facebook Group for Black Women Entrepreneurs: Scale to 6-Figures with Rosetta Thurman Follow Me on Instagram: @rosettathurman Message Me on Facebook Ready to manifest your first 6-figure CASH year? Join me October 2-4 for a transformational weekend of training, coaching and networking with 60+ ambitious Black women entrepreneurs just like you.  Over the course of 3 days, you will be trained on the 6 pillars of building a 6-figure online business, including: mindset, offers, marketing, sales, systems and team.   And we'll be doing it all online, from the comfort of your own home. No travel required! Click here to learn more and register for the event:  https://rosettathurman.com/bootcamp

My "Success Interview" series continues with one of my former clients, Pamela J. Oakes! Pamela is a nonprofit funding expert and founder of The Profitable Nonprofit. If you want to get the goods on how to build a 6-figure business with multiple revenue streams, then this is the episode for you! We talked about Pamela's high-end and low-end offers, plus how she attracts paying clients (and recently had a $50K month!). We also discussed the importance of surrounding yourself with the the right coach and community so that your business can thrive in any economic climate. Resources From This Episode: Need help getting more funding for your nonprofit? Contact Pamela through her website here: https://profitable-nonprofit.com/ Join My FREE Facebook Group For Women Entrepreneurs: Scale to 6-Figures with Rosetta Thurman Follow Me on Instagram: @rosettathurman

In today's "Success Interview," I'm speaking with one of my incredible clients, Jasmine Harris! Jasmine is a career coach who helps professionals take their career to the next level and land their dream jobs. If you want to see an example of a woman who is WINNING in her business, despite all the gloom and doom we're hearing right now, our conversation will absolutely inspire you. We discussed Jasmine's high-end coaching programs, what kind of content attracts her ideal clients and how important it is to invest in your growth, especially as a woman entrepreneur of color. Resources From This Episode: Want to land your dream job? Schedule a Free Call with Jasmine Harris Join My FREE Facebook Group For Women Entrepreneurs: Scale to 6-Figures with Rosetta Thurman Follow Me on Instagram: @rosettathurman

Today, I have a special treat for you! I'm kicking off my new "Success Interview" series where I'll be interviewing my clients who are crushing their sales and rocking their business. In this episode, I'm speaking with one of my amazing clients Shanell Smith who helps doctoral students fast track their degree without putting their lives on hold. Shanell also just reached a huge milestone in her business: her first 5-figure month! Our conversation was so good! We discussed Shanell's high-end offer, how and when she creates content and how she's been getting so many discovery calls booked with her ideal clients. Resources From This Episode: Need help with your PhD? Schedule a Free Call with Dr. Shanell Smith Join My FREE Facebook Group For Women Entrepreneurs: Scale to 6-Figures with Rosetta Thurman Follow Me on Instagram: @rosettathurman Want to work with me for an entire month to ROCK your business? My Sales Queen 30-Day Challenge starts March 26 where I’ll be teaching you how to sell with confidence and get high-end clients. Click here to learn more and enroll: https://rosettathurman.com/salesqueen

Welcome to the Rosetta Thurman Show! As you can see, I've re-branded the podcast as a show that helps women entrepreneurs build 6-figure online businesses through the power of mindset, marketing and sales.  In this episode, I'm sharing about how the coronavirus pandemic might be affecting your online business right now. Then, I went into some ways that you can pivot and make smart changes in 3 specific areas: your events, your online launches and your sales strategies. Resources From This Episode: Enroll In Sales Queen (we start March 26!) Guidance for Event Hosts from the CDC Join My FREE Facebook Group For Women Entrepreneurs: Scale to 6-Figures with Rosetta Thurman Follow Me on Instagram: @rosettathurman Want to work with me for an entire month to ROCK your business? My Sales Queen 30-Day Challenge starts March 26 where I’ll be teaching you how to sell with confidence and get high-end clients. Click here to learn more and enroll: https://rosettathurman.com/salesqueen

I'm back! Thank you so much for listening to the show and getting it to 1M downloads! In this episode, I'm talking about a topic that's so important for the Black woman entrepreneur who wants to build a 6-figure online business: SALES.  One of the things I've learned from running online businesses since 2008 is that selling is an ART, not a science. Over the past 6 years alone, I've sold over $3M of programs and services and today, I'm sharing some of the common sales mistakes I see women making. In This Episode: A brief "life update" on the biggest change in my personal life right now The mindset you need to have if you want to get more clients Ways to know if you have a "hell yes" offer How to stop creating content that attracts the wrong people Why it's so important to personally get on the phone and talk to potential clients Key skills for "closing the sale" over the phone PLUS: An introduction to my brand new Sales Queen course! Resources From This Episode: Enroll In Sales Queen (we start October 2!) Join My FREE Facebook Community For Black Women Entrepreneurs: The Happy Black Woman Tribe Follow Me on Instagram: @happyblackwoman Want more training? Join me in Sales Queen - my brand new LIVE 5-week course where I’ll be teaching you how to SELL with confidence, get HIGHER-PAYING clients and GROW your online business! Click here to learn more: https://happyblackwoman.com/salesqueen