How Are Digital Marketing Tools Harnessed For Audience Development?

Dan Tsu, director of live events and education underground movement Lyrix Organix and co-founder of Glastonbury's Rum Shack, joins Rebecca Rees to explore the importance of using creativity in leadership, community and social action. Summarising learnings from a Roundhouse Works self-made programme ‘Leading Change Creatively’ it revisits incredible conversations with the likes of Drum Circle Sudan co-founder Salma Mahmoud, Brixton House managing director Delia Barker and co-founder of Refugee Community Kitchen Steve Bedlam, also known for producing The Common at Glastonbury.

Hannah Matterson, CEO of Generator, joins Rebecca Rees to highlight how the rise in new technologies has caused a digital divide across the music industry and the support available to creators in the North East. Join Generator's Digital Union for free here: https://generator.org.uk/developing-the-north-easts-creative-digital-industries/digital-union/. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates. 

Ryan Farley, Managing Director of Cooking Vinyl Publishing, joins Rebecca Rees to analyse publishings place in the digital economy and the importance of neighbouring rights and sub-publishing relationships. Produced by Rebecca Rees, Lucy Fegan and Jacob Simmons, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.

Emsy Petersen, Marketing Associate at Blokur and Matthew Lovett, Academic and Project Lead for Centre for Research in Audiovisual & Techonomic Environments, join Rebecca Rees to shed some light on the ongoing data challenge. Exploring the potential of new models and start-ups to increase the value of audio streaming. Read Matthew's paper 'Directions In Music' here: https://www.frontiersin.org/articles/10.3389/fbloc.2020.506721/full?field=&id=506721&journalName=Frontiers_in_Blockchain&utm_campaign=Email_publication&utm_content=T1_11.5e1_author&utm_medium=Email&utm_source=Email_to_authors_ and about Blokurs collaboration with Massive Attack here: https://medium.com/blokur/powering-online-collaboration-with-massive-attack-7597747acc4a. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.

Clare Everson, Music Supervisor at Twenty Below Music, joins Rebecca Rees to underline the challenges facing artists in synchronisation and managing expectations when forming deals. Sign up to Shesaid.so here: https://www.shesaid.so/membership and see the Women's 100 Alternative Power List here: https://www.shesaid.so/alternative-power-100-music-list-2020. See Twenty Below Music's sync for Burberry here: https://www.youtube.com/watch?v=QbmW76Cp4s8 and read about the affects of the recession on women here: https://www.bbc.com/worklife/article/20201021-why-this-recession-disproportionately-affects-women. Produced by Rebecca Rees, Lucy Fegan and Jacob Simmons, music by Shimasu, master by Richard Bignell and artwork by Esme Hallam and Dan Yates.

As part of Sass and Snarls ‘The Revolution Will Be Televised’ virtual conference, Digital Dissect brings you this bonus live episode that dives into the job market, managing expectations and attitudes in a business where there is no fixed framework and achieving success in an unpredictable industry. Covering themes such as the recovery of the UK’s live sector post-pandemic, a subject that Pauline Macocco, Head of Advertising at Driift Live has been instrumental in getting back on its feet; as well as the ins and outs of rights managements and sync with Verity Griffiths, Head of Sync at Cooking Vinyl, and representation in the industry, aptly answered by Frankie Wells, the Co-founder of Foundation FM. Read UK Music's report here: https://www.ukmusic.org/wp-content/uploads/2020/11/Music-by-Numbers-2020.pdf and the UK Music Careers Information Pack here: https://www.ukmusic.org/wp-content/uploads/2020/12/UK_Music_Careers_Information_Pack_2020.pdf. Produced by Rebecca Rees, Lucy Fegan and Saffron Mirza, music by Shimasu, master by Richard Bignell and artwork by Esme Hallam and Dan Yates.

Rob Nancollas, Digital Marketing Manager at Motive Unknown, joins Rebecca Rees to recognise the benefits of paid advertising and emerging revenue streams. Produced by Rebecca Rees, Lucy Fegan and James Humphrys, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.

Kerri Watt, multi-instrumentalist and singer-songwriter, joins Rebecca Rees to share how she has harnessed Patreon to develop and retain a loyal community of active users in the digital space. Listen to Kerri's debut album 'Neptune's Daughter' and podcast here: https://kw.lnk.to/neptunesdaughter. Sign up to Kerri's Patreon here: https://www.patreon.com/kerriwatt. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.

James Corbitt, Digital Marketing Manager at Cooking Vinyl, joins Rebecca Rees to break down the rising concept of audience development and how to best navigate this critical marketing approach. Find out more about Saint Raymond's campaign here: https://www.saintraymond.co.uk, Lucy Spraggan's campaign here: https://lucyspraggan.com and Sam Eagle's campaign here: https://sameaglemusic.com. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.

Greg Barnes, Freelance Video Producer from Black Dog Films, joins Rebecca Rees to delve into retaining value around visual media during an influx of user-generated content and how to create well on a budget. View Greg's portfolio, including '100ft of Distance', here: http://www.mrgregbarnes.com. View Glass Animals 'Dreamland' video directed by Colin Read here: https://www.youtube.com/watch?v=BE7vBk_zLA4. Produced by Rebecca Rees, Lucy Fegan and Jacob Simmons, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.