008 - A Journey Through Creative Innovation with Valentina Culatti

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.In this episode of Experiential Destinations, Daniel Hirschmann speaks with Valentina Culatti, Director of  EMEA Creative Strategy and Global Sponsored Production at Snap Inc, about her journey from the early days in multimedia to her current role at Snapchat. She discusses her experiences in digital production, the transition to tech with Facebook, and her current focus on creativity and innovation at Snap.Thank you for enjoying Experiential Destinations with us!Valentina can be found on LinkedInSnap can be found on the web and LinkedInJohn Maeda’s laws of simplicity can be found hereRei Inamato’s quote of Rick Rubin’s “The Creative Act: The Way of Being” can be found here.You can find Daniel Hirschmann here.You can also watch the episode on YouTubeCredits:Video: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.In this episode of Experiential Destinations, Daniel Hirschmann speaks with Marc Maleh, CTO at HUGE, about his journey in technology and design, the importance of collaboration, and the impact of technology on modern work environments. They discuss the intersection of physical and digital worlds, particularly in sports, and explore the future of AI and generative technologies. Marc shares valuable advice for emerging creatives and technologists, emphasizing the need for humility, collaboration, and mastery of one's craft.Thank you for enjoying Experiential Destinations with us!Marc can be found on Instagram & LinkedInHuge can be found on the web, LinkedIn and InstagramThe Interactive Telecommunications Program at NYU can be found hereMarc mentioned the Delta Parallel Reality Experience.You can find Daniel Hirschmann here.You can also watch the episode on YouTubeCredits:Video: Hirsch & MannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.In episode 6 of Experiential Destinations, we speak with Lauren Celenza, a writer and digital designer based in the US.Key Takeaways:Lauren Celenza worked on Google Maps from 2016 to 2021.Google Maps had significant gaps in inclusivity across different regions.Experiencing the challenges firsthand led to better design decisions.Building relationships with local experts is crucial for inclusive design.AI can reduce tedious tasks but should not replace human interaction.Storytelling is essential for effective communication in tech.Tech workers face unique challenges, including burnout and mental health issues.Multidisciplinary skills enhance resilience in creative careers.Technology should enhance, not replace, human connections.Education on digital hygiene is necessary for all ages.Thank you for enjoying Experiential Destinations with us!Lauren can be found on Instagram and LinkedIn Her website is https://laurencelenza.com/Her substack newsletter and interview series are worth checking out!I mentioned friend of the pod Alex Deschamps Sonsino’s Goodnight LampYou can find Daniel Hirschmann here.You can also watch the episode on YouTubeCredits:Video: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Keywords:Lauren Celenza, Google Maps, design, technology, inclusivity, Code for America, tech workers, storytelling, human experience, AI, future of technology, Unfinished Festival, Experiential, ExperientialInnovation, ExperientialDesignThank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.In episode 5 of Experiential Destinations, we speak with Ekaterina Solomeina, Creative Director and Co-Founder of the Future London Academy.Key Takeaways:Ekaterina Solomeina co-founded the Future London Academy, an executive school for creatives.The academy started with short courses for senior creatives.Curiosity is essential for continuous learning in the creative field.Experiential learning is designed to be immersive and engaging.Brand storytelling plays a crucial role in educational experiences.Multi-sensory learning enhances retention and understanding.Community building is a core mission of Future London Academy.London's creative industry thrives on collaboration among smaller agencies.The unique position of London fosters global creative connections. Travel is essential for inspiration and creativity.Educational experiences can lead to significant personal and professional transformations.Learning should be purposeful and goal-oriented.Collaboration among creatives can lead to successful partnerships.Foundational business education is crucial for creatives starting their own ventures.The future of education is moving towards accessible and scalable models.Human interaction remains vital in complex learning environments.Designers should take on leadership roles in businesses.Creativity is about emotional resonance and understanding the audience.Young creatives should embrace their unique perspectives and not conform to industry norms.Thank you for enjoying Experiential Destinations with us!You can find Future London Academy on social media: Facebook, Instagram, X (twitter), YouTube, & PodcastsYou can find Ekaterina on social media: Facebook, LinkedIn, InstagramYou can find Daniel Hirschmann on LinkedInYou can also watch the episode on YouTube!Credits:Video: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.In episode 4 of Experiential Destinations, we speak with Alexandra Deschamps-Sonsino, Design Director at TPXimpact.Key Takeaways & Show Notes:Humility and collaboration are key principles in design and user experience.Building networks and making connections is essential for success, being generous in sharing those connections benefits everyone.Hosting events and creating spaces for people to come together fosters a sense of community and encourages learning from one another.Being intentional in building networks and making connections can lead to valuable opportunities and collaborations, driven by the desire to be useful and leave a legacy.AI tools have the potential to influence design and digital physical production by improving decision-making and lowering barriers to prototyping.Emerging creatives should be cautious with their time and energy, and avoid spending their own money.Women in the industry should be aware of the challenges they may face and be selective with whom they trust.Collaboration, learning from failures, and staying true to one's vision are vital for success in the creative industry.You can find out more about Papercamp 3 here (it is scheduled for the 21st of  September 2024). You can find out more about the Good Night Lamp here.You can read an interesting study on Age and High Growth Entrepreneurs here.You can see Toymail videos hereThank you for enjoying Experiential Destinations with us!You can find Alex on LinkedIn, at her website, on instagram & at TPXimpact.You can find Daniel Hirschmann here.You can also watch the episode on YouTube!Credits:Alex’s Photo credit: Adam LeachVideo: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.For episode 003, we speak with Ries Straver, the Executive Producer and Partner at Tellart.  