Episode 1: Noah Kotlove, CEO of Berry Street

In this episode of the Digital Health Heavyweights podcast, host Norm Volsky interviews Noah Kotlove, Founder and CEO of Berry Street, a virtual nutrition therapy platform connecting patients with dietitians for one-on-one personalized nutrition care across more than 25 conditions, and  leveraging AI to empower providers and patients . Noah shares his patient-first journey how working with a dietitian helped him lose weight and why nutrition counseling remains one of the most underutilized benefits in U.S. healthcare despite broad commercial coverage that is often $0 out of pocket. The conversation explores Berry Street’s rapid growth since January 2023, its $50M raise in 2025, the difference between dietitians vs. “nutritionists,” and how Berry Street supports patients navigating the GLP-1 era with sustainable nutrition and behavior change. Takeaways 🥗 Nutrition therapy is widely covered by commercial insurance, yet remains deeply underutilized. 🧠 Dietitians support behavior change beyond “eat this / don’t eat that,” including relationship-with-food work. ⚖️ “Food freedom” helps patients avoid guilt spirals and build sustainable habits. 🍿 Small guardrails (like portioning snacks into a bowl) can compound into major outcomes over time. 🏢 Large enterprises often struggle with zero-to-one innovation—startups thrive because they’re built for it. 🚀 Berry Street scaled rapidly after launching in January 2023, reaching tens of millions in annualized revenue (as shared on-air). 💰 Berry Street raised $50M in 2025, driven by growth, a massive market tailwind, and strong provider/patient experience. 🩺 Dietitians are credentialed clinicians who can bill insurance; “nutritionist” is not a standardized credential term. 💉 GLP-1s are a powerful tool, but dietitian support helps protect nutrient intake, adherence, and long-term sustainability. 🍌 A simple daily habit: pairing fruit (banana) with protein/fats (peanut butter) can improve satiety and energy stability. Chapters00:00 Introduction to Noah Kotlove and Berry Street 01:35 Noah’s Path into Healthcare: A Patient-First Story 04:10 How Dietitian Care Drives Sustainable Behavior Change 07:24 Principles Behind Noah’s 60–65 lb Weight-Loss Journey 11:41 Founding Sobriety Soft: Early Entrepreneurship in Health Tech 15:25 Lessons Learned Building a Product for a Sensitive Community 18:25 Accenture to Startup CEO: Lessons from Enterprise Innovation 21:11 The Origin and Meaning Behind the Name “Berry Street” 23:19 Why Nutrition Therapy Is Massively Underutilized 24:34 Fundraising Advice: Authenticity in a Tough Capital Market 26:20 What Drove Berry Street’s $50M Raise and Growth Strategy 28:35 Dietitian vs. Nutritionist: Credentials, Training, and Trust 31:00 Inside the Berry Street Patient Experience 33:26 Insurance Coverage Explained: Preventive vs. Medical Nutrition Care 35:11 Go-to-Market Strategy: From DTC Growth to Health Plans 35:58 Becoming In-Network: Scaling Provider Contracts Nationally 37:20 Clinical Outcomes and the GLP-1 Nutrition Pathway 39:13 The Role of Nutrition in a GLP-1-Driven Future 48:45 Managing Stress and Staying Centered as a Founder 50:12 Healthy Habits and Simple Nutrition Wins 53:01 Closing Thoughts and Final ReflectionsFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, host Norm Volsky interviews Karl Ulfers, Co-Founder and CEO of DUOS. They discuss Karl’s career journey from consulting to healthcare technology, his experiences at Optum and Rally Health, and the founding vision of DUOS, which aims to create a seamless system of aging for older adults. Karl shares insights on partnerships with health plans, the importance of addressing day-to-day needs for older adults, and the recent growth and investment in DUOS. He also emphasizes the significance of maintaining a work-life balance and shares personal anecdotes about healthy cooking and family life. Takeaways💼 Karl Ulfers emphasizes the importance of doing your job well as the foundation for career progression.  🎯 Taking risks in your career can lead to significant opportunities and growth.  🌐 Understanding market dynamics is crucial for success in healthcare innovation.  🤝 Building a strong, cross-functional team is essential for product development.  👵➡️👴 DUOS aims to create a seamless system of aging for older adults.  🍽️🛡️ The company focuses on addressing day-to-day needs of older adults, such as food and safety.  🏥🤝 DUOS partners with health plans to improve access to care for members.  📈💸 The recent investment in DUOS will support its growth and expansion efforts.  🧘‍♂️ Maintaining a routine is vital for managing stress as a CEO.  👨‍🍳❤️ Healthy cooking and family engagement are important aspects of Karl's life. Chapters00:00 Introduction to Karl Ulfers and DUOS01:33 Early Career and Consulting Insights04:38 Journey at Optum and Innovations in Healthcare11:04 Transition to Rally Health and Leadership Growth14:41 Career Progression and Promotion Strategies20:23 Building Teams and Company Culture25:43 Evolution of Products at Rally Health28:23 Founding DUOS and Personal Inspiration28:28 The Journey Begins: A Decade of Insight31:14 Vision for Aging: Building a System of Care34:11 Partnerships with Health Plans: Enhancing Member Care37:06 Securing Growth: Navigating Investment in a Tough Market42:37 Member Experience: Simplifying Access to Care50:50 Practicing What You Preach: Balancing Work and LifeFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this latest episode of the Digital Health Heavyweights podcast, host Norm Volsky and guest Elan Adler, CEO and founder of OneImaging, dive into a dynamic discussion about their respective ventures. Elan shares insights on OneImaging's recent $31 million Series A funding round led by VY Capital, highlighting strategic growth plans and industry challenges. Meanwhile, Norm discusses the founding and mission of MVP Growth Partners, emphasizing the importance of investing in companies that deliver real value. Together, they explore the broader implications for the digital health industry, the role of behavior change, and the potential for significant market impact.Takeaways💰 Elan Adler discusses the successful $31 million Series A funding round for OneImaging and its strategic implications. 🤝 VY Capital's involvement is seen as a strategic advantage for OneImaging's growth. 🚀 Norm Volsky shares the vision behind MVP Growth Partners and its focus on value-driven investments. 🎯 The conversation highlights the importance of aligning with investors who share a company's vision. 🏥 Norm and Elan explore challenges in the healthcare industry, including cost and access. 🔄 The role of behavior change in improving health outcomes is emphasized. 🌐 Elan shares insights on the potential for digital health companies to achieve significant impact. 📈 Norm discusses the importance of investing in companies that drive real value for customers. 🔮 The episode explores the dynamics of the digital health ecosystem and its future potential. 🛤️ Elan and Norm reflect on their respective journeys and the impact of their companies on the industry.  Chapters00:00:00 Introduction and Welcome00:05:00 One Imaging's Series A Funding Success00:15:00 Strategic Partnership with VY Capital00:25:00 MVP Growth Partners: Vision and Strategy00:35:00 Healthcare Industry Challenges00:45:00 Behavior Change and Health Outcomes00:55:00 Future of Digital HealthFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews John Quinn, founder and CEO of Wellnecity. They discuss John's journey from financial services to healthcare, the evolution of Wellnecity data-driven benefits management platform, and the importance of data in transforming healthcare. John shares insights from his consulting experience, the mission of Wellnecity, and the company's approach to hiring and building a strong culture. They also explore client success stories, the significance of fiduciary duty, and the future trends in healthcare, emphasizing the need for convenience and better patient experiences. Takeaways💼 John Quinn transitioned from financial services to healthcare due to the inefficiencies he observed in the industry. 🧠 Wellnecity’s Smart Hub platform integrates data to simplify health plan management. 🔗 The healthcare system is complex, with many data silos and a lack of interconnectivity. 📊 John emphasizes the importance of actionable data over traditional reporting methods. 🎯 Wellnecity’s mission is to help employers deliver affordable health benefits. ⚙️ The company focuses on connecting point solutions to enhance health plan performance. 🤝 Hiring for curiosity and collaboration is crucial for building a strong company culture. 💪 John advocates for higher quality healthcare to reduce costs. 💻 The future of healthcare lies in virtual solutions and convenience for patients. 