How to create compelling branded content, with the BBC

It’s time to re-write the myth that kindness is a weakness. It’s a strategy. Because empathy, equity and inclusive leadership aren’t just nice-to-haves – they're what the future is built on. It's been a while since we posted on Fresh Ears, so we wanted to share another great podcast we've been working on, one we know Fresh Ears listeners will be interested in. The Empower Podcast is co-hosted by Louise Watson (Co-Founder of Empower), and Kate Chaundy (Associate Director at Propellor). Each month, they meet leaders, makers, disruptors, doers and grass roots decision makers across the media and advertising industry, to understand what good business really looks like. How we can turn talk of change, into real action in our industry.   And on this episode… how do we reframe the gender divide without it becoming a gender battle? Kate and Louise sit down with Lori Meakin, Planning Partner at adam&eveDDB, author of No More Menemies, and a leading voice in the conversation around gender equality and modern masculinity. Lori shares her deeply personal story of surviving sexual assault, and how that experience, alongside wider societal events, became a catalyst for her work challenging the systems and narratives that shape gender today. With honesty and clarity, she explores why progress on gender equality can feel like it’s moving backwards, and why understanding the full picture is more urgent than ever. Together, we unpack the growing gender divide, the rise of harmful narratives around masculinity, and the critical need to reframe the conversation-not as a battle between men and women, but as an opportunity to create a better, more equal world for everyone. Drawing on research, lived experience and her work with businesses and leaders, Lori introduces the concept of positive masculinity and redefines what effective leadership can look like - one rooted in empathy, collaboration and emotional intelligence. This episode is a powerful reminder that change doesn’t require doing everything, but starts with each of us choosing where we can make a difference.   Content note: This episode includes discussion of rape and sexual assault which some listeners may find distressing. Please take care while listening. Support resources are listed below: Rape Crisis England & WalesA 24/7 support line, online chat, local centres, counselling, and advocacy. Particularly strong for trauma-informed emotional support and referrals.   The Survivors TrustUmbrella organisation connecting survivors to specialist local rape/sexual abuse services across the UK. Good for finding support in your area, including ISVA advocates.   Victim SupportBroader victim-support that can help with emotional support, practical guidance, safety planning, and navigating reporting/criminal justice options. See omnystudio.com/listener for privacy information.

This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling. We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audioSee omnystudio.com/listener for privacy information.

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio Useful links: New York Times Advertising T Brand Studio Website L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page Apple Podcast Spotify Podcast Cartier Trinity’s Linked by Love Paid Post on Nytimes.com Wellcome Paid Post on NYTimes.com See omnystudio.com/listener for privacy information.

Lizzy Pollott,  Acast's Chief Communications and Brand Officer,  sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio See omnystudio.com/listener for privacy information.

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audioSee omnystudio.com/listener for privacy information.

Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an ad via their smart speaker, reducing the cognitive load, and creating a seamless, interactive exchange without interrupting their listening. We also discuss recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.ukSee omnystudio.com/listener for privacy information.

Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.   This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.See omnystudio.com/listener for privacy information.

Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.See omnystudio.com/listener for privacy information.

Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission. This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.See omnystudio.com/listener for privacy information.