The power of marketing with Tim Doyle

In this episode of Futurpreneur national business editor John McDuling is joined by Scott Farquhar to discuss the future of work as the country emerges from the shackles of coronavirus restrictions.  Scott is the founder of Australia’s most successful technology company, Atlassian. Together with Mike Cannon-Brookes he founded the company in 2002 with $10,000 of credit card debt. Over the past two decades Atlassian has emerged as one for the world’s largest technology companies and is Australia’s newest $100 billion company.  It’s probably responsible for key tools developers and IT support use where you work. Atlassian is known for its extremely progressive approach to remote work, and internal culture.  For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.See omnystudio.com/listener for privacy information.

In this episode of Futurepreneur Alyce Tran joins business journalist Amelia McGuire to discuss how business models are tested in the founder-economy, and how to know when it’s time to switch it up. Alyce Tran knows how to pivot. She was a successful M&A lawyer when she and her then-colleague Tania Liu started The Daily Edited in 2012. What initially began as a side hustle quickly turned into a multi million dollar venture. But before they began turning a profit with monogrammed accessories, The Daily Edited had a few false starts, forcing them to pivot until they found their niche. But this year, relations between the pair soured with Liu launching legal action against Tran over allegations of misused company funds. Tran sold her share of the business to Liu and left the company in May. Tran also co-founded homewares brand In The Round House in 2018 and works as a market strategist with creator agency LTK. There’s not much about Australia’s retail economy the self-described ‘queen of the pivot’ isn’t across.  For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.See omnystudio.com/listener for privacy information.

In this episode of Futurepreneur Shameless Media co-founders Michelle Andrews and Zara McDonald join media and telecommunications reporter Zoe Samios to discuss how to stay afloat without compromising your business model.  Michelle Andrews and Zara McDonald are hosts of the hugely popular Shameless podcast and run the company that creates it. Their podcast has been downloaded over 31 million times.  It covers everything from scandalous marriages to reality television to interviewing Julia Gillard and is hugely popular with women in their 20s who make up 95 percent of Shameless Media’s audience.  The Shameless Media empire is growing...with a newsletter, book, videos, with the pair even launching a new agency. From defamation challenges to rejecting big brand deals, Michelle and Zara have successfully navigated the challenges that come with running a company, all while maintaining a friendship.  For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.See omnystudio.com/listener for privacy information.

How can businesses combat challenges out of their control? In this episode of Futurepreneur, Powerledger co-founder Dr Jemma Green joins business reporter Dominic Powell to explore how to manage cyber security risks.  Powerledger is a software which uses blockchain for energy and environmental commodity trading.  Using secure technology for internal staff communications is just one technique Power Ledger uses to protect its data. But Dr Green says using blockchain offers the company a lot of protection. For more of Australia’s best business journalism you can visit our website or buy our papers. Subscribers power our newsroom so to support our journalism and become a subscriber just search Subscribe the Sydney Morning Herald or The Age.See omnystudio.com/listener for privacy information.

On this episode of Futurepreneur Michelle Battersby joins business reporter Amelia McGuire to talk through how to maintain momentum and manage self doubt when heading a business. At just 25, Battersby was responsible for launching the highly-successful dating app Bumble in Australia. Now, she's in the midst of launching her own company, a creator platform called Sunroom.  Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

On this episode of Futurepreneur Eucalyptus founder Tim Doyle and national business editor John McDuling delve into the power of marketing. Eucalyptus is a digital healthcare start up that works with healthcare brands to connect patients with telehealth doctors, promote conversations around mental health, and emphasises ongoing patient care through its products. Eucalyptus recently secured a $30 million dollar funding round from Blackbird Ventures and a range of high-profile US and Australian investors.  Doyle’s marketing expertise was fine-tuned at Koala, Australia’s ‘most awarded’ mattress company.  Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

On this episode of Futurepreneur we meet Simon Costello from FrankieOne. FrankieOne is one of Australia’s growing number of ‘regtechs’ - which is short for regulation technology.  This breed of start-up helps large companies comply with complex laws to avoid hefty fines and lawsuits from regulators. But FrankieOne hasn’t always been a regtech, initially starting as Frankie - the neobank.  Business reporter Charlotte Grieve speaks to Simon Costello about getting FrankieOne off the ground and rising from the ashes of Frankie. Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

Welcome to Futurepreneur, your insight into Australia’s leading business minds where we ask how it started, how its going and what’s coming next. Each episode one of Australia’s top business journalists from the Sydney Morning Herald and The Age will introduce you to the business leaders who are driving Australia’s economy as we step boldly into a future with COVID behind us.  So what is the first step an entrepreneur takes in their business journey?  Before raising money, hiring people and building a culture, a founder needs to land on an idea, develop an actual product, and then find a market for that product. This is not anywhere near as simple as it sounds. Nick Crocker is one of the most important figures in the Australian startup community.  On this episode of Futurepreneur Nick joins national business editor John McDuling to tell us where it all started. Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.

Australia's most respected business journalists take you inside the minds of the industry leaders who will reignite Australia's economy. From hiring and firing, to convincing people to invest, overcoming self doubt and maintaining momentum when they've achieved success, Futureprenuer is coming from November 17. Become a subscriber: our supporters power our newsrooms and are critical for the sustainability of news coverage. Becoming a subscriber also gets you exclusive behind-the-scenes content and invitations to special events. Click on the links to subscribe https://subscribe.theage.com.au/ or https://subscribe.smh.com.au/See omnystudio.com/listener for privacy information.