Discussing Digital with Charles Calvert

In this episode of Discussing Digital, host Rob Osborne sits down with personal brand strategist Reme Mancera to delve into the nuances of digital marketing and personal branding. Reme, who specializes in aiding course creators, coaches, and service providers, shares his unique framework for crafting personal brand narratives that resonate with audiences. With a focus on storytelling, Reme emphasizes the importance of identifying key moments from one's life to enrich brand messaging. Throughout the conversation, Reme discusses his content creation strategies, including his popular podcast that features insights on personal branding and storytelling. He highlights the effectiveness of social media platforms like LinkedIn and Instagram, noting how each serves distinct purposes in his marketing efforts. While Instagram is an ideal space for fostering conversations and relationships, LinkedIn has proven invaluable for building professional connections and collaborating with potential clients. Reme introduces his "Story Connector" framework, which empowers clients to curate their personal stories around ten pivotal factors that define their brand. This structured approach not only helps clients articulate their narratives clearly but also builds trust and rapport with their audiences. Reme illustrates how these story elements can be effectively repurposed across various platforms—from website bios to social media posts—allowing for greater engagement and visibility. In addition to personal branding techniques, Reme shares his insights on the significance of community engagement and strategic networking. He also reflects on his own podcasting journey, which has evolved over time to focus more on personal branding narratives. As the episode wraps up, Reme leaves listeners with two crucial tips: the power of combining content marketing with networking and the necessity of an email marketing strategy to deepen audience connections. Join us for this insightful discussion that emphasizes the art of storytelling in personal branding and practical strategies for enhancing your digital marketing efforts! Reme’s Links Website - https://www.rememancera.com/ LinkedIn - https://www.linkedin.com/in/reme-mancera-postigo/ Instagram - https://www.instagram.com/rememancera/ YouTube - https://www.youtube.com/@rememancera Podcast - https://www.rememancera.com/podcast/

In this episode of our podcast Discussing Digital, join host Rob Osborne as he delves into a compelling conversation with Richard Dale, founder of Complete Coaching—a holistic health, nutrition, and fitness coaching business. Richard shares his transformative approach to digital marketing, specifically tailored for personal trainers and coaches aiming to shift their businesses online. With a wealth of knowledge and practical insights, Richard dismantles common myths surrounding website perfection and highlights the importance of a simple yet effective online presence that fosters genuine conversations from day one. Throughout this episode, Richard discusses his philosophy on website development, advocating for an agile approach that prioritizes speed over perfection. He emphasizes that a live website, even in its basic form, can initiate meaningful dialogues with potential clients. The conversation then flows into Richard's nuanced strategies for leveraging social media platforms like Instagram, Facebook, and LinkedIn. Learn how he crafts content specifically designed to resonate with different audiences across these channels, creating tailored messaging that maximizes engagement and connection. As the dialogue progresses, Richard reveals the power of lead magnets—free resources that not only attract potential clients but also pave the way for immediate, trust-building conversations. He underscores the importance of social proof in the fitness industry through client success stories, providing listeners with an understanding of how credibility plays a vital role in attracting new clientele. Moreover, Richard imparts invaluable advice on mindset shifts necessary for coaches transitioning to online models, including the need to set daily Key Performance Indicators (KPIs) to maintain consistent growth and outreach. To wrap up this insightful episode, Richard shares two key takeaways: the significance of consistent action driven by daily metrics and the art of building relationships before making sales. By focusing on value and understanding clients' needs, he argues, coaches can establish a foundation of trust that ultimately leads to long-term success. Tune in for a treasure trove of actionable insights that empower you to elevate your digital presence and effectively connect with your audience. Richard’s Links: Facebook - https://www.facebook.com/people/Complete-Coaching/61556794277942/ LinkedIn - https://www.linkedin.com/in/completecoaching/ Instagram - https://www.instagram.com/richardjdale/

In this episode of Discussing Digital, Rob Osborne sits down with business coach Dan Sagar to discuss the ins and outs of digital marketing strategies for business owners. Dan shares his expert insights on the importance of email marketing, emphasizing the need to focus on building relationships rather than simply pushing sales. He advises against buying email lists and instead recommends organic list-building through networking and interactions. Dan also delves into the power of LinkedIn as a key social media platform for connecting with B2B clients, sharing his own experiences with content creation and engagement on the platform. He touches on his experiments with TikTok and the importance of adapting digital marketing efforts based on what works best for your audience. Listeners will gain valuable tips on creating compelling content, being authentic in video marketing, and utilizing retargeting ads as an effective digital marketing strategy. Dan's practical advice and real-world examples provide a comprehensive overview of successful digital marketing tactics for business owners looking to boost their online presence and engage with their target audience. Tune in to learn how to elevate your digital marketing game and achieve business growth. Dan’s Links Website www.91d.co.uk LinkedIn https://www.linkedin.com/in/danielsagar/ TikTok https://www.tiktok.com/@businessgrowth.dan

