Why Most Construction Tech Fails—and How FieldProof Gets It Right?

In this conversation, Michael Fortenberry, CEO and co-founder of Protiv, shares his journey from a construction background to launching a tech solution tailored for the industry. He emphasizes the power of mentorship, the impact of a strong company culture, and the urgent need for innovation to tackle labor shortages and improve efficiency. Michael dives into the challenges of market research in construction, the emerging role of robotics, and why empowering employees and maintaining daily accountability can transform project outcomes.   Takeaways Michael’s roots in construction were shaped by his father’s influence. Mentorship is key to unlocking growth and leadership. A thriving company culture drives innovation and retention. Protiv was born to fix broken workflows in construction management. Good market research = knowing what field teams actually need. AI and robotics are redefining the future of construction. Solving the labor shortage requires both tech and people-first thinking. Empowered employees = productive, loyal teams. Daily accountability is a simple yet powerful performance driver. Industry events remain goldmines for relationship-building and marketing.   Chapters 00:00 Introduction to Michael Fortenberry and His Journey 02:14 Mentorship and Lifelong Learning 05:03 Building People, Not Just Structures 05:57 The Birth of Protiv and Its Challenges 10:18 Market Research and Validation in Construction 12:38 The Future of Technology in Construction 15:22 Addressing Labor Shortages with Robotics 18:31 Company Culture and Employee Empowerment 21:11 Innovations in Incentive Management 25:03 The Importance of Daily Accountability 27:01 Marketing Strategies for Construction Tech 30:39 Rapid Fire Round and Personal Insights   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this conversation, Tyler Campbell, founder of FieldProof, shares his journey from working in his family's construction business to creating a platform that connects field workers with technology solutions. He discusses the challenges faced by construction tech startups, the importance of understanding market dynamics, and the need for structured feedback from field workers. Tyler emphasizes the significance of building relationships in the industry and offers insights on targeting the right market for growth. He also highlights the value of mentorship and the lessons learned from his experiences in the construction technology space.   Takeaways Tyler's journey in construction began with his family's business. FieldProof aims to connect field workers with technology solutions. Understanding the unique needs of field workers is crucial for tech adoption. Startups should focus on solving specific problems for targeted markets. Building relationships is key to success in the construction industry. Mentorship can provide valuable insights and guidance for founders. The construction tech landscape is diverse and requires tailored approaches. Feedback from field workers can drive innovation in technology. Networking at industry events is essential for building connections. Patience and focus are vital for long-term success in startups.   Chapters   00:00 Introduction to Tyler Campbell and FieldProof 00:57 Tyler's Journey in Construction and Entrepreneurship 03:05 The Importance of Field Feedback in Construction Tech 05:49 Challenges of Selling to the Field vs. Office 08:00 Understanding the Diverse U.S. Construction Market 08:37 Top Frustrations in Construction Technology 11:37 The Need for Unique Solutions in Construction Tech 13:13 The Role of Venture Capital in Startup Growth 15:17 The Importance of Targeting the Right Clients 17:05 The Long-Term Game in Construction Tech 19:58 Learning from Successful Companies like Procore 24:32 The Challenges of Bootstrapping a Business 26:13 Navigating Market Entry and Building Relationships 30:17 Key Takeaways from the Construction Brothers Podcast 31:35 Essential Conferences for Founders in the Field 33:50 The Importance of Mentorship and Coaching 37:36 Rapid Fire Insights and Personal Reflections   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this engaging conversation, Rada Daleva, project lead at Studio Tim Fu, shares her journey through architecture and the integration of AI in design. She discusses her proudest moments, the importance of mentorship, and offers valuable advice for aspiring architects. Rada also highlights the unique culture at Studio Tim Fu, the future of AI in architecture, and showcases a significant project—the Lake Bled Villas. The discussion emphasizes the balance between AI and human creativity, the need for innovative education in architecture, and concludes with a rapid-fire round of insights.   Takeaways Rada’s journey began with a bachelor’s in architecture at Oxford. She emphasizes the importance of mentorship in her career. AI integration in architecture is crucial for innovation. Curiosity and exploration are key for aspiring architects. Midjourney is a recommended tool for experimentation. Studio Tim Fu promotes a healthy work-life balance. AI allows for quicker design outcomes compared to traditional methods. Open knowledge sharing is vital in the architecture industry. The Lake Bled project received high praise from local authorities. Chapters 00:00 Journey into Architecture and AI 02:26 Proud Moments and Mentorship 04:15 Advice for Aspiring Architects 05:45 Exploring Studio Tim Fu’s Culture 06:47 Daily Life as a Project Lead 08:56 The Future of AI in Architecture 12:28 Case Study: Lake Bled Project 17:40 Balancing AI and Human Creativity 19:41 Intuition in Design Decisions 24:17 Teaching Architecture and AI 26:55 Rapid Fire Round

