
Episode 56: Tech's Role in Shaping an Iconic Juice Brand with Alexis Parra of Nékter Juice Bar
4/30/2026
0:00
19:42
Alexis Parra, Chief Visionary Officer at Nékter Juice Bar, shares how tech is shaping growth for the fast-expanding juice and smoothie brand. She shares how digital channels drive the business, with the app generating about a third of orders and more than half of sales coming from third-party delivery. Parra also covers menu innovation and how travel and life experiences have helped shape her approach to building the brand.
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