This episode is titled: "The Power of Multi-Sensory Story Telling"Key Takeaways• The power of storytelling and immersive experiences in creating emotional connections with the audience• The role of trailers in marketing and creating anticipation for films - and how to subvert this.• The importance of collaboration and valuing the expertise of team members• The need for continuous learning and adaptation in a rapidly changing industry. Constantly evolving and learning is essential in the creative industry.• The role of an executive producer is to create a foundation for a team to flourish.• Multi-sensory experiences have a powerful impact on storytelling.• Simple interventions can lead to transformative art.• Simplicity and unconventional thinking are useful tools in developing creative careers.• Getting hands-on experience, breaking the rules, and learning from experimentation are important for building a career in the creative field.• The “God” Voice mentioned by Ries is Don LaFontaine. You can see a YouTube Documentary about him here: https://www.youtube.com/watch?v=7QPMvj_xejg• The artist Piero Manzoni can be found on wikipedia here: https://en.wikipedia.org/wiki/Piero_ManzoniYou can find Ries Straver on LinkedInYou can find Tellart here.You can find Daniel Hirschmann on LinkedInFind the podcast on: Apple PodcastsSpotify YouTubeThank you for enjoying Experiential Destinations with us!Credits:Ries’ Portrait Photo Credit: Matt CottamVideo: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.For episode two, we speak with Laura Jordan Bambach, the CCO of the new boundary pushing agency Uncharted.Key Takeaways:Laura's career journey reflects her passion for art, digital media, and creative innovation.Her fearless pursuit of innovation in the digital space is evident throughout her career.The exploration of new technology and its impact on people has been a driving force in Laura's career. The importance of empathy in digital creativity and the need for a deep understanding of the audience.The evolving role of AI in creative work and the ethical considerations associated with its use.The challenge of balancing data-driven success metrics with genuine human connections in the digital space.Thank you for enjoying Experiential Destinations with us!You can find Laura Jordan Bambach here.You can find Daniel Hirschmann here.You can also watch the episode on YouTube!Credits: Video: Daniel HirschmannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.For our very first episode, we speak with Johan Holm Thornhammar, the head of H&M’s Global Studio unit - on a mission to define their new store concept. Key Takeaways:Creating tangible experiences is essential in retail marketing to engage and connect with customers.Balancing innovation within the guardrails of brand guidelines is crucial to maintain the brand promise while pushing boundaries.Holistic experiences that consider the full customer journey and connect with the brand are more impactful.Commissioning experiential projects can be challenging, with difficulties in implementation and external factors like supply chain issues. Stakeholder management is crucial in experiential retail, requiring buy-in and support from various teams and departments.Both micro moments and bigger experiences have a role to play in creating impactful brand experiences.Measuring the success of experiential retail can involve short-term metrics specific to the challenge being addressed, as well as long-term metrics related to brand health and performance.The future of experiential retail involves integrating experiences into store design and marketing programs, focusing on scalability and long-lasting impact.Trends to watch out for include the use of light, kinetic elements, and technology such as NFC and RFID.Emerging designers and professionals interested in experiential retail should focus on understanding the problem or challenge they are trying to solve and clearly conveying the relevance of their solution.Thank you for enjoying Experiential Destinations with us!You can find Johan Holm Thornhammar here.You can find Hirsch & Mann on LinkedIn, on the web, on X (twitter), Instagram and TikTok.You can find Daniel Hirschmann here.You can also watch the episode on YouTube!Credits: Video: Hirsch & MannAudio: Transition by Six Umbrellas, Free Music Archive, CC BY-SA.Thank you and have a spectacular day or night wherever and whenever you are!

Experiential Destinations - the science, stories and innovation behind the unforgettableWe connect with visionary leaders who craft remarkable experiences that leave long-lasting impressions on their audiences. Each episode takes you on a journey through the creative minds and innovative approaches of our guests, revealing valuable insights into navigating and excelling in today’s digitally saturated landscape.From the science of engagement to the art of storytelling, join us in exploring the transformative power of Experiential Destinations and their profound impact on people and brands.For our very first episode, we speak with Johan Holm Thornhammar, the head of H&M’s Global Studio unit - on a mission to define their new store concept.Thank you and have a spectacular day or night wherever and whenever you are!