Rory White: What Really Happens Behind Carwow | EP56

After building G-tech Motorworks into one of the UK’s best-known BMW performance businesses, Imty joins us on Talkin’ Shop to share the story behind the brand—and what really goes on behind the scenes.From his journey as an apprentice at BMW and the early days of G-tech to the incredible rise of the famous Smyrna Green M3, Imty opens up about the cars, people and decisions that have shaped the business.We explore how social media transformed G-tech, the risks involved in building the new motorsport operation, and why staying uncomfortable is key to continued growth. We also dive into modern BMW tuning, the B58 and S58, and Imty’s thoughts on the future of the combustion engine.It’s an honest look at building a business, chasing bigger ambitions and what it takes to keep pushing when you’ve already come a long way.–Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/–Imtyhttps://www.youtube.com/@itsimtyhttps://www.instagram.com/ITS.IMTY/https://www.tiktok.com/@its.imtyhttps://gtechmotorworks.co.uk/--To watch the video version of this podcast, visit our YouTube channel:https://youtu.be/di-FUOtAVzg--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=rVyFq3HUXNYhttps://www.youtube.com/watch?v=LErNGT1MyfAhttps://www.youtube.com/watch?v=Pb3usLI1TOc

Ever wondered what really goes on behind the scenes at Carwow? In this episode of Talkin' Shop, we sit down with Rory, the producer behind some of Carwow's biggest and most iconic videos, to uncover what viewers never get to see. From organising record-breaking drag races and filming some of the world's rarest cars to working with manufacturers and navigating the pressure of YouTube's ever-changing algorithm, Rory reveals what it really takes to produce one of the world's most successful automotive channels.Rory shares the challenges of producing viral content, the realities of working with multi-million-pound vehicles, and why there's far more to Carwow than meets the eye. Whether you're a Carwow fan, or simply curious about how one of YouTube's biggest automotive channels operates behind the scenes, this exclusive interview offers a fascinating perspective you won't find anywhere else.–Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/–Rory Whitehttps://www.youtube.com/Carwowhttps://www.instagram.com/rory.white12https://www.instagram.com/carwowhttps://www.facebook.com/carwowukhttps://www.tiktok.com/@carwow--To watch the video version of this podcast, visit our Youtube channel:https://youtu.be/CZ1xv-8HNPI--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=JXU4hdCtIJAhttps://www.youtube.com/watch?v=FR8iIMPNqYkhttps://www.youtube.com/watch?v=VHbUEz0j73M

After one of our most talked-about episodes, Daniel Ashville returns to Talkin’ Shop to share what’s really happened since—and how he’s rebuilding from the ground up. In this follow-up, we go beyond the highs to unpack the reality behind Ashville’s journey. From tough lessons and hard resets to a bold new chapter in St. Lucia, Daniel opens up about the decisions that changed everything, both in business and personally.This isn’t just an update. It’s a raw look at what it takes to come back stronger: letting go of what no longer works, refocusing on what matters, and rebuilding with clarity, control, and purpose.We explore the mindset shift behind Ashville’s comeback, why stepping away became necessary, and the risks and vision driving the new St. Lucia project. It’s an honest reflection on success, failure, and the lessons that only come with experience. If you watched the first episode, this is the next chapter you’ve been waiting for. And if you’re navigating your own challenges in business, this one will hit home.–Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/–Daniel Ashvillehttps://www.youtube.com/@thisisashvillehttps://www.instagram.com/daniellouisy/https://www.tiktok.com/@daniellouisyhttps://www.facebook.com/DanielAshvilleLouisy/-- To watch the video version of this podcast, visit our Youtube Channel:https://youtu.be/-29K9DZjLjc--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=dL6GM0DyNSUhttps://www.youtube.com/watch?v=21Kzn6t5pAghttps://www.youtube.com/watch?v=HZzcrpokOoI

In this episode of Talkin’ Shop, we sit down with Guy Nicholls, founder of Tru7 Group, to unpack the reality of building a business in one of the UK’s most demanding and competitive industries.Guy shares an honest, unfiltered perspective on what it really takes to grow and adapt—diving into the decisions, risks, and mindset needed to navigate constant pressure, push forward, and respond to the growing demand for change across the industry. We explore how Tru7 Group has evolved, the lessons shaped by both success and setbacks, and what it truly means to build something sustainable in today’s landscape. Guy also opens up about leadership, accountability, and the importance of having the right people around you as the business scales.Whether you’re running a business, looking to grow, or simply curious about what happens behind the scenes, this episode delivers practical insight and real-world perspective.–Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/–Guy Nichollshttps://www.instagram.com/nicholls.guy/https://tru7.com/guy-nicholls/https://www.instagram.com/tru7group/https://www.facebook.com/tru7group--To watch the video version of this podcast, visit our YouTube Channel: https://youtu.be/uOGpko8Fa5E--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://youtu.be/GE6uZ-T0d3chttps://youtu.be/phg86_iQi_Y

