How PopSockets broke the VC-backed consumer hardware mold

According to Index Ventures Partner Shardul Shah, cybersecurity startup Wiz sits “at the center of three tailwinds: AI, cloud, and security spend.” Those tailwinds powered what just became the largest venture-backed acquisition in history — Google's $32 billion deal, finalized after a declined 2024 offer, antitrust review on both sides of the Atlantic, and an extra $9 billion to sweeten the pot.    On this episode of TechCrunch's Equity podcast, Anthony Ha, Rebecca Bellan, and Sean O'Kane sit down with Shah to dig into what made Wiz worth that price tag, and also cover more of the week's headlines.    Listen to the full episode to hear about:  Why a DOGE employee allegedly walked out of the Social Security Administration with a thumb drive full of personal data, and the questions it raises about access to sensitive systems  Taya and Sandbar, the latest startups betting voice is the next big AI interface — but do normal consumers agree?  Palmer Luckey raising for a retro gaming startup at a $1 billion valuation  Meta’s acquisition of Moltbook, the viral AI agent social network  The latest in the Anthropic vs. DoD saga, including tech workers at OpenAI, Google, and Microsoft signing their names on a legal brief in support of Anthropic  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro  00:16 Did a DOGE employee steal your SSN?  02:53 AI note-taking wearables are back: Taya & Sandbar  09:18 Palmer Lucky's retro gaming startup ModRetro  13:39 Meta acquires AI agent social network Moltbot  18:54 Inside Google's $32B Wiz acquisition with Shardul Shah  28:41 Anthropic's lawsuit against the DoD  38:40 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of TechCrunch’s Equity podcast, Rebecca Bellan is joined by Poppi co-founder Allison Ellsworth to talk about building a beverage startup in a venture world dominated by SaaS and AI. From pitching on Shark Tank while nine months pregnant to scaling a digital-first brand during COVID, and now returning as a Shark herself, Ellsworth shares how social media, fast marketing bets, and customer feedback helped turn a niche drink into a category-defining company.  Listen to the full episode to hear about:  Ellsworth’s Shark Tank return, and how she evaluates founders on the other side of the pitch.  How Ellsworth turned a personal health issue into Poppi and built early traction at farmers' markets.  Why TikTok and community-driven marketing helped the brand rack up billions of views and loyal fans.  The risky decision to buy a last-minute Super Bowl ad, and how the team executed it in days.  What it’s like selling a startup to PepsiCo while trying to preserve the brand’s identity.  Why beverage startups almost inevitably need acquisition-level distribution to scale.  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Pentagon has officially designated Anthropic a supply-chain risk after the two failed to agree on how much control the military should have over its AI models, including its use in autonomous weapons and mass domestic surveillance. As Anthropic’s $200 million contract fell apart, the DoD turned to OpenAI instead, which accepted and then watched ChatGPT uninstalls surge 295%. As the stakes keep rising, the question remains: how much unrestricted access should the military have to an AI model?    On this episode of TechCrunch's Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into what startups should think about when chasing federal contracts, especially when nobody seems to know what to do with AI in Washington, and more of the week's headlines.    Listen to the full episode to hear more about:  Paramount’s massive deal with Warner Bros, and the Equity crew’s ideas for what the new HBO Max-Paramount+ hybrid should be called  MyFitnessPal's acquisition of Cal AI, the calorie-tracking app built by teenagers  Who dropped $1 billion on Pinterest’s AI mission and how the company spent it on share buybacks. (Spoiler: Kirsten has thoughts.)  Anduril is raising again at a reported $60 billion valuation  Whether companies should brace themselves for the SaaSpocalypse, or if it’s just another chapter of the AI hype cycle   Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Does a consumer hardware company need to get on the VC treadmill to succeed? Eleven years and 290 million products sold across 115 countries later, PopSockets has proven that the bootstrapped, low-dilution path more viable than the industry gives it credit for. The global consumer hardware brand was built on less than $500k, no institutional capital, and a philosophy professor's determination.      