70: Is a website essential?

In this episode, I talk about four things that I believe every freelance editor needs to think about if they want to create a thriving business but aren't quite there yet. Two of them might surprise you! **** I have a new offer to help freelance editors create, and actually implement, a marketing strategy. And if you sign up before 30 June 2023, you can save $500. Contact me through editboost.com or simply message me through any social media platform and let's see if I'm the best person to help you. If you're tired of not earning enough money and if you're ready and willing to do something about it, this is a great opportunity to get the support you need.

Today's episode continues on the theme of 'do what's best for your business'. Is a website essential for your business today? Tune in and find out what I think!

Today I talk about practice, and why marketing is like any other skill: the more you do it, the better you get at it. In this day and age, it's easy to consume content about marketing. But if you don't actually do it, you'll never improve. And so most editors stay stuck in the 'too scared to get started' phase. I have been there! But if you don't have enough enquiries coming in each month, then marketing is the best way to fix that problem. **** If you want support with your freelance editing business, contact me at www.editboost.com

I often think about why freelance editors don't do marketing. In today's episode, I talk about two  reasons for not taking marketing action and why you might need to change your mindset. I also share a little about how my business has been going this year. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat: www.editboost.com 

If you don't have enough clients then what should you do? Today I talk about three marketing strategies and how to assess whether you need to change what you're doing. **** If you want help with your marketing mindset or strategy, contact me through my website and let's have a chat: www.editboost.com 

I'm back! After 21 months, I have decided to bring back the podcast. Today I'm talking about why I stopped, why I've come back to it and what you can expect from now on.

065: I've had a lot of fun so far talking to editors and guest experts and creating solo shows for the Edit Boost Podcast. Receiving so many wonderful messages from people who've been inspired to do more marketing and get more clients has been really rewarding. But I've decided I need a bit of a break; I've created a lot of podcast content and it's time to step back. And just in case you need to hear it from me, it's ok to stop doing something or hit pause on something, even if others are enjoying it. The point of content marketing is to grow your audience. Of course, the free content can help people. But I think it's disingenuous to think that our main focus should be on creating free resources, even though it's easy to get stuck in that thought pattern. After all, it feels safe (and can be fun) to keep creating forever, without sharing it. There's more I can do to share my work with more editors who need my help, but that takes time and energy, and it's hard to do that while also recording more episodes. So I'm hitting 'pause' and I look forward to talking to you again in the future! Before you go, a quick question: Are you making the best use of the content you've created? ……………………………. If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.

064: Featured editor: Michelle Bourbonniere, Edited by Michelle Feeling daunted by the thought of SEO? 'Search Engine Optimisation' for your website can sound complicated and like it's only for technical types. There are several things you can do to help your website to appear near the top of online search results (that's the point of SEO) but, actually, is SEO the most important thing you need to be doing right now? Many editors tell me they have to get their websites 'right' before they launch their services — so much so that they spend their time on creating content and fiddling with their site, hiding away from the outreach needed to find clients quickly. My guest is a freelance editor who specialises in SEO and does keyword research and content planning for her clients. But Michelle also maintains a great perspective on what place SEO has in your marketing mix. In this episode we discuss how SEO is a long-term strategy, and how having the best optimised site isn't going to get you clients overnight. It's important to connect with people beyond the website. Until your website brings in results from your work on SEO, being active on social media and via email with your audience gets your website out there and builds that 'know, like and trust' factor. ............................................. Mentioned in this episode: Take a look back at our episode with Yael Keon, email marketing expert Ep039: How can email marketing benefit my editing business? Michelle's training on keywords and Google Search Console Training videos https://editedbymichelle.com/editboost   ……………………………. If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.

063: Featured editor: Elen Turner, Elen Turner Editorial Services  Given the challenging times we're in, it's understandable we can feel afraid of not having enough work. This worry can lead us to taking all the work we can, even if it leaves us stressed out and overwhelmed. And the recommendation is always to continue marketing, even in good times, so we continue to have clients 'in the pipeline', opportunities lined up at the end of each project. After bouncing back from an unfortunate loss of work during 2020, Elen is now in the position of being overwhelmed with jobs and yet worrying about continuing to attract new clients. With barely any time to do marketing for her business, she's afraid to slow down while also trying to carve out time to create the breaks and the lifestyle she wants, with part-time business hours. We look at how to say no to work that doesn't serve you, and how keeping metrics on your business activities can help you to gain perspective on your ability to gain and retain clients even during the tough times.   …………………………….   If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.

062: Featured editor: Andrew Pelechaty When you're changing careers into the field of editing, it's challenging to make a start and find paying clients. You can feel unsure of yourself and completely 'green', a newbie. But rarely do we start with a blank slate. We can make use of all of our professional experience and current contacts. Today we're talking about the situation my guest editor, Andrew, is experiencing. He's done significant voluntary work as an editor and proofreader immersed in his sporting passion of rugby league. He's also helped on projects with a basketball-journalist friend. In his league side-gig he's managed a team of 20 writers, revealing project management as another hidden talent. Despite the feeling that he's starting from scratch with finding paid editing work, Andrew has plenty to offer. It's all about positioning himself in the right way to attract his ideal clients. And also gathering social proof through testimonials from his pro bono work will help to demonstrate his value to potential clients.   …………………………….   If you want to find more clients, earn more money and have more free time, check out 'Boost Your Editing Income', my e-course and group coaching program.