In this episode of the Talkin’ Shop Podcast, we sit down with Richard “Moggy” Morgan — founder of Electric Classic Cars and one of the pioneers of EV conversions in the UK. From rallying and modifying classics to building a global brand, Moggy shares how one garage experiment turned into a business that’s converted over 100 classic cars.Moggy explains why he’s “fuel agnostic,” why reliability is the real selling point for many owners, and how converting classics can make them more usable without losing their character. There’s honest talk about value, identity, and whether removing an engine removes a soul — plus dream builds (including a Lamborghini Countach), Tesla-powered Testarossas, manual EV conversions, and what it takes to build cars that are better than when they left the factory.From launching a Discovery Channel series to shipping kits worldwide, this episode is packed with bold opinions, proper engineering insight, and a fresh perspective on what the future of classic cars might look like. If you’re into big builds and the debate between petrol and electric, this one is an eye-opening listen.--Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/--Richard “Moggy” Morganhttps://www.youtube.com/@ElectricClassicCarshttps://www.instagram.com/electricclassiccars/https://www.facebook.com/electricclassiccars/https://x.com/elecclassiccars--To watch the video version of this podcast, visit our YouTube channel: https://youtu.be/Q8vPP8kUBiY--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=9XyY1Ez6qL0https://www.youtube.com/watch?v=0OErDmOWLRMhttps://www.youtube.com/watch?v=zbVbntwslokhttps://www.youtube.com/watch?v=J6DEcIcczWU

In this episode of the Talkin’ Shop Podcast, we sit down with Mark McCann — entrepreneur, car collector, and one of the UK’s most well-known automotive YouTubers. From building businesses outside the car world to creating one of the fastest-growing car channels in the country, Mark shares what really fuels his obsession with speed, risk, and going all in.We dive into the mindset behind big-money builds, high-stakes challenges, and why YouTube success isn’t just about supercars- it’s about storytelling, pressure, and constantly raising the bar. Mark opens up about gambling millions on ambitious projects, chasing world records, and the reality of balancing family life with a lifestyle that rarely slows down.From outrageous challenges to real business lessons behind the scenes, this episode is packed with ambition, straight-talking insight, and proper car chat. If you’re into supercars, entrepreneurship, big risks, and the mindset it takes to operate at the top level, this isn’t one to miss.--Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/--Mark McCannhttps://www.youtube.com/@MarkMcCann64https://www.instagram.com/markmccann64/https://www.facebook.com/MarkMcCann64/https://open.spotify.com/show/1iIFvDH9BIDJXF2TPgOyjY--To watch the video version of this podcast, visit our YouTube channel: https://youtu.be/jFnGCgl-Gu8--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=XfMncYIs8Yshttps://www.youtube.com/watch?v=lg5nnziWOEohttps://www.youtube.com/watch?v=pe-KKzW6QUQhttps://www.youtube.com/watch?v=d9qINcjWdd0

In this episode of the Talkin’ Shop Podcast, we sit down with Mike Fernie — YouTuber, presenter, and one of the original voices of UK car content. He talks about cars, engines, and what it really takes to stay relevant in the automotive world. Mike reflects on his journey through YouTube, the evolution of car content from simple reviews to story-driven builds, and why modern audiences want more than just horsepower figures and spec sheets. We dive into engine choices, big builds, ambitious projects, and the constant balance between performance, reliability, and entertainment, alongside the realities of running car channels long-term. From creative burnout and pressure to push boundaries, to working with friends, taking risks, and knowing when a build has gone too far, Mike shares honest insight from years at the sharp end of automotive media. If you’re into cars, engines, real builds, and the behind-the-scenes truth of automotive YouTube, this episode is packed with experience, opinion, and proper car chat.-Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/-Mike Ferniehttps://www.youtube.com/@Mike_Ferniehttps://www.instagram.com/mike_fernie--To watch the video version of this podcast, visit our YouTube channel: https://youtu.be/Xt-K7KYMNNU--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=wSgusOiaw5Qhttps://www.youtube.com/watch?v=3htriuqPflkhttps://www.youtube.com/watch?v=OJzWrSU4I5chttps://www.youtube.com/watch?v=0NHv6owsCvw