💡 Wellnecity aims to provide a better patient experience through data-driven insights. Chapters00:00 Introduction to Wellnessity and John Quinn01:55 John's Journey into Healthcare03:56 Insights from Consulting Experience06:54 Building Wellnessity: The Origin Story09:54 Evolution of Wellnessity's Product13:58 Mission and Vision of Wellnessity14:55 Company Building and Hiring Practices17:55 Successes and Lessons Learned19:54 Client Success Story and Impact21:20 The Dynamics of Competition in Healthcare23:05 Fiduciary Duties and Data Utilization24:37 Ensuring Data Accuracy and Integration26:40 Proactive Benefits Management for Cost Savings28:29 Performance Improvement Strategies30:23 Surprising Insights from Client Engagement32:46 Building a Mission-Driven Company35:40 Future Trends in Healthcare39:26 Enhancing Patient Experience in Healthcare44:38 Personal Health Practices and Lifestyle Choices Follow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Brad Kreick, CEO of Access Hope, discussing his journey in healthcare, the evolution of cancer care, and the innovative solutions AccessHope provides to bridge the gap between cutting-edge oncology and local treatment. Brad shares insights from his extensive experience in healthcare management, consulting, and investment, highlighting the importance of collaboration between treating oncologists and specialized cancer experts. The conversation also touches on the future of digital health, the impact of AI, and the personal stories that drive the mission of AccessHope.Takeaways💡 Brad Kreick's journey into healthcare stemmed from a desire to be a doctor.🏥 Healthcare is a dynamic industry, constantly evolving yet facing persistent challenges.🎯 AccessHope aims to bridge the knowledge gap in cancer care between local oncologists and specialized experts.🤝 Collaboration between treating oncologists and AccessHope's specialists leads to improved patient outcomes.📈 The company is on track to achieve profitability while continuing to grow and expand its services.👥 Brad emphasizes the importance of building a strong team to drive the mission of AccessHope.🧬 The cancer care landscape is rapidly changing, with advancements in precision oncology and genetic testing.💼 AccessHope's model integrates into employer benefit plans, enhancing patient access to specialized care.🤖 The future of digital health will see consolidation and the impact of AI on operational efficiency.🌿 Personal well-being and healthy living are crucial for leaders in high-stress environments.Chapters00:00 Introduction to AccessHope and Brad Kreick01:33 Brad's Journey into Healthcare04:11 Experience at Apria and Perspective on Healthcare06:39 Consulting Career at BRK Ventures08:01 Notable Client Experiences and Lessons Learned12:01 Insights on Private Equity Deals13:51 Transition to Access Hope16:53 Achievements at Access Hope20:14 Understanding Access Hope's Mission24:52 Collaboration with Employers and Health Plans26:18 Collaboration in Oncology Care28:23 Clinical Outcomes and Effectiveness31:52 Future Directions for Access Hope34:43 Product Development and Customer Engagement36:59 Market Trends and the Role of AI40:34 Innovation and Evolution in Digital Health42:47 Patient Stories and Impact46:32 Cost Management in Cancer Care49:08 Personal Well-being and Healthy LivingFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, host Norm Volsky is joined by Kili Preitauer, CEO of Override Health, and Dr. Christina Le-Short, VP of Clinical Delivery. They discuss the innovative approaches of Override Health in managing chronic pain through a virtual, patient-centered model that emphasizes non-opioid solutions. The conversation explores the misconceptions surrounding healthcare providers and payers, the importance of whole person care, and the integration of AI in healthcare. Both guests share their personal journeys in healthcare, the challenges they face, and the successes they've achieved in improving patient outcomes. The episode concludes with insights on the future of healthcare and the importance of personal health practices for leaders in the industry. Takeaways💻 Override Health focuses on virtual chronic pain management. 🧩 Kili’s journey into healthcare began with problem-solving. 🤝 Christina Le-Short emphasizes the need for collaborative care. 💡 Misconceptions about payers include the belief that they don't care about patients. 🩺 Doctors often don't have all the answers for complex conditions. 👥 Building strong teams is crucial for success in healthcare. 🌿 Patients need whole-person care for effective pain management. 📈 Override Health has seen significant patient satisfaction and outcomes. 🤖 AI can enhance efficiency in healthcare without replacing human interaction. 