Local SEO vs. Regular SEO - Episode 128

0:35 The problem with Episode 128 and why it didn't come out at the planned time1:12 How to email me3:30 The reasons your rank is declining and how to tell and how to fix it:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA4:30 The 4 things you need to rank:(long episode) https://www.youtube.com/watch?v=v_5kChCMQHQ(short episode) https://www.youtube.com/watch?v=W3L7tAil0Bg&pp=0gcJCfwJAYcqIYzv5:10 The 4 ways to get backlinks:(long episode) https://www.youtube.com/watch?v=sYPARAuCXao(short episode) https://www.youtube.com/watch?v=U-r_Bi3FBt86:15 LLMS.txt does nothing:https://www.youtube.com/watch?v=-WflCZyBnj8

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 Local SEO vs. Regular SEO2:07 MapThe episode about penalties: https://www.youtube.com/watch?v=ElGAxpB8q1AThe episodes about the 4 things you need to rank: https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgDocuments about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:08 What is the difference?Penalty episode: https://www.youtube.com/watch?v=ElGAxpB8q1AEpisodes about how to rank with normal SEO:https://www.youtube.com/watch?v=v_5kChCMQHQ https://www.youtube.com/watch?v=W3L7tAil0BgPublisher note - having NAP the same means have them the same each time on each websiteThe articles about local SEO:https://ahrefs.com/blog/local-seo/https://www.semrush.com/blog/what-is-local-seo/

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:09 What is a ranking factor2:34 Why do you do SEO?3:55 Many of the things people do are not SEO4:16 Why did your impressions fall?4:45 Definition of impressions6:51 Why did your traffic fall?Episodes that answer this question:https://www.youtube.com/watch?v=gPtGQ8xQyhAhttps://www.youtube.com/watch?v=ivSogvXY6FA9:38 If you're not tracking your SERPs you're going to have no idea if you're successful10:30 EEAT has no effect on your rankGoogle's own documentation says this:https://developers.google.com/search/docs/fundamentals/seo-starter-guide12:23 EEAT audit = scam12:28 People do EEAT on your website = scam13:12 Other things that are not ranking factors17:24 Things that are ranking factorsThe episode that talks about relevancy and authority and algorithmshttps://www.youtube.com/watch?v=zjoV09CHyGA

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:22 Announcements2:19 The four things you need to rankEpisode talking about types of penalties:https://www.youtube.com/watch?v=ElGAxpB8q1A4:28 RelevancyEpisode covering anchortext:https://www.youtube.com/watch?v=kS-Fh3QXB8A6:24 AuthorityEpisode on helpful or harmful inkshttps://www.youtube.com/watch?v=E7_DM7fj4Yg8:10 How the algorithm understands where to rank you

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:57 Reminders (How to contact me with questions)2:14 Authority is basically like high school popularity3:10 What makes somebody popular in high school?5:56 What makes a website rank?7:15 The 4 things you need to rankEpisode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 Why is my traffic decreasing?3:02 Traffic is not an SEO metric3:13 Traffic is a function of monthly search volume and your rank3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERNEpisode that explains traffic and position:https://www.youtube.com/watch?v=01am10-OwDY4:52 Tracking your SERPs is the main thing you need to do6:15 A SERP chart needs to do these 3 things7:43 Average position is a ridiculous metric that doesn't tell you anything10:07 The way you check if you're at the top of the results is with a SERP chart10:29 Sometimes you lose traffic because your SERPs dropThe episodes that talk about why you lose position:https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzvhttps://www.youtube.com/watch?v=ivSogvXY6FA10:47 There are 4 reasons your rank can decrease

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:55 Reminders2:44 An AI reminderAI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY3:34 Authority comes from backlinks3:58 SEO is like running in a race4:30 There's always a website in first position, etc.5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition6:25 Why do you lose your rank?Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhAEpisode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA7:46 People do not hire us if they are already in the first place8:14 When people get outranked they complain on SEO discussion websites about losing rank9:10 Websites on the first page organically get backlinksThe 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 The 4 things you need to rank2:56 episode 2 talks about multiple types of penaltiesLink: https://www.youtube.com/watch?v=ElGAxpB8q1A6:14 SEO is a competition, not a checklist6:29 SEO is not about doing everything according to a checklist6:37 A checklist presumes a standard exists7:46 Backlinks usually either cost money or effort7:51 There are 4 ways to get backlinksLink: https://www.youtube.com/watch?v=U-r_Bi3FBt810:06 Why are backlinks expensive?10:36 Presume everyone is doing everything on page right10:59 How does the search engine know which website to rank then?Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4shttps://www.youtube.com/watch?v=1dZSbWKJlJ012:50 Examples of unhelpful advice15:00 You need to pay for authority15:50 What to do if you do not have money for SEO16:30 If you do not have money for SEO, do this18:30 EEAT definition18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide19:42 SEO is about doing better than your competition

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:07 Reminders2:35 SEO is no barriers to entry5:18 EEAT5:44 This website from Google says EEAT is NOT a ranking factorhttps://developers.google.com/search/docs/fundamentals/seo-starter-guide6:06 Content is King6:45 What I think "content is king" originally meant9:08 Good quality content probably gets you better quality backlinks which can help you rank higher9:31 Dwell time9:56 Low dwell time on a high quality website10:23 High dwell time on a low quality website11:55 Dwell time is not a ranking factor