In this episode of the Talkin’ Shop Podcast, we sit down with Chris Slix, the YouTuber known for rebuilding crash-damaged cars and taking big risks on wild body kits. Chris shares his unconventional route into YouTube, from music college and sales to running a detailing business before going all-in on content creation, learning to work on cars by filming himself, making mistakes on camera, and figuring things out the hard (and expensive) way. We dive into his philosophy of getting “95% of the experience for 30% of the money”, why starting with crashed cars unlocks builds that wouldn’t otherwise make sense, and the reality of buying parts sight unseen — including kits that might not fit and sometimes cost more than the car. Chris also breaks down the truth of supercar ownership, why McLarens are incredible when they work (and a nightmare when they don’t), the dangers of over-complication, and the constant pressure of projects that can go wrong at any moment. Honest, funny, and unfiltered, this episode is a real look at building cars, building content, and finding your “thing” by accident.-Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/-Chris Slixhttps://www.youtube.com/@Chris_Slixhttps://www.instagram.com/chris.slixhttps://www.facebook.com/chris.slix--To watch the video version of this podcast, visit our YouTube channel: https://youtu.be/LgH4eHUlJ1U--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=Wu0-oaOzyMkhttps://www.youtube.com/watch?v=0lo4mywK2yQhttps://www.youtube.com/watch?v=4u2K3J1Tq8Qhttps://www.youtube.com/watch?v=41qbLwq8bGk

In this episode of the Talkin' Shop Podcast, we sit down with Jamie Sonuga from Officially Gassed— the man who built a YouTube channel from making content on his own Mercedes A45 AMG into a million-subscriber automotive powerhouse. Jamie opens up about the calculated risk of leaving his stable job as a mobile mechanic for the London Fire Brigade to pursue YouTube full-time. He talks candidly about the grind of editing videos in his van while on the clock , and how consistency was key to growing his audience. Jamie lifts the lid on the changing YouTube landscape, discussing the pressures of constantly pushing boundaries , battling for views against a million subscribers , and the need for story-driven content over simple car reviews. He dives into his insane, multi-hundred-thousand-pound car builds, the emotional connection they hold , and the dark side of high-horsepower tuning, sharing the tragic crash that turned his M240i project into an emotional homage. We also dive into his automotive passion born from his time as an HGV mechanic fixing dust carts , the wild success of his Gassed on Track events , and the difficulty of finding a work-life balance while being an "adrenaline junkie" seven days a week. If you want laughs, hard truths, real talk about the automotive scene, and the story behind one of the industry's most dedicated creators— this episode delivers.-Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/-Jamie (Officially Gassed):https://www.youtube.com/@officially_gassedhttps://www.instagram.com/officially_gassed/https://www.tiktok.com/@officially_gassed?lang=en--To watch the video version of this podcast, visit our YouTube channel: https://youtu.be/Gv643QUxqdg--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=1UxD2b7HT3Ehttps://www.youtube.com/watch?v=ATFvR3oXK10https://www.youtube.com/watch?v=rS70F-vE6cUhttps://www.youtube.com/watch?v=1UxD2b7HT3E

In this episode of the Talkin’ Shop Podcast we sit down with Paul Fox of Fox Group— the man who took over his family business at just 23 and turned it into one of the UK’s fastest-growing construction and materials groups. Paul opens up about the pressure of stepping into leadership so young, the grief that shaped him, and the “sink or swim” moments that defined Fox Group’s rise. He talks candidly about the dark days no one saw, what it was really like to run a business while learning on the job, and how self-sufficiency, smart acquisitions, and the right people transformed a small local operation into a 350-truck, 1,000-machine powerhouse. Paul lifts the lid on the acquisitions they got right (and wrong), the culture he’s fought to build, and why numbers and people are the real secret to scaling.We also dive into his no-nonsense leadership style, the loneliness of being a CEO, the lessons from COVID that changed everything, and the legacy of the man who inspired him. If you want laughs, hard truths, real business talk, and the story behind one of the industry’s most resilient leaders — this episode delivers.-Brought to you by Eclipse Diagnostics. If you work on commercial vehicles, vessels or machinery, check out Jaltest – the UK's leading multi-brand diagnostic tool. Quote "TALKINSHOP" in your enquiry for a free cable saver with your order; on-site training included:https://www.eclipse-tech.co.uk/talkin-shop/-Paul Fox:https://www.instagram.com/foxbrothersltd/?hl=enhttps://uk.linkedin.com/company/fox-brothers-grouphttps://www.facebook.com/foxbrothersltd--To watch the video version of this podcast, visit our YouTube channel:https://youtu.be/phg86_iQi_Y--*Follow us on social media:*Talkin’ Shop Podcast:https://www.instagram.com/talkinshoppodcast_/https://www.tiktok.com/@talkinshoppodcastEclipse Diagnostics:https://www.facebook.com/truck.diagnosticshttps://www.linkedin.com/company/eclipse-automotive-technology-ltd/https://www.instagram.com/eclipsediagnostics_/-YouTube videos mentioned in this podcast:https://www.youtube.com/watch?v=nGnJG7O70E0https://www.youtube.com/watch?v=SEUYjCvAA88&t=473s