The community behind Primark’s marketing strategy

Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.

Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.

Odd Muse and Never Fully Dressed founders reveal their tips on how to build and maintain a brand in the world of social commerce.

Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.

Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.

This chat with Simone Williams, technology, digital and business development director at Cos, uncovers how the brand transformed its entire tech stack.

David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.

Orlebar Brown’s Jamie De Cesare and Shopify’s Deann Evans discuss how unified commerce is driving personalisation at the menswear brand.

Marlies Hersbach, Mango's ecommerce executive director, shares insights into the tech and innovation driving the brand's ecommerce success.

Mike Coates, assistant director for consumer protection at the Competition and Markets Authority (CMA), discusses how fashion retail should follow the Green Claims Code when making environmental claims.