Represent documents its global journey

Industry leaders from Aligne, Alo and Nadine Merabi share their insights and tips to grow a fashion brand.

Stefan Lewis, chief digital officer of Represent, reflects on the brand’s journey from a small graphic design project founded by two brothers to a globally recognised label.

Topshop and Topman managing director Michelle Wilson details her future plans for bricks-and-mortar stores.

Abhy Thomas Joseph, global COO and president for Asia-Pacific, Pentland Brands highlights his tips to tackle the global supply chain landscape.

Laura Hilton, COO at With Nothing Underneath, reveals how to keep returns low.

Superdry chief operating officer Shaun Packe details how it is tackling international tariffs and trade deals.

Charlotte Dewhurst, former marketing director at Matalan, shares insights into the retailer’s relationship with influencer Lady of the Manor.

Odd Muse and Never Fully Dressed founders reveal their tips on how to build and maintain a brand in the world of social commerce.

Industry leaders from Dr. Martens, Fred Perry and Vervaunt dive into paid media’s role in brand growth.

Primark’s marketing and community leads shed light on how the retailer is utilising its community to drive its social media channels.