On this episode of TechCrunch's Equity podcast, Dominic-Madori Davis caught up with founder and former CEO of PopSockets David Barnett to talk about how he scaled from a Boulder garage, stood up to Amazon at a $10–20 million cost, and eventually handed off the CEO role to someone who'd grown up inside the company.    Listen to the full episode to hear:  How a house fire and some insurance money became the unlikely seed funding for a global brand  What nearly sinking the company in manufacturing defects actually taught him about building one that lasts  How ignoring his investors' advice turned out to be the right call  What he looked for in a successor CEO (and why culture was non-negotiable)  What he'd do completely differently if he launched PopSockets today  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.    Chapters:  00:00 Intro  01:15 From philosophy professor to phone grip inventor  05:17 How a house fire funded PopSockets  07:33 Manufacturing nightmares nearly killed the business  10:08 The local toy store that proved it could work  13:14 The $20M Amazon standoff  16:09 Growing too fast?  18:20 Beating counterfeits in China through brand building  19:11 Why David never wanted to be CEO  23:07 The worst advice received, and what to do instead  26:35 Outro  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Pentagon is playing chicken with Anthropic over who gets to control how the military uses AI while communities across the country are blocking data center construction. As the AI debate has been flattened to “doomers versus boomers,” one state legislator is attempting to walk a middle road.  On this episode of TechCrunch's Equity podcast, Rebecca Bellan sits down with Alex Bores, New York Assembly member and congressional candidate. Bores sponsored New York's first-of-its-kind AI safety law the RAISE Act — and quickly became the target of a Silicon Valley super PAC with $125 million to spend on attack ads.    Listen to the full episode to hear about:  The dueling super PACs now fighting over AI's future, and why Anthropic's $20 million bet on the pro-regulation side matters.  What the RAISE Act actually requires, why it's being called the blueprint for AI regulation nationwide.  Whether AI regulation ends up looking like finance and biotech or goes the way of social media — largely unregulated until the damage is done.  What's coming next from Bores’ office: bills on training data disclosure, content provenance, and a 43-point national AI framework.  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Crypto is creeping back into the startup conversation, but at ETH Denver last week, the buzz was as much about Washington as it was about tokens. Policy shifts are rippling through the market as Tether and stablecoins face scrutiny, players like Stripe re-enter the chat, and startups either find traction or flame out. The hype cycle is over, or at least taking a break. So what comes next?    On this episode of TechCrunch's Equity podcast, Rebecca Bellan sits down with Jacquelyn Melinek, CEO of Token Relations and host of the Talking Tokens and Crypto in America podcasts, to make sense of how the market has changed and what in the world of crypto is built to last.  Listen to the full episode to hear about:  Why ETHDenver fell flat despite a strong speaker lineup, and what it signals about crypto’s shifting hubs.  What White House crypto adviser Patrick Witt and SEC Commissioner Hester Peirce are actually pushing for with The GENIUS Act and Clarity Act.  What Stripe is quietly building with Bridge, Privy, and Tempo, and whether it's becoming the Visa of stablecoin settlement.  Tether's shrinking equity cushion and what a de-pegging event could mean for the broader crypto market.  YC’s surprising move to accept stablecoin investment as Bitcoin prices sit at half their peak.  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

TechCrunch's founder-focused podcast, Build Mode, is back. This season we’re breaking down what it really takes to build a world-class founding team starting with your cap table, equity structures, and startup compensation strategy.  We kick off with Yuri Sagalov, managing director at General Catalyst and former founder, YC partner, and seed investor at Wayfinder Ventures. Yuri has worked with hundreds of pre-seed and seed-stage startups, and he shares practical advice on how early-stage founders should think about startup equity, cap table design, investor selection, and compensation structures from day one.  