In this episode of Discussing Digital, host Rob Osborne sits down with Kimba Cooper-Martin, the founder of Kimba Digital, a gamification consultancy. Kimba shares her expertise in gamification, explaining how game-like elements can drive engagement and motivation in non-game settings. She shares a personal example of how she used gamification to boost her productivity and creativity, ultimately leading to an award nomination for her efforts. Throughout the conversation, Kimba delves into the platforms she used for her gamification campaign, emphasizing the benefits of platforms like Pinterest for driving website traffic. She also discusses her latest project, a lead magnet focused on common mistakes businesses make when implementing gamification strategies. Listeners are treated to valuable tips and advice from Kimba, including the importance of understanding your audience's preferences and motivations when implementing gamification techniques. She stresses the value of experimentation and the mantra that "done is better than perfect" when it comes to digital marketing and gamification. Overall, this episode provides a thorough overview of gamification, practical insights from Kimba's own experiences, and actionable advice for businesses and individuals looking to incorporate gamification into their strategies. Tune in to learn how gamification can transform your engagement and results in various areas of your personal and professional life. Kimba’s Links Website https://Kimbadigital.com Facebook https://Facebook.com/kimbadigital LinkedIn https://www.linkedin.com/company/kimba-digital-marketing/ Instagram https://Instagram.com/kimbadigital Twitter / X https://x.com/kimbadigital YouTube https://www.youtube.com/@kimbadigital TikTok https://www.tiktok.com/@kimbadigital Threads https://www.threads.net/@kimbadigital Pintrest https://www.pinterest.co.uk/KimbaDigital/

In this engaging episode of the Discussing Digital podcast, host Rob Osborne sits down with career mentor Laurie Macpherson to delve into the world of digital marketing. Laurie, who specializes in empowering mid to senior-level women to make bold career moves, shares her insights on utilizing various digital platforms to reach her target audience. From her primary focus on LinkedIn to leveraging Facebook, Instagram, and a strong email list, Laurie emphasizes the importance of building relationships and showcasing expertise in the digital space. Listeners will learn about Laurie's unique approach to email marketing, with a growing list of 1,800 subscribers and a strategic content schedule that includes a reader Q&A segment. Laurie also opens up about her journey on LinkedIn, where authenticity and personal connections have been key to her success. She encourages others to embrace a more human approach on LinkedIn, sharing personal stories and sparking conversations with their audience. As Laurie delves into her approach to website management and the importance of not getting too caught up in perfectionism, listeners will gain valuable insights on how to effectively navigate the digital marketing landscape. From the power of building an email list to the benefits of prioritizing relationship-building over SEO tactics, this episode offers practical advice and inspiration for anyone looking to enhance their digital marketing strategy. Tune in to learn from Laurie's strategic and personalized approach to digital marketing, and discover how to leverage the platforms that work best for your business and target audience. Website = https://www.lauriemacpherson.com/ Facebook - https://www.facebook.com/lauriemacphersoncareerwingwoman Instagram - https://www.instagram.com/_laurie_macpherson/ LinkedIn - https://www.linkedin.com/in/lauriemac/

Discussing Digital with Maddy Alexander-Grout – Show Notes In this episode, Rob Osborne interviews Maddy Alexander-Grout, a multi-talented entrepreneur who runs several businesses under her personal brand. Maddy describes herself as a "multi-potentialite" and shares her journey from being a money specialist to creating the "Mad About Money" app, which helps neurodivergent individuals with their finances, wellbeing, and business. A significant aspect of Maddy's work is as a visibility strategist, where she helps small business owners, especially neurodivergent entrepreneurs, increase their online presence through digital marketing, social media, and PR. She highlights her success on TikTok, using it as the top of her marketing funnel. Maddy also reveals that she conducts monthly TikTok training workshops to teach the basics of the platform and drive people into her paid membership program. Maddy discusses her strategic approach to different social media platforms, tailoring her content and approach according to her target audience. She has a significant following on LinkedIn for her corporate work, utilizes Facebook for her neurodivergent community, and leverages TikTok for educational content. While she maintains a presence on Instagram, Maddy acknowledges not investing substantial time there. Throughout the conversation, Maddy emphasizes the significance of understanding one's target audience, maintaining consistency in content creation and presence, and avoiding burnout. She shares personal experiences with burnout and reveals the strategies she implements to maintain a healthy work-life balance, including setting boundaries and taking regular breaks. Links – Website https://stan.store/maddyalexandergrout Facebook - https://www.facebook.com/maddy.comrie/ LinkedIn - https://www.linkedin.com/in/maddyalexander-grout-mad-about-money/ Instagram - https://www.instagram.com/maddytalksmoney/ Twitter - https://twitter.com/maddyalexanderg YouTube - https://www.youtube.com/channel/UCWah4A8QWyXgJIwrGqk0Sww TikTok - https://www.tiktok.com/@madaboutmoneyofficial 2nd Website - https://madaboutmoneyofficial.co.uk/

In this episode of the Discussing Digital podcast, Rob Osborne sits down with Miles Phillips, the owner of MilesMarketing, to discuss the intricacies of digital marketing. Miles brings a unique perspective to the table, with a blend of traditional and digital marketing expertise. He explains his two main offerings - an outsourced marketing department service for larger businesses and a suite of "Bite Size" products for solopreneurs and small businesses. The conversation delves into Miles' digital marketing approach, with a particular focus on LinkedIn as the primary platform for his target audience. Miles emphasizes the importance of being active on a select few channels rather than spreading yourself thin across multiple platforms. He also shares his tips for leveraging YouTube to host videos and benefit from SEO advantages. One of the highlights of the episode is Miles' advice on video content creation. He addresses common fears and provides practical tips for overcoming them. His mantra of "just do it" encourages listeners to practice, prepare, and not worry about natural speech patterns such as "ums" and "errs." A significant portion of the discussion revolves around Miles' views on brand awareness as a marketing strategy. He argues that for small businesses, purely focusing on brand awareness is a waste of time and money. Instead, he advocates for meaningful engagement and interactions with potential customers, highlighting the importance of mapping out the customer journey and finding genuine ways to connect with the audience. Miles also shares his thoughts on automation tools and mass connection requests on LinkedIn, strongly advising against these tactics. According to him, building genuine relationships through thoughtful engagement, commenting, and providing value to connections is far more effective.

In this episode, host Rob Osborne is joined by Julian Knopf, founder of Gander Media Solutions, to explore the world of digital marketing. Julian shares his expertise in creating visually appealing content such as photos, videos, and animations to help businesses stand out online. Throughout the conversation, Julian delves into his experience with various social media platforms and how he tailors his content for each one. He discusses the unique benefits of Facebook for events and family photos, LinkedIn for showcasing professional expertise, Instagram as a photography portfolio, and the emerging platform, TikTok, for short video clips. Julian emphasizes the importance of understanding the different audiences that each platform attracts and how he tests and tracks stats to optimize his content strategy. Offering valuable tips, Julian encourages listeners to simply get started instead of getting caught up in minor details. He explains how experience leads to improved skills and reveals that weekends surprisingly tend to be busier than expected on LinkedIn. Julian also shares insights into using AI tools like image generators and video editors to enhance efficiency, training AI through feedback to produce better content that he then refines. Additionally, the episode explores the concept of reusing content. Julian highlights how major brands run campaigns for extended periods through repetition, and he encourages content creators to follow suit by repurposing high-quality posts at different times or in different formats. In conclusion, Julian stresses the importance of engagement and leaving comments to help others reach their goals. He welcomes listeners to reach out to him through his website, social profiles, or any other method. Overall, this episode provides practical advice on using social media platforms strategically, leveraging AI technology, repurposing content, and fostering engagement for content creators looking to excel in the digital marketing landscape. Links: Website – www.gandermediasolutions.co.uk Facebook – https://www.facebook.com/GanderMediaSolutions LinkedIn – www.linkedin.com/in/gandermedia Instagram – https://www.instagram.com/ganderphoto YouTube - https://www.youtube.com/@ganderphotography5995/videos

In this episode, I sit down with Hayley Jones, the owner of HB Associates, an accountancy firm, as she shares her digital marketing strategies. As an introvert, Hayley admits that recording videos for TikTok has been challenging for her. However, with practice, she has become more comfortable and now uses CapCut to edit her videos within the TikTok app. She reveals that her best performing video to date has garnered over 12.5k views. When it comes to content planning, Hayley aims to post three videos per week on TikTok. She believes in varying the content, ranging from informative to fun videos to keep her audience engaged. Apart from TikTok, Hayley highlights LinkedIn as another main channel she utilizes. She shares that she gains around 100 followers per month and started generating inquiries around the 7-8 month mark. Hayley also discusses her engagement strategy. She comments and engages with others' posts on LinkedIn daily, utilizing the notifications on her phone. For platforms like Facebook, Instagram, and Threads, she schedules her posts, but she prefers to engage more organically on LinkedIn. Looking ahead, Hayley plans to focus more on her website and Google Business Profile with guidance from her website developers. She also expresses her interest in learning more about email marketing before implementing it into her strategy. Throughout the episode, Hayley emphasizes the importance of consistency within realistic goals for your channels. She advises against feeling pressured to join every new platform and instead suggests focusing on what works best for your business and audience. To connect with Hayley, you can find her on TikTok @the_redheaded_accountant, Instagram @hbassociates_accountants, LinkedIn, and Facebook under HB Associates. Tune in to this enlightening episode to gain valuable insights into digital marketing strategies from an expert in the field. Links – Website - www.hbassociates.co.uk Facebook - https://facebook.com/hbassociatescharteredaccountants LinkedIn - https://www.linkedin.com/in/hayley-jones-bfp-aca/ Instagram - https://www.instagram.com/hbassociates_accountants/ TikTok - https://www.tiktok.com/@theredheadedaccountant