In this conversation, Mayur Mistry interviews Rahul Vaishnav, CTO of Flowlly, about his journey in the construction industry and the innovative AI solutions his startup is developing. They discuss the importance of ethical business practices, the challenges of sales in tech startups, and the technical hurdles faced in AI development. Rahul shares insights on leadership, the significance of knowledge transfer in construction, and offers advice for aspiring civil engineers and entrepreneurs. The discussion highlights the transformative potential of AI in the construction sector and the importance of perseverance in the startup journey.   Takeaway Rahul emphasizes the importance of camaraderie in harsh working environments. Ethical business practices can thrive even in difficult conditions. Technology accelerates progress in construction and other industries. Leadership involves taking risks and making tough decisions. Sales is a critical skill that technical founders often underestimate. Focusing on a core solution is essential for startup success. AI can facilitate knowledge transfer in construction projects. Technical challenges in AI development require nuanced solutions. Customer satisfaction is a key metric for evaluating AI performance. Aspiring entrepreneurs should learn from experienced professionals.   Chapters 00:00 Introduction to Rahul Vaishnav and Flowlly 03:28 Career Highlights and Leadership Lessons 06:21 The Birth of Flowlly and Its Vision 09:48 Challenges and Perseverance in Startup Journey 12:58 Sales Challenges and Insights 16:03 Reflections on Product Development and Focus 17:49 Deep Dive into Flowlly's Product Features 22:04 Automating Workflows with AI 25:44 Knowledge Transfer in Construction Projects 28:07 Challenges in Building AI Features 32:56 Evaluating AI Performance 34:55 Target Audience for Flowlly 36:57 Engaging with Flowlly 37:40 Advice for Aspiring Civil Engineers 40:29 Staying Updated in AI 42:46 Final Thoughts on Startup Opportunities   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this conversation, Mayur Mistry hosts Mark Facciani, who shares his journey from teaching to the construction industry and his insights on sales development, onboarding, and hiring strategies. Mark emphasizes the importance of leadership, hands-on experience, and building trust in sales. He also discusses the dynamics between sales development representatives and account executives, as well as the significance of character traits in hiring. Mark provides valuable advice for founders looking to enhance their sales processes and emphasizes the need for continuous learning and community support.   Takeaways Mark transitioned from teaching to construction sales. Education is about building teams and relationships. Hands-on experience is crucial in learning a new industry. Onboarding should include real-world experiences. Building trust is essential in sales. Sales development representatives should focus on meaningful outreach. Account executives should spend time on prospecting. Hiring should prioritize character traits over experience. Founders should know their sales metrics before hiring. Continuous learning and community support are vital for success.   Chapters 00:00 Introduction to Mark Facciani 00:56 Mark's Career Highlights 06:46 Transitioning from Education to Business 07:05 Navigating Unknowns in Construction 11:13 Onboarding Playbook for Construction 13:24 Sales Strategies in Construction 17:11 Effective Communication in Sales 24:12 Building a Successful SDR Team 30:01 Optimizing Account Executive Performance 33:31 The Role of SDRs in Sales Teams 38:28 When to Hire Sales Support 43:34 Understanding Ramp-Up Times for New Hires 46:29 Compensation Strategies for Sales Roles 50:53 Recommended Reading for Founders 52:54 Common Hiring Mistakes to Avoid 53:55 Advice for Aspiring Sales Professionals   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this conversation, Oliver Thomas shares his journey from graduating as an architect during the financial crisis to co-founding Facit, a company focused on innovative housing solutions. He discusses the challenges he faced in his early career, the importance of mentorship, and the inspiration he draws from notable figures in architecture. Oliver elaborates on the unique approach of Facit, utilizing micro factories to revolutionize housing construction, and emphasizes the significance of technology in modern architecture. He also touches on the balance of managing multiple ventures and his aspirations for future projects, including a potential conference in the architecture and engineering technology space.   