Introduction

As copywriters, we very rarely think of research the way we ought to think about it, and I think it has a bug impact in the kind of copy we write, and the outcome it produces. Here's my own take on this interesting topic worth discussing for 209 years!

Short take on the 2 different modes of thinking according to Psychologist, Daniel Kahnemann.

A short introduction to who I am and what the daily podcast is going to be about.