He breaks down:  The 3 types of investors (and which one to avoid)  Why your cap table is part of your team  The 20–25% seed dilution rule  How to split equity with a co-founder  How to talk to early employees about risk and compensation  No matter where you are in your startup journey, this episode will help you get the incentive structure right from the beginning.   Chapters:  00:00 - Why your first hires deserve more equity 00:31 - Meet Yuri Sagalov (YC → General Catalyst) 02:12 - Your cap table is part of your team 02:50 - The 3 types of investors (avoid this one) 05:02 - How to split equity with a co-founder 07:55 - How much equity to give early employees 09:37 - How to talk compensation and risk 12:31 - Red flags in formation docs and vesting 18:27 - Advisors for equity? Usually a mistake 20:05 - The 20–25% seed dilution rule 26:03 - The shift to 10-year stock options 34:11 - Don’t scale before product-market fit 39:23 - Final advice: Just start and choose your co-founder carefully  New episodes of Build Mode drop every Thursday. Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The creator economy is evolving fast, and ad revenue alone isn't cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. Even MrBeast's company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn't just one creator's strategy. It's the new playbook.    On this episode of TechCrunch's Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, what happens when influence becomes infrastructure, and whether this model can scale beyond the top 1%.    Listen to the full episode to hear about:  How Date Drop raised “a few million” on the idea that one curated match per week can fix college dating burnout  Ex-Tesla VP Drew Baglino's $140M raise for solid-state transformers powering AI data centers  The handshake that didn't happen: Sam Altman and Dario Amodei's moment at India's AI summit  India's $200B AI infrastructure push and why its first AI IPO flopped  ByteDance's Seadance 2.0 and whether AI video tools democratize creativity or just create an endless flood of content  Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Startup founders are being pushed to move faster than ever, using AI while facing tighter funding, rising infrastructure costs, and more pressure to show real traction early. Cloud credits, access to GPUs, and foundation models have made it easier to get started, but those early infrastructure choices can have unforeseen consequences once startups move beyond free credits and into real cloud bills.    On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Darren Mowry, Google Cloud’s vice president of global startups who is right at the center of those tradeoffs. Together, they discuss what Mowry’s seeing across the startup ecosystem, how Google Cloud is competing for AI startups, and what founders should be thinking about as they scale.    Listen to the full episode to hear about:  How Google positions against AWS and Microsoft in the AI startup race.  TPUs vs GPUs: How much does hardware choice matter for early-stage companies?  Which AI verticals are seeing real growth, and what’s standing out in biotech, climate tech, developer tools, and world models.  What red flags will signal that a startup isn’t going to make it.   Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI companies have been hemorrhaging talent the past few weeks. Half of xAI’s founding team has left the company — some on their own, others through “restructuring” — while OpenAI is facing its own shakeups, from the disbanding of its mission alignment team to the firing of a policy exec who opposed its “adult mode” feature.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Sean O'Kane dig into the week's biggest deals and departures, from billion-dollar bets on fusion and robotics to the tech exodus reshaping AI companies.  Listen to the full episode to hear about:  Why humanoid robot startups are raising nearly $1 billion and partnering with Google DeepMind  Whether fusion power startup Inertia Enterprises can actually deliver on its 2030 timeline, and why investors keep betting millions  What the Epstein files reveal about Silicon Valley dealmaking, particularly during the EV boom  Why AI Super Bowl ads might not be landing outside Silicon Valley  Chapters 00:00 Intro 02:46 AI Super Bowl ads ⁠aren’t quite landing⁠ outside of Silicon Valley  04:31 Apptronik raises $935M for humanoid robotics 09:05 Will automakers partner with humanoid robotics startups? 13:05 Inertia Enterprises raises $450M for fusion energy 18:44 What the Epstein files reveal about ⁠Silicon Valley dealmaking⁠ 30:56 The exodus at xAI and OpenAI, and what it means for the AI race 37:22 Outro Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices