Data Model: The Biggest Driver of Digital Commerce Conversions

With B2B Online returning in person after a long two-year wait, the excitement in the Windy City was palpable. The annual conference held in Chicago, IL, brought together the sharpest minds in the B2B space to discuss key trends and talking points of 2022. They discussed how ML and AI is materializing into actual business outcomes, the 'headless' trend-making inroads with B2B organizations, and other key points that will define 2022 and the future of B2B eCommerce. Join our host, Vinny Maurici, for highlights of the conference and some key B2B takeaways for 2022.

What we’re going to do today is breakdown all the major components of what makes for a best-in-class digital shopping experience and align them with Amazon’s perceived dominance and a more down to earth perspective. Is Amazon really all they’re cracked up to be?

Halloween episode!  Why vendor portals have evolved to become things of nightmares for suppliers around the world.  We'll be talking about how this self-service product on-boarding method has turned from a straightforward process to an overly convoluted mess in the digital commerce world.  Is there a better way?  Should we finally kill off the vendor portal? We'll discuss.

Searched products not found, incomplete or inaccurate data in product landing page, poor online user experience or website design were cited as the major reasons for cart abandonment. If digital commerce or online sales is a core part of your business, then it’s important that you build an eCommerce data model that’s accurate, scalable, flexible and fast. Data Modeling is beyond wireframe and SEO strategy; in this episode of Digital Navigators hear Vinny Maurici discuss the role of category & inventory management, enrichment of data, data attribution to drive online engagement and build a robust & profitable digital business.

The digital landscape is dynamic and ever-evolving. As businesses look into a digital future speckled with opportunities, the need for direction is stronger now than ever before. In the first episode ‘Defining "Digital Transformation": From Merchandising to Master Data Management, Removing the Ambiguity’ we discuss the most commonly used buzz word “Digital Transformation”. What does it take to go through a Digital Transformation journey? To plan and implement, define processes, data governance structure, product lifecycle and most importantly how to measure ROI. An audio-knowledge series by Codifyd Inc, hosted by Vinny Maurici, Vice President of Strategy & Solutions