🧘 Personal health practices are essential for leaders in healthcare. Chapters00:00 Introduction to Override Health and Its Mission01:43 Personal Journeys into Healthcare04:11 Misconceptions in Healthcare: Payers and Providers06:40 Building Teams and Leadership in Healthcare08:45 Accomplishments in Pain Management09:49 The Importance of Whole Person Care10:34 Startup Experiences and Lessons Learned11:56 Inspiration Behind Joining Override Health15:14 Hiring for Success: Key Traits16:59 Identifying Better Approaches to Chronic Pain22:46 Patient Experience and Success Stories26:47 Non-Opioid Approaches to Pain Management28:20 Partnerships with Payers for Cost Reduction29:38 Transforming Pain Management: A New Approach30:19 Understanding Opioid Side Effects33:34 The Role of AI in Healthcare39:08 Future of AI in Pain Management44:10 Major Accomplishments at Override45:20 Predictions for Digital Health49:06 Practicing What You Preach: Healthy Habits55:53 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Rich Fahn, Senior VP at NFP, discussing the evolution of employee benefits, the impact of digital health solutions, and the importance of understanding demographics in managing healthcare costs. Rich shares his journey from starting his own brokerage to joining NFP, emphasizing the significance of culture and relationships in the industry. The conversation also touches on the challenges of innovation, the role of GLP-1s in healthcare, and the necessity of preventative care. Takeaways💡 Innovation in employee benefits has significantly changed over the years. 👥 Understanding demographics is crucial for managing healthcare costs. 🌐 The rise of digital health solutions has created a complex landscape. 🤝 Building trust with clients is essential in the benefits industry. 🩺 Preventative care can lead to long-term cost savings for employers. 🏢 The importance of culture in a company affects employee satisfaction. 💪 Surrounding yourself with a supportive team is invaluable. 📲 Engagement with digital health solutions is key to their success. ⏳ Employers must adapt to the aging workforce and its implications. Chapters01:33 Rich Fahn's Journey into Healthcare05:36 Innovation in Employee Benefits and Cost Control09:04 Building Excel Benefit Group12:41 Challenges and Successes in the Benefits Industry18:04 Impact of Digital Health Solutions23:45 Navigating GLP-1s and Preventative Care29:10 Joining NFP and the Importance of Culture36:43 Strategies for Managing Aging Populations39:31 Vendor Approaches to Brokers and Consultants42:18 Consultant Mistakes and Client Relationships45:14 Stress Management in High-Pressure Roles47:32 Healthy Living and Nutrition Tips Follow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode, Norm Volsky sits down with Trupti Mukker, Co-Founder and COO of Complement 1, the digital cancer rehabilitation platform, 1st non-pharma treatment layer helping patients complete treatment, recover faster, and lower costs.  Trupti shares her journey into healthcare, the inspiration behind Complement 1, and how digital cancer rehabilitation, rooted in exercise, nutrition, and stress management can significantly improve outcomes for patients during and after treatment. The conversation explores the clinical rigor behind Complement 1’s evidence-based approach, how the platform achieves 90% engagement and cost savings for payers and health systems, and the growing role of AI in personalizing rehabilitation for every cancer type, recovery stage, and side effects. Trupti also highlights the importance of daily clinical support in improving treatment adherence, quality of life, and long-term survivorship outcomes.Key Takeaways:👩‍⚕️ Trupti Mukker transitioned to healthcare to make a meaningful impact.💪 Complement 1 delivers digital cancer rehabilitation—a daily non-pharma treatment layer integrated into oncology care.📉 Less than 5% of cancer patients adhere to lifestyle modifications that can drastically improve outcomes.🏃‍♀️ Exercise and structured rehabilitation reduce fatigue and increase energy levels during treatment.🤝 Daily, human-led support drives real adherence and measurable outcomes.📊 Evidence shows lifestyle therapy can cut recurrence risk by up to 35–40%.✅ Complement 1’s program is 100% evidence-based and backed by clinical evidence.💰 The platform achieves 90%+ engagement and cost savings for health systems and payers.🧬 Personalized rehabilitation is essential across cancer types and recovery stages.