97: 3 Key Elements of a Marketing Plan

Now we’re at the 100 episode mark, it’s finally time to bring season 3 of the Go-Getter Podcast to a close. Thank you so much to all of our listeners and especially those who have messaged in to say that the podcast has had a big impact on them! Candace’s message in today’s video is progress over perfection, and she shares her personal journey of weight loss to show that even when she wasn’t at her most confident, she showed up anyway. We hope this episode gives you that little reminder you needed to do your best and let God handle the rest! Don’t forget to head into the show notes for this episode and in the links section you’ll be able to grab our guide of 100 Bible Verses to Pray for Your Business which will also sign you up to our mailing list so we can keep in contact with you! We’ll see you soon! In this episode, we’re discussing: Celebrating 100 episodes of the Go-Getter Podcast and every woman who listens to it Why you need to keep moving forward despite things not being perfect The importance of showing up consistently Doing your best and letting God handle the rest Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

Have you ever thought that it’s much easier to sell lots of low ticket offers in order to reach the income goal you set for yourself at the start of the year? Well, you might find it’s much easier selling higher ticket offers, as you need to sell a lot less of them! If you feel daunted at the thought of raising your prices, Candace has some great advice in today’s episode as to how you can do just that! In this episode, we’re discussing: Why Candace prefers high ticket offers over low ticket What is the threshold for a high ticket offer How selling high ticket offers can dramatically increase your revenue What you need to know before you raise your prices Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

The majority of the people we interview on the Go-Getter Podcast run businesses online, so in today’s episode we’re shaking it up and interviewing a brick and mortar business owner - Alexis Hudson, a licensed nail tech, beauty business mentor, founder of Presstines, a press on nail company and she also owns a micro nail salon that has grown globally. Lexx shares with us her journey from doing dorm room nails to renting her own nail suite, teaching the next generation of nail techs and incorporating faith into her business on a daily basis. Lexx prioritizes rest, family and community while building her business, so if you don’t have that balance quite right yet, this episode is definitely one you want to listen to! In this episode, we’re discussing: Lexx’s journey from doing nails in her dorm room to having her own suite for her nail business  The impact referrals have had on Lexx’s business and what she did to encourage them How Lexx has worked out how to raise her prices without losing clients Lexx’s pivot into teaching other nail techs and how she’s incorporated faith into her business Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

To set your business up to bring in money and make more impact, you’ll want to create a marketing plan that contains three key elements. Getting your marketing plan in order can be a bit daunting, but without one, you run the risk of posting without clear direction, without knowing where your ideal clients are and what they want to hear from you. If you don’t really know where to begin, tune into today’s episode to learn more about creating your marketing plan! In this episode, we’re discussing: What a marketing plan actually is Finding where your audience is and clarifying where you’re going to carry out your marketing The importance of refining your messaging and choosing your words carefully Why you need to work out your plan ahead of time Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

2024 has not been an easy year - and there’s a lot more noise to come. But when you’re building your business and are ready for your most profitable year yet, what can you focus on to stop yourself getting distracted by the chaos in the world and constantly changing news cycles? In today’s episode, Candace is sharing three things she thinks you can put your attention to so you can remain focused on what God has told you to do. In this episode, we’re discussing: Keeping your focus on what God has told you to do Why maintaining your relationship with God is your level zero Candace’s top three things to focus on to make this your most profitable year yet Getting in the room with others and how you can do this on our Profit Push Tour and at Go-Getter Conference! Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

Digital products are a great way to offer a small taste of what you can bring to the table without the high price tag as there will always be people interested in seeing what working with you could be like before making a bigger investment. If you’re a coach, speaker or service provider and you don’t have any digital products, you could be missing out on a lot of money! Alongside our free download (linked in the show notes!), we hope this episode will inspire you to create a digital product and think about implementing some of the strategies mentioned in today’s episode. In this episode, we’re discussing: Why Candace recommends everyone sells digital products in their business What tripwires are and why even if you don’t know the name, you’ve probably bought one before! What order bumps are and why you’ll have seen them in Target or Walmart What upsells are and how they differ from order bumps Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