Takeaways Landing my first job as an architect was a huge milestone. Mentorship has played a crucial role in my career. I wanted to combine my background in design and technology. Facit aims to disrupt the housing market with innovative solutions. Micro factories allow for flexible and scalable housing production. Education and awareness are key to adopting new technologies. Balancing multiple ventures requires effective time management. Timing is critical for startup success in the housing sector. Getting technology into the hands of architects is essential. I aspire to create a TED Talks-style conference for the AEC tech space.   Chapters   00:00 Journey to Architecture: Early Career Highlights 02:20 Navigating Challenges: Quarter Life Crisis and Mentorship 04:53 Inspiration and Influences: Architects and Personal Heroes 07:18 Transitioning to Facit: The Decision to Leave Big 09:22 Innovating Housing: The Vision Behind Facit 12:17 Scaling Up: The Unique Approach of Facit Homes 14:18 Challenges in the Housing Market: Funding and Growth 17:01 Micro Factories: A New Approach to Construction 19:32 Education and Awareness: Scaling Across Geographies 22:00 Balancing Life: A Week in the Life of Oliver Thomas 24:21 Future Aspirations: Conferences and Podcast Goals 26:55 Advice for Startups: Navigating the AEC Tech Space 29:03 Rapid Fire: Quick Insights and Personal Preferences 31:10 Closing Thoughts: The Future of Architecture and ATN   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this conversation, Siddharth Jha, founder of Preimage.ai, shares his journey from robotics to AI, discussing the evolution of technology in these fields. He highlights the challenges and opportunities in reality capture solutions for the construction industry, showcasing how Preimage.ai leverages consumer-grade technology to provide accessible and efficient solutions. Siddharth also reflects on his experiences as a second-time founder, emphasizing the importance of relationships and social skills in entrepreneurship.   Takeaways Siddharth's early fascination with robotics led to a career in AI. The accessibility of information has lowered barriers to entry in tech. Rapid advancements in robotics are reshaping the industry. Preimage.ai focuses on solving real-world problems in construction. Consumer-grade technology can be repurposed for professional use. Reality capture is becoming essential in the AEC industry. Automation in project tracking can save time and resources. Building relationships is crucial for business success. Learning from past mistakes is key for second-time founders. Networking and social skills are vital for entrepreneurs. Chapters 00:00 Introduction to Siddharth Jha and Preimage.ai 02:17 Siddharth's Journey in Robotics and AI 04:45 The Pivot to AEC and Reality Capture 08:32 Finding Early Adopters and Building Relationships 10:35 Deep Dive into Preimage.ai's Functionality 25:53 Engagement Stages and Future Vision for Preimage.ai 30:09 Lessons Learned and Advice for Future Founders 32:40 Closing Thoughts and Industry Engagement   📩 Don’t miss future episodes. Subscribe to the AEC Tech + AI Newsletter: https://aiaecdigest.substack.com/

In this conversation, Mayur Mistry interviews Yael Hanan, co-founder of Pelles AI, discussing her journey from law to tech, the founding of Pelles AI, the challenges in the construction industry, product development, sales strategies, and her vision for the future of the company. Yael shares valuable insights on networking, customer engagement, and the importance of being open-minded and humble in the startup world.   Takeaways Yael transitioned from law to tech, finding her passion in construction. The founding team of Pelles AI has diverse backgrounds and connections. Understanding the construction industry's challenges is crucial for innovation. Listening to customers is key to product development. Sales strategies include cold outreach and leveraging networks. Networking at conferences is essential for building relationships. The startup's vision evolves based on customer feedback and market needs. Building a strong company culture is vital for success. Yael emphasizes the importance of being humble in the industry. Future goals include expanding the customer base and enhancing the platform. Chapters 00:00Introduction to Yael Hanan and Pelles AI 02:36Career Journey: From Law to Tech 04:53Lessons from the Accelerator Experience 07:05Deep Dive into Pelles AI's Mission 09:40Customer Insights and Product Development 12:02Sales Strategies and Building a Client Base 14:24Conference Tips and Networking Strategies 16:51Future Vision for Pelles AI 19:11Personal Insights and Rapid Fire Round

Metaverse & Blockchain for Architects with Shajay Bhooshan