Kent amplified the impact of his work by making stuff he'd do on the job public. Instead of sending an email to engineers he would write a blog post and link them to it. He made a closed-source project open-source so he could work on open-source on the clock. And, he gave his workshops to PayPal employees so he could improve his workshops on the clock.
There are stages to the impact of value. You have some value in your head. Somebody asks you a question, and you communicate it to them. You've created some value. The impact of that value that was in your head has increased to that one person. But let's say that instead of just communicating that value to one person, you schedule a meeting. Now that impact has been spread across these ten people in the meeting. But, what if you record that meeting? Then that value can be distributed across multiple teams. Now let's say instead of communicating the value directly, you write up a blog post. That value can now be distributed everywhere.
Automation is another thing you can do to increase the impact of your value. Even if you don't save yourself any time by automating, you are still increasing your productivity since you aren't making as many context switches.
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