We’re joined by a very exciting guest today from an industry we haven’t really interviewed before - and she actually went to high school with Candace! That guest is Tyler Clark, a 3D hair artist. As the founder of Inspire by Tyler, a brand that encompasses art, motivational speaking and scholarships, Tyler uses art as a platform to express her creativity and enjoys creating paintings that have mixed media elements such as fabric, jewelry and hair. Tyler’s goal is to use her art to inspire others through her journey, promoting faith, self-love and women's empowerment. If you’re in the creative industry too, you’ll be sure to love this episode! In this episode, we’re discussing: Tyler’s inspiration for starting her business and why she found stability in her corporate position How Tyler finds balance between corporate and business work Tyler’s journey to six figures and the shifts she had to make to charge higher prices Working with big-name brands and how that brings Tyler more income Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

Starting your business doesn’t have to be complicated - it could be as simple as one Snapchat post, like today’s guest. We’re joined by the amazing Jalynn Jones, Vision-to-Profit Business Coach, Speaker, Founder of Black Pretty and Paid and Creator of the FIRST HBCU-inspired Business Conference. She is an innovative visionary skilled in business and sales, channeling her passion and expertise into stimulating, advancing and sustaining wealth for Black businesses and the overall community. Today, you’ll learn all about how Jalynn scaled her business to multi-6-figures and even to the point where she had a $60,000 weekend. She’s truly inspiring and we just know you’re going to love today’s episode! In this episode, we’re discussing: The unlikely start to Jalynn’s business - a Snapchat post How Jalynn moved from doing what people wanted of her to following God’s calling into doing what she loves Why it’s important to find your “pocket” and step up into your authority The steps Jalynn took to get to 6-figure years and even her $60,000 weekend Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

Today’s guest, Natania of “Natania Creates”, and Candace do a lot of the same things - but there’s space for both of them in the business world. This is your sign that there’s always space for you if you’re following God’s calling, and you don’t need to be afraid of others doing similar things in your industry. Natania is a business coach and digital marketer who founded her company to help women scale their online businesses. She teaches women how to scale their online business and go from 0 - 6 figures through intuitive marketing strategies so they can live the lifestyle they want on their own terms. This episode will be so powerful for you if you feel afraid that you are too young to be successful in business - Natania first hit 6-figures at only 23 years old. Even the young can lead the wise if God has called you to do it! In this episode, we’re discussing: How Natania didn’t hold herself back despite being a young entrepreneur The pivots in Natania’s business that the Holy Spirit led her through What you can do if you feel you aren’t seeing any return from your efforts in business The mindset shifts needed to get to six-figures and what you can surround yourself with to get you there Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!

If you’ve ever felt that what God commanded you to do didn’t make any sense, today’s episode is the one you need to listen to in order to believe that you should move forward with it anyway. Our incredible guest, Chanel E. Martin, is an award winning serial entrepreneur, a Wake Up accountability coach and the founder of Beyond The Book Media. She is passionate about helping brands build wealth and establish authority via media books and entrepreneurship. Chanel applies a systemic approach to business development and has helped thousands of business owners do the same. Tune in to hear how Chanel started her many businesses and pivoted when God told her to, even though she didn’t understand it at the time. In this episode, we’re discussing: How Chanel started all of her businesses What to do when it feels like what God is commanding you to do doesn’t make sense The feeling of being unqualified and carrying on anyway Redefining the value of your services so that you can triple the price easily Check out the full show notes here! For more tips and in-depth strategies to scale your business beyond 6-Figures, come join the Go-Getter Confidential Clique Membership for women entrepreneurs. It includes online courses, digital downloads, monthly business masterclasses taught by Candace Junée and industry experts, membership meet-ups, and a monthly prayer call. To get plugged into our community of Go-Getters across the globe, Join Our Go-Getter Facebook Group for women entrepreneurs of faith. Need prayer? Join us on Monday mornings at 7:30 a.m. CST to pray for our lives & businesses and hear powerful testimonies... all you have to do is signup and get the info to join our Go-Getter Prayer Call on Zoom. Struggling to start & grow? Grab your free guide to Build, Grow, and Monetize your Brand - the Ultimate Brand-Building Checklist & Toolkit! Follow us on social: Go-Getter Podcast Instagram & Epic Fab Girl’s Instagram Follow @CandaceJunee on Social Instagram & TikTok If you loved this episode or you’re a loyal listener, do us a favor and drop a 5-star review sharing what you love about the Go-Getter Podcast! Please feel free to share the podcast on social and be sure to tag us and Candace for a chance to be featured!