🔮 The future of oncology includes digital cancer rehabilitation as a standard, AI-powered layer of care.Chapters00:00 Introduction to Complement 1 and Its Mission02:07 Trupti's Journey into Healthcare04:30 The Importance of Lifestyle Interventions in Cancer Care07:51 Personalized Patient Experience with Complement One11:37 The Impact of Lifestyle Changes on Cancer Recurrence14:22 Maintaining Clinical Rigor in a Human-Centric Model17:08 Driving Engagement and Cost Savings19:30 Partnerships and Market Response21:30 Personalization in Cancer Care24:19 Patient Success Stories26:18 The Future of Lifestyle Medicine and AI28:05 Advice for Founders in Healthcare29:01 Trupti's Personal Health Practices34:07 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Vinay Nagaraj, CEO of Bonfire Analytics. Vinay shares his journey from biomedical engineering to healthcare sales, discussing the challenges and successes he faced while scaling revenue at Roundtrip. He emphasizes the importance of authentic relationships in sales, the role of data in healthcare, and the key traits he looks for in salespeople. Vinay also discusses the inspiration behind Bonfire Analytics, its mission to accelerate healthcare technology adoption, and the common mistakes healthcare companies make in sales. He provides insights into market opportunities, the importance of making data actionable, and offers advice for founders seeking funding. The conversation concludes with a discussion on personal well-being and healthy recipes. Takeaways🧑‍⚕️ Vinay's fascination with healthcare began early, driven by a desire to solve problems. ⚙️ His engineering background provided a unique perspective in sales, emphasizing process and analytics. 🤝 Building authentic relationships is crucial in sales; trust accelerates business. 🎯 Salespeople should focus on understanding customer pain points to be effective. 🚀 Key traits for successful salespeople include hunger to learn, initiative, and strong communication skills. 📊 Bonfire Analytics aims to provide actionable insights to healthcare companies to improve sales efficiency. 🌍 Vinay's global upbringing fostered adaptability and resilience, essential traits for a startup founder. 🏥 Healthcare companies often make the mistake of relying too heavily on large health systems for sales. 📈 There is significant growth potential in the behavioral health market and other emerging areas. 🔑 Data must be actionable; Bonfire helps clients leverage data effectively for their sales strategies.Chapters00:00 Introduction to Vinay Nagaraj and Bonfire Analytics01:11 Vinay's Journey into Healthcare and Technology02:12 Experience at Roundtrip and Transition to Sales05:16 Sales Successes and Lessons Learned07:55 Key Traits for Hiring Salespeople10:59 The Inspiration Behind Bonfire Analytics13:15 How Bonfire Analytics Helps Customers17:32 Vinay's Personal Background and Its Impact23:58 Common Mistakes in Healthcare Sales26:08 Opportunities in the Healthcare Market28:07 Making Data Actionable for Clients30:36 Advice for Founders Seeking Funding34:54 Stress Relief and Healthy Living36:58 Conclusion and Future OutlookFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Joseph Kitonga, CEO and founder of Vitable Health. Joseph shares his journey from a family background in caregiving to creating a health plan that addresses the needs of underserved workers. He discusses the inspiration behind Vitable, his experience with the Thiel Fellowship, and the unique aspects of Vitable's direct primary care model. The conversation also covers the challenges of hybrid care models, the importance of empathy in healthcare, and the company's growth trajectory. Joseph emphasizes the need for accessible healthcare and shares insights on building a successful startup in the healthcare space.Takeaways✨ Joseph's family background in caregiving inspired him to create Vitable Health. 💙 Vitable Health aims to provide affordable healthcare for underserved workers. 🎓 The Thiel Fellowship provided Joseph with the opportunity to focus on his startup. 🚪 Vitable's model reduces barriers to accessing primary care services. 📈 The company has about 100,000 members and is growing rapidly. 💻 Vitable's approach integrates in-home and virtual care effectively. 🤝 Building empathy through direct interaction with clients is crucial for Vitable. 🗣️ Joseph emphasizes the importance of talking to users to build a successful product. 🚀 The Y Combinator experience was pivotal for Vitable's growth. 🧘 Joseph practices mindfulness and reading to manage stress and maintain focus. Chapters00:00 Introduction to Vitable Health and Joseph Kitonga01:42 Inspiration Behind Vitable Health05:12 The Thiel Fellowship Experience08:50 Vitable's Unique Care Model12:20 Challenges in Hybrid Care Models13:18 Building Empathy Through User Engagement16:02 Scaling Vitable Health18:20 Diverse Clientele and Market Focus20:09 The Y Combinator Experience26:37 Advice for Aspiring Founders27:43 Innovative Prescription Model29:20 Future Vision for Vitable Health31:41 Practicing What You Preach34:02 Healthy Eating and Lifestyle Choices37:08 OutroFollow, connect and subscribe:LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcastYoutube: https://youtube.com/@DigitalHealthHeavyweightsInstagram: https://www.instagram.com/digitalhealthheavyweights/TikTok: https://www.tiktok.com/